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Advertising & promotion manager vs advertising agency manager

The differences between advertising & promotion managers and advertising agency managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising & promotion manager and an advertising agency manager. Additionally, an advertising & promotion manager has an average salary of $80,810, which is higher than the $76,598 average annual salary of an advertising agency manager.

The top three skills for an advertising & promotion manager include promotional materials, FDA and press materials. The most important skills for an advertising agency manager are account management, ROI, and creative briefs.

Advertising & promotion manager vs advertising agency manager overview

Advertising & Promotion ManagerAdvertising Agency Manager
Yearly salary$80,810$76,598
Hourly rate$38.85$36.83
Growth rate10%10%
Number of jobs15,0516,330
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Average age3939
Years of experience66

Advertising & promotion manager vs advertising agency manager salary

Advertising & promotion managers and advertising agency managers have different pay scales, as shown below.

Advertising & Promotion ManagerAdvertising Agency Manager
Average salary$80,810$76,598
Salary rangeBetween $52,000 And $123,000Between $49,000 And $117,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyMeta-
Best paying industry--

Differences between advertising & promotion manager and advertising agency manager education

There are a few differences between an advertising & promotion manager and an advertising agency manager in terms of educational background:

Advertising & Promotion ManagerAdvertising Agency Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Advertising & promotion manager vs advertising agency manager demographics

Here are the differences between advertising & promotion managers' and advertising agency managers' demographics:

Advertising & Promotion ManagerAdvertising Agency Manager
Average age3939
Gender ratioMale, 39.5% Female, 60.5%Male, 53.0% Female, 47.0%
Race ratioBlack or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising & promotion manager and advertising agency manager duties and responsibilities

Advertising & promotion manager example responsibilities.

  • Manage copywriting and production for 220 ads yearly across all categories.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Develop new system to measure ROI on marketing dollars.
  • Coordinate annual product release press kit design, copywriting and distribution.
  • Supervise various social networking site launches and promotions on both Facebook and MySpace.
  • Produce POS materials to support sales including flyers, table tents, posters, and others.
  • Show more

Advertising agency manager example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.

Advertising & promotion manager vs advertising agency manager skills

Common advertising & promotion manager skills
  • Promotional Materials, 23%
  • FDA, 22%
  • Press Materials, 10%
  • Press Releases, 6%
  • Program Objectives, 4%
  • Community Outreach, 3%
Common advertising agency manager skills
  • Account Management, 52%
  • ROI, 24%
  • Creative Briefs, 11%
  • Client Projects, 7%
  • Promotional Materials, 6%

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