Advertising & promotion manager vs advertising campaign manager

The differences between advertising & promotion managers and advertising campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising & promotion manager and an advertising campaign manager. Additionally, an advertising & promotion manager has an average salary of $80,810, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for an advertising & promotion manager include promotional materials, FDA and press materials. The most important skills for an advertising campaign manager are account management, media sales, and campaign performance.

Advertising & promotion manager vs advertising campaign manager overview

	Advertising & Promotion Manager	Advertising Campaign Manager
Yearly salary	$80,810	$38,234
Hourly rate	$38.85	$18.38
Growth rate	10%	10%
Number of jobs	15,051	6,505
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 85%
Average age	39	39
Years of experience	6	6

Advertising & promotion manager vs advertising campaign manager salary

Advertising & promotion managers and advertising campaign managers have different pay scales, as shown below.

	Advertising & Promotion Manager	Advertising Campaign Manager
Average salary	$80,810	$38,234
Salary range	Between $52,000 And $123,000	Between $20,000 And $70,000
Highest paying City	San Francisco, CA	-
Highest paying state	California	-
Best paying company	Meta	-
Best paying industry	-	-

Differences between advertising & promotion manager and advertising campaign manager education

There are a few differences between an advertising & promotion manager and an advertising campaign manager in terms of educational background:

	Advertising & Promotion Manager	Advertising Campaign Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 85%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising & promotion manager vs advertising campaign manager demographics

Here are the differences between advertising & promotion managers' and advertising campaign managers' demographics:

	Advertising & Promotion Manager	Advertising Campaign Manager
Average age	39	39
Gender ratio	Male, 39.5% Female, 60.5%	Male, 48.2% Female, 51.8%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising & promotion manager and advertising campaign manager duties and responsibilities

Advertising & promotion manager example responsibilities.

Manage copywriting and production for 220 ads yearly across all categories.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Develop new system to measure ROI on marketing dollars.
Coordinate annual product release press kit design, copywriting and distribution.
Supervise various social networking site launches and promotions on both Facebook and MySpace.
Produce POS materials to support sales including flyers, table tents, posters, and others.

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Advertising & promotion manager vs advertising campaign manager skills

Common advertising & promotion manager skills

Promotional Materials, 23%
FDA, 22%
Press Materials, 10%
Press Releases, 6%
Program Objectives, 4%
Community Outreach, 3%

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

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Advertising & Promotion Manager
Advertising & Promotion Manager vs Advertising Campaign Manager

Updated January 8, 2025

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