Advertising & promotion manager vs advertising director

The differences between advertising & promotion managers and advertising directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising & promotion manager and an advertising director. Additionally, an advertising director has an average salary of $116,829, which is higher than the $80,810 average annual salary of an advertising & promotion manager.

The top three skills for an advertising & promotion manager include promotional materials, FDA and press materials. The most important skills for an advertising director are digital marketing, b2b marketing, and SEO.

Advertising & promotion manager vs advertising director overview

	Advertising & Promotion Manager	Advertising Director
Yearly salary	$80,810	$116,829
Hourly rate	$38.85	$56.17
Growth rate	10%	10%
Number of jobs	15,051	16,270
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	6	6

Advertising & promotion manager vs advertising director salary

Advertising & promotion managers and advertising directors have different pay scales, as shown below.

	Advertising & Promotion Manager	Advertising Director
Average salary	$80,810	$116,829
Salary range	Between $52,000 And $123,000	Between $71,000 And $191,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Nevada
Best paying company	Meta	Netflix
Best paying industry	-	Media

Differences between advertising & promotion manager and advertising director education

There are a few differences between an advertising & promotion manager and an advertising director in terms of educational background:

	Advertising & Promotion Manager	Advertising Director
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising & promotion manager vs advertising director demographics

Here are the differences between advertising & promotion managers' and advertising directors' demographics:

	Advertising & Promotion Manager	Advertising Director
Average age	39	39
Gender ratio	Male, 39.5% Female, 60.5%	Male, 52.7% Female, 47.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising & promotion manager and advertising director duties and responsibilities

Advertising & promotion manager example responsibilities.

Manage copywriting and production for 220 ads yearly across all categories.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Develop new system to measure ROI on marketing dollars.
Coordinate annual product release press kit design, copywriting and distribution.
Supervise various social networking site launches and promotions on both Facebook and MySpace.
Produce POS materials to support sales including flyers, table tents, posters, and others.

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Advertising & promotion manager vs advertising director skills

Common advertising & promotion manager skills

Promotional Materials, 23%
FDA, 22%
Press Materials, 10%
Press Releases, 6%
Program Objectives, 4%
Community Outreach, 3%

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

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Advertising & Promotion Manager
Advertising & Promotion Manager vs Advertising Director

Updated January 8, 2025

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