Advertising & promotion manager vs advertising manager

The differences between advertising & promotion managers and advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising & promotion manager and an advertising manager. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $80,810 average annual salary of an advertising & promotion manager.

The top three skills for an advertising & promotion manager include promotional materials, FDA and press materials. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.

Advertising & promotion manager vs advertising manager overview

	Advertising & Promotion Manager	Advertising Manager
Yearly salary	$80,810	$93,050
Hourly rate	$38.85	$44.74
Growth rate	10%	10%
Number of jobs	15,051	43,083
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	6	6

Advertising & promotion manager vs advertising manager salary

Advertising & promotion managers and advertising managers have different pay scales, as shown below.

	Advertising & Promotion Manager	Advertising Manager
Average salary	$80,810	$93,050
Salary range	Between $52,000 And $123,000	Between $61,000 And $141,000
Highest paying City	San Francisco, CA	Burlingame, CA
Highest paying state	California	Nevada
Best paying company	Meta	Apple
Best paying industry	-	Finance

Differences between advertising & promotion manager and advertising manager education

There are a few differences between an advertising & promotion manager and an advertising manager in terms of educational background:

	Advertising & Promotion Manager	Advertising Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising & promotion manager vs advertising manager demographics

Here are the differences between advertising & promotion managers' and advertising managers' demographics:

	Advertising & Promotion Manager	Advertising Manager
Average age	39	39
Gender ratio	Male, 39.5% Female, 60.5%	Male, 43.4% Female, 56.6%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising & promotion manager and advertising manager duties and responsibilities

Advertising & promotion manager example responsibilities.

Manage copywriting and production for 220 ads yearly across all categories.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Develop new system to measure ROI on marketing dollars.
Coordinate annual product release press kit design, copywriting and distribution.
Supervise various social networking site launches and promotions on both Facebook and MySpace.
Produce POS materials to support sales including flyers, table tents, posters, and others.

Advertising manager example responsibilities.

Design and manage CRM, email marketing and database systems for B2B and B2C environment.
Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Work with NYC base advertising and media agencies.
Build and maintain company work portfolio and Facebook page.
Test and expand marketing programs to include content seeding, and SEM.

Advertising & promotion manager vs advertising manager skills

Common advertising & promotion manager skills

Promotional Materials, 23%
FDA, 22%
Press Materials, 10%
Press Releases, 6%
Program Objectives, 4%
Community Outreach, 3%

Common advertising manager skills

Digital Marketing, 13%
Marketing Campaigns, 10%
SEO, 8%
PPC, 8%
SEM, 8%
Facebook, 6%

Advertising & Promotion Manager vs. similar jobs

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Advertising & Promotion Manager
Advertising & Promotion Manager vs Advertising Manager

Updated January 8, 2025

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