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Advertising & promotion manager vs retail advertising executive

The differences between advertising & promotion managers and retail advertising executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising & promotion manager and a retail advertising executive. Additionally, an advertising & promotion manager has an average salary of $80,810, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for an advertising & promotion manager include promotional materials, FDA and press materials. The most important skills for a retail advertising executive are product knowledge, customer satisfaction, and customer relationships.

Advertising & promotion manager vs retail advertising executive overview

Advertising & Promotion ManagerRetail Advertising Executive
Yearly salary$80,810$74,594
Hourly rate$38.85$35.86
Growth rate10%10%
Number of jobs15,051125,322
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 68%
Average age3939
Years of experience66

Advertising & promotion manager vs retail advertising executive salary

Advertising & promotion managers and retail advertising executives have different pay scales, as shown below.

Advertising & Promotion ManagerRetail Advertising Executive
Average salary$80,810$74,594
Salary rangeBetween $52,000 And $123,000Between $54,000 And $102,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyMeta-
Best paying industry--

Differences between advertising & promotion manager and retail advertising executive education

There are a few differences between an advertising & promotion manager and a retail advertising executive in terms of educational background:

Advertising & Promotion ManagerRetail Advertising Executive
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Advertising & promotion manager vs retail advertising executive demographics

Here are the differences between advertising & promotion managers' and retail advertising executives' demographics:

Advertising & Promotion ManagerRetail Advertising Executive
Average age3939
Gender ratioMale, 39.5% Female, 60.5%Male, 46.5% Female, 53.5%
Race ratioBlack or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising & promotion manager and retail advertising executive duties and responsibilities

Advertising & promotion manager example responsibilities.

  • Manage copywriting and production for 220 ads yearly across all categories.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Develop new system to measure ROI on marketing dollars.
  • Coordinate annual product release press kit design, copywriting and distribution.
  • Supervise various social networking site launches and promotions on both Facebook and MySpace.
  • Produce POS materials to support sales including flyers, table tents, posters, and others.
  • Show more

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Advertising & promotion manager vs retail advertising executive skills

Common advertising & promotion manager skills
  • Promotional Materials, 23%
  • FDA, 22%
  • Press Materials, 10%
  • Press Releases, 6%
  • Program Objectives, 4%
  • Community Outreach, 3%
Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%

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