- Electronics Brands
While the role of batteries seems insignificant when you’re going about your normal life, you’d definitely notice their absence immediately in an emergency.
Batteries use chemical energy to produce electricity in a stored space. In the United States, an estimated three billion dry-cell batteries are used to power mobile electronic devices such as radios, cell phones, laptops, and power tools. A battery can also be used to power much larger items, like a car.
As with many energy-adjacent products, providing power through a battery brand has become a very lucrative business.
The largest battery brands in the United States include:
10 Largest Battery Brands in the United States
-
Energizer Holdings. Saint Louis, MO
Annual Revenue: $3.4 Billion
Parent Company: Energizer Holdings
Number of Employees: 7,500Energizer is the most well-known brand of batteries in the United States. It was established under the name ‘Eveready Battery Company’ and is known for introducing the world to miniature batteries for hearing aids, handheld flashlights, and smoke detectors.
In 1959, Energizer developed the first commercially viable cylindrical alkaline cell, which revolutionized the market for transportable electronics. Their hand-built prototype lives in the Smithsonian National Museum of American History today.
Energizer led environmental initiatives to eliminate mercury in batteries during the late eighties and introduced the first AAAA alkaline battery available for purchase.
Energizer remains the biggest brand name in the battery business because of its continued commitment to innovating the industry. -
Annual Revenue: $2.0 Billion
Parent Company: Berkshire Hathaway
Number of Employees: 2,700The Duracell brand started through the joint efforts of a scientist named Samuel Ruben and a businessman named Philip Rogers Mallory. They originally produced mercury batteries that were used in military equipment. By 1956, Duracell was the third largest manufacturer of zinc-carbon batteries in the United States.
When Kodak was developing their new cameras with flash, Duracell noticed a need for a new zinc-carbon cell size and developed the AAA battery.
In 1964, they officially coined the brand as Duracell, taken from the phrase ‘durable cell.’ Throughout the 1990s and 2000s, the Duracell brand changed hands through different parent companies like Kraft, The Gillette Company, and Procter Gamble.
Duracell has remained the second-largest battery brand in America due to its observance of market trends throughout the years and gradual transition through powerful parent companies.
-
Annual Revenue: $220 Million
Parent Company: Crown Battery Manufacturing Company
Number of Employees: 550Crown Battery originated in 1926 when a German immigrant named William J. Koenig opened a small battery repair shop in Ohio with the hope of kick-starting his American dream. The batteries that are produced by Crown go on to power several things like:
-
Railroad circuits
-
Mining equipment
-
Steel mills
-
Renewable energy installations
Today, Crown Battery is known for being one of the longest-running brands in the market, with over 200 years of experience. As stated in their own words, Crown Battery aims to provide power that makes life easier by raising living standards, health, and safety.
Their commitment to using batteries to better the world has established Crown Battery as one of the largest battery brands in the world.
-
-
Panasonic Corporation of North America. Columbus, GA
Annual Revenue: $109.35 Million
Parent Company: Panasonic Corporation
Number of Employees: 240Panasonic is known for the variety of technologies that they produce, and they’re also one of the largest battery brands in America. They began developing battery-powered shell lamps in 1923 and later released a line of dry batteries for it. By 1937, Panasonic was releasing automotive lead-acid batteries that were rechargeable.
Like other big battery brands of the modern era, Panasonic got its footing in the industry by releasing various innovative products throughout the 1900s. As the turn of the century neared, Panasonic’s cumulative carbon battery rod production and sales had exceeded 200 billion.
As of 2020, Panasonic’s battery brand has shipped a cumulative total of 200 billion dry batteries globally, making Panasonic one of the biggest battery brands in the United States.
-
Trojan Battery. Santa Fe Springs, CA
Annual Revenue: $102.4 Million
Parent Company: PD Technologies, Inc.
Number of Employees: 600Established in 1925 by George Godber and Carl Speer, Trojan has a century’s worth of history in the battery manufacturing business. The brand is mainly known for its deep-cell battery technology that was originally used for golf carts. This innovation in power would go on to impact utility vehicles, renewable energy, and floor machines.
Trojan offers a wide range of energy storage solutions, including:
-
Deep-cycle flooded
-
AGM
-
Gel batteries
-
Lithium batteries
Over the years, the Trojan battery brand has been recognized by receiving the ‘Frost and Sullivan Innovative Enterprise Award’ (2013), the ‘Genie Outstanding Performance Award’ (2014), and the ‘Intersolar India Solar Projects Award’ (2014).
These achievements and their revolutions in the industry have solidified Trojan as one of today’s most massive battery brands.
-
-
Optima Batteries. Milwaukee, WI
Annual Revenue: $19.25 Million
Parent Company: Johnson Controls
Number of Employees: 200Optima Batteries have been contributing to the portable power industry for over forty years. The brand was first introduced in the 1970s as a manufacturer of maintenance-free lead-acid batteries for commercial and military use.
They also released the first high-performance AGM automotive battery. This is still the main area that Optima focuses on.
The most recent happenings in the Optima was developing more sizes to their product line in 2017. Their initial impact on the industry has allowed Optima to remain one of the largest battery brands in the United States.
-
Rayovac. Madison, WI
Annual Revenue: $9.1 Million
Parent Company: Energizer Holdings
Number of Employees: 300Rayovac has been a popular brand of battery for over 110 years. Established in 1906, the brand started when they received a military order for thousands of their No. 6 size cells and flashlight cells to help with the war efforts.
By 1945 when World War II was reignited, millions of Rayovac’s leak-proof batteries were required to power telephones, mine detectors, and flashlights in the field. Rayovac supplied the military with 500 million batteries and was recognized with eight Army-Navy ‘E’ Awards for their contributions.
Today, Rayovac’s contribution to the American military has slowed significantly, but they’re still one of the largest battery brands in the United States.
-
DieHard.
Annual Revenue: $6 Million
Parent Corporation: Advance Auto Parts
Number of Employees: less than 100The DieHard brand of batteries dates back to 1967 after being developed by Globe-Union Battery for Sears. It was marketed as a brand of automotive battery that would “last forever,” a later discontinued policy. The DieHard brand was also used to sell battery chargers, booster cables, power inverters, and alkaline batteries.
The most recent occurrence for the DieHard brand was being bought out by Advance Auto Parts in 2019 for a sum of $200 million. DieHard has maintained steady success over the past fifty years in the battery industry and is one of America’s largest battery brands.
-
Odyssey Battery. Warrensburg, MO
Annual Revenue: $5.3 Million
Parent Company: EnerSys Energy Products Inc.
Number of Employees: less than 100The beginnings of the Odyssey Battery can be traced back to 1888 when William W. Gibbs purchased a patent for an advanced storage battery from a French inventor. This model was continually improved over the years and changed hands many times from its original founder but still maintained its place within the battery market.
By 2002, the brand was acquired by EnerSys Corporation and continued to produce powerful valve-regulated lead-acid batteries. Their batteries were unique because they had a thin lead plate that produced double the power and lasted longer.
Today, Odyssey Battery manufactures a variety of batteries under their line of reliable and extremely powerful products. This has maintained its standing as one of the biggest battery brands in the US.
-
Duralast. Memphis, TN
Annual Revenue: $1.45 Million
Parent Company: AutoZone
Number of Employees: less than 100Duralast is a well-known car battery brand established by AutoZone in 1986 when the company was still known as ‘Auto Shack.’ The brand released a line of their own starters and alternators to go along with their customer’s needs for their cars.
Their brand name has also become synonymous with the extended warranties that come with trusting their products, and their line of automotive batteries has grown to include a variety of battery types, such as:
-
Proven Tough
-
Duralast Gold
-
Duralast Platinum
When AutoZone created the Duralast battery brand, their goal was to put out a brand of reliable car batteries that would keep their customers buying from them. Since its founding, Duralast has met this expectation for the brand’s success. Duralast continues to be one of the largest battery brands in the United States for automotive needs.
-
Find Energizer Holdings Jobs Near Me
Find Crown Battery Jobs Near Me
Find Panasonic Corporation of North America Jobs Near Me
Find Trojan Battery Jobs Near Me
- Electronics Brands
Author
Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.
