The 10 Largest Multilevel Marketing Companies In The United States

From financial services to beauty products, multilevel marketing (MLM) companies are thriving in 2026. This business model has enabled numerous MLM companies in the United States to achieve remarkable success, providing income opportunities to millions of dedicated Americans.

Multilevel marketing is a sales strategy that encourages participants to recruit new sales representatives, allowing them to earn a percentage of the sales made by their recruits. This structure incentivizes existing members to expand their networks, contributing to the growth of the company.

Most MLM companies in the U.S. equip entrepreneurs—known as independent sales representatives—with tools and resources to sell products in various locations, often utilizing a combination of digital platforms and traditional methods.

The direct sales model allows MLMs to avoid the overhead costs associated with physical retail stores, relying instead on their representatives to conduct sales presentations both in-person and online, adapting to modern consumer preferences.

While MLM companies can be lucrative, they have faced scrutiny from the Federal Trade Commission (FTC) over their business practices, with some being accused of operating like illegal pyramid schemes. However, the potential for income in this sector remains significant, as evidenced by the performance of America’s largest and most successful MLMs.

Here’s a detailed look at the ten largest multilevel marketing companies in the United States, based on their reported annual sales and revenues in 2022.

DETAILED LIST OF THE 10 LARGEST MULTILEVEL MARKETING COMPANIES

1. Amway. Ada, Michigan
   2022 Annual Sales Or Revenue: $8.1 billion
   Number Of Employees: 15,000

   Founded in 1959, Amway has long been a pioneer in the MLM business model, offering a diverse range of products, including nutrition, health, beauty, and home care. With a global presence in over 100 countries, Amway continues to innovate and adapt, maintaining its status as one of the largest privately held companies in the U.S.

Find Amway Jobs Near Me

2. Herbalife International of America. Los Angeles, California
   2022 Annual Sales Or Revenue: $5.2 billion
   Number Of Employees: 10,100

   Herbalife Nutrition has established itself as a leader in the health and wellness sector, promoting products designed to support healthy lifestyles. The company operates in over 90 countries, empowering independent distributors to provide tailored nutrition solutions to consumers.

Find Herbalife International of America Jobs Near Me

3. Avon Products. New York, New York
   2022 Annual Sales Or Revenue: $2.77 billion
   Number Of Employees: 23,000

   With a history spanning over 135 years, Avon remains a key player in the beauty industry, relying on independent sales representatives to market its extensive product line, which includes skincare and cosmetics, across North America and beyond.

Find Avon Products Jobs Near Me

4. Primerica. Duluth, Georgia
   2022 Annual Sales Or Revenue: $2.72 billion
   Number Of Employees: 2,381

   Primerica specializes in financial services, offering a range of products including insurance and investment options. The firm’s network of licensed representatives is dedicated to serving middle-income families, reinforcing Primerica’s reputation in the financial MLM space.

Find Primerica Jobs Near Me

5. Mary Kay. Addison, Texas
   2022 Annual Sales Or Revenue: $2.7 billion
   Number Of Employees: 5,000

   Mary Kay continues to thrive, offering a comprehensive range of cosmetic products through a network of beauty consultants. The company is well-known for its incentives, including the iconic pink Cadillac award, which celebrates top-performing consultants.

Find Mary Kay Jobs Near Me

6. Nu Skin Enterprises. Provo, Utah
   2022 Annual Sales Or Revenue: $2.23 billion
   Number Of Employees: 3,800

   Nu Skin is recognized for its innovative personal care products and dietary supplements, operating in 54 markets worldwide. Despite facing regulatory challenges, the company continues to grow its independent sales force and expand its global reach.

Find Nu Skin Enterprises Jobs Near Me

7. Melaleuca. Idaho Falls, Idaho
   2022 Annual Sales Or Revenue: $2.7 billion
   Number Of Employees: 4,400

   Melaleuca specializes in health and wellness products, promoting eco-friendly and non-toxic items. The company has expanded its presence globally and continues to attract a significant customer base, emphasizing its commitment to sustainability.

Find Melaleuca Jobs Near Me

8. Tupperware Brands. Orlando, Florida
   2022 Annual Sales Or Revenue: $1.30 billion
   Number Of Employees: 10,698

   Tupperware remains a household name, leveraging its MLM model to sell kitchen and home products. While it faces competition, Tupperware continues to adapt its business strategies to meet the demand for convenient home solutions.

Find Tupperware Brands Jobs Near Me

9. Jeunesse Global. Lake Mary, Florida
   2022 Annual Sales Or Revenue: $1.35 billion
   Number Of Employees: 924

   Jeunesse Global, established in 2009, has rapidly risen in the MLM industry, focusing on health and wellness products. The company boasts a strong international presence, with a mission to enhance the well-being of its customers while fostering a supportive community.

Find Jeunesse Global Jobs Near Me

10. Rodan and Fields. San Francisco, California
    2022 Annual Sales Or Revenue: $1.58 billion
    Number Of Employees: 700

    Rodan and Fields has made a significant impact in the skincare market, leveraging its dermatologist-founded approach to build a large network of independent consultants. The company continues to expand its product offerings and customer base, focusing on quality and effectiveness.

Find Rodan and Fields Jobs Near Me

Largest Multilevel Marketing Companies in the United States FAQ

1. What is multilevel marketing?

   Multilevel marketing (MLM) is a method of selling products directly to consumers using independent sales representatives. MLM companies often appeal to new recruits with the promise of income potential. Instead of retail outlets, MLM companies utilize independent sales representatives to market their products, creating a network of sellers.

2. How many people have participated in an MLM?

   Over 20 million Americans have participated in an MLM. A significant portion of participants has joined through personal connections, with around 90% seeking additional income opportunities.

In summary, the landscape of multilevel marketing continues to evolve as companies adapt to changing consumer behaviors and technological advancements. With a focus on community and entrepreneurship, MLMs are positioned to remain a significant player in the U.S. economy, providing countless opportunities for individuals seeking flexible income sources.

Author

Elsie Boskamp

Elsie is an experienced writer, reporter, and content creator. As a leader in her field, Elsie is best known for her work as a Reporter for The Southampton Press, but she can also be credited with contributions to Long Island Pulse Magazine and Hamptons Online. She holds a Bachelor of Arts degree in journalism from Stony Brook University and currently resides in Franklin, Tennessee.