The Most Pumpkin Spice Obsessed States, According To Google

By Kathy Morris - Sep. 25, 2020

Fall is a season, but for some it’s a way of life.

You know the sort, the people who layer on scarves even when they’re sweating and overuse hashtags like #PumpkinsPumpkinsPumpkins. For some pumpkin spice lattes and other goods have become the trademark of autumn- as much as the falling leaves. It begs the question, where in the country are folks guzzling the most pumpkin spice?

To answer this question and lovingly shame these pumpkin spice loving, basic states we hit the data to find the most pumpkin spice obsessed states.

Fun Findings

  • Maine is the #1 pumpkin spice obsessed state. There chilly fall makes a perfect backdrop for a hot, seasonal treat.
  • Following Maine is Utah and Montana as the 2nd and 3rd most pumpkin spice loving states.
  • The south is not loving pumpkin spice- 6 of the 10 bottom states are southern.
  • Traffic this fall for pumpkin spice has been much higher than last, are people drowning their quarantine sorrows in over-marketed beverages?
  • Related searches include: “pumpkin spice latte 2020”, “when does pumpkin spice start 2020”, and “keto pumpkin spice muffins”- showing pumpkin spice everything, not just coffees is nice.
  • Judging from where the searches, it looks like Starbucks and Dunkin are where people get their PSL fill.

Keep reading to see the most pumpkin spice loving states.

How We Determined The Most Pumpkin Spice Obsessed States

This one was fairly simple. We turned to google trends to find which states see the most search traffic for pumpkin spice.

Odds are pretty good if you’re googling pumpkin spice you’re looking for recipes, beverages, and the hot gossip on when it’ll be back on a menu near you.

We opted to look at the past year (9/24/19 – 9/24/20) giving each state a full year (and year of weather conditions) to demonstrate their fervor for pumpkin spice.

10 Most Pumpkin Spice Obsessed States

  1. Maine
  2. Utah
  3. Montana
  4. New Hampshire
  5. West Virginia
  6. Missouri
  7. Kansas
  8. Colorado
  9. North Dakota
  10. Iowa

It’s Ok To Like Pumpkin Spice

It’s okay to like what you like. Sometimes work, life, and the world are hard and take everything you have to give. You know what doesn’t take, and just gives of its self selflessly? Pumpkin spice!

So slip on your uggs and yoga pants and order the pumpkin spice beverage that makes your heart sing.

The haters just don’t understand.

The Most Pumpkin Spice Obsessed States

Rank State
1 Maine
2 Utah
3 Montana
3 New Hampshire
3 West Virginia
6 Missouri
7 Kansas
8 Colorado
9 North Dakota
10 Iowa
10 Ohio
12 Oregon
12 New Mexico
14 Washington
15 Pennsylvania
15 Nebraska
17 South Dakota
18 Wisconsin
19 Idaho
20 Kentucky
21 Virginia
21 Nevada
23 Arizona
24 Illinois
24 Indiana
26 Rhode Island
26 Delaware
28 Michigan
28 Oklahoma
28 Alaska
31 Massachusetts
32 Tennessee
32 Vermont
34 North Carolina
35 Wyoming
36 Connecticut
36 California
38 Minnesota
39 Florida
40 South Carolina
41 New York
42 New Jersey
42 Hawaii
42 Maryland
45 Texas
46 Arkansas
47 Georgia
48 Alabama
49 Louisiana
50 Mississippi

Kathy Morris


Kathy Morris

Kathy is the head of content at Zippia with a knack for engaging audiences. Prior to joining Zippia, Kathy worked at Gateway Blend growing audiences across diverse brands. She graduated from Troy University with a degree in Social Science Education.

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