The Most Woke States (And The Least)

By Kathy Morris - Feb. 19, 2021

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It’s 2021 and every other Gen Zer is calling themselves woke. What does it mean to be woke?

Being an old Millennial, I googled to find out. Merriam-Webster defines it as, “ aware of and actively attentive to important facts and issues (especially issues of justice).” That’s nice.

However, Urban Dictionary adds it’s a “pretentious” and “deluded” awareness. That’s less nice.

We set out to find the most woke states- and the states where it still means getting up in the morning.

The Most Woke States

  1. Oregon
  2. Washington
  3. Vermont
  4. Colorado
  5. California
  6. Minnesota
  7. Massachusetts
  8. New York
  9. Maine
  10. Wisconsin

The west coast and Northeast are pretty woke! Keep reading to where your state landed– and which states are still snoring.

How We Figured This Out

We looked at 6 factors:

  • BLM protests attendees
  • # of BLM protests
  • Voting
  • Master’s degree or higher
  • Organic farms
  • Kombucha consumption

We started by looking at Black Lives Matters protests, using data from CountLove. We looked at two factors: The number of BLM protests in each state and the number of attendees per state population.

From there, we took into account voter turnout to see where people are speaking at the ballot box.

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After that we used data from the ACS for the percent of population with a master’s degree or higher. Wokeness has its roots in awareness and education, after all.

We then looked at the USDA’s data on the number of organic farms operating in each state, because nothing is more aware than being aware of what you’re eating.

Finally, because being woke has become a bit of a lifestyle, we used Google Trend data to find where the most people are searching for Kombucha. The more people guzzling the fermented tea, the more woke the state.

All of these were averaged together to uncover the wokest (and least woke states).

1. Oregon

oregon class=

Who Attended BLM Protests: 9.3%
Voter Turnout (%): 58.2
Organic Farms:956

Anyone who’s visited Portland, or honestly any part of Oregon that’s heavily populated, isn’t surprised by this #1 ranking. Almost 1-in-10 Oregoners attended the staggering 1,368 BLM protests held in the Beaver state. Throw in high voter turnout and a strong appreciation for Kombucha and it’s easy to see Oregon doesn’t need an alarm clock- they’re already woke.

2. Washington

washington class=

Who Attended BLM Protests: 6.4%
Voter Turnout (%): 56
Organic Farms:1,396

In 2nd place is Oregon’s neighbor Washington. In addition to being home to a politically active bunch of residents, the state also has an impressive 1,396 organic farms.

3. Vermont

vermont class=

Who Attended BLM Protests: 11.0%
Voter Turnout (%): 54.2
Organic Farms:865

Ben and Jerry’s, Bernie Sanders, and maple syrup- just a few things Vermont is known for. But they should also be known for being pretty woke. A higher percent of Vermonters attended BLM protests than any other state.

4. Colorado

colorado class=

Who Attended BLM Protests: 7.4%
Voter Turnout (%): 53.8
Organic Farms:580

The mile high state is pretty woke. No one stat earned Colorado it’s 4th place ranking, but rather a respectable score in each category showing it is overall a fairly socially conscious state.

5. California

california class=

Who Attended BLM Protests: 8.1%
Voter Turnout (%): 43.8
Organic Farms:5,050

California is the 5th most woke state in the nation. California is home to 5,050 organic farms. However, Californians don’t just care about what they eat, they care about people too; The state was the location of 4,439 BLM protests last year.

6. Minnesota

minnesota class=

Who Attended BLM Protests: 4.5%
Voter Turnout (%): 59.5
Organic Farms:1,019

Minnesota may be Midwest nice, but this past year they’ve been raising there voice for political causes they believe in. Just under 60% of Minnesotans spoke with their ballots.

7. Massachusetts

massachusetts class=

Who Attended BLM Protests: 7.4%
Voter Turnout (%): 50
Organic Farms:281

In 7th place is Massachusetts. 20% of adults over 25 have a master’s or professional degree, giving them lots of opportunity to be informed and evaluate the world around them.

8. New York

new york class=

Who Attended BLM Protests: 8.9%
Voter Turnout (%): 43.8
Organic Farms:1,909

You probably aren’t surprised to see New York on the list, if anything its #8 placement might seem to low. After all, 8.9% of New Yorkers attended 2,688 protests. Throw in a high education rate and strong appreciation of organic foods, and it’s obvious New Yorkers are trying to make the world a better place. However, they fall short in voter turnout.

9. Maine

maine class=

Who Attended BLM Protests: 6.0%
Voter Turnout (%): 64.5
Organic Farms:536

65% of Mainers voted, using their political voice to make changes. The social activism doesn’t stop there: Mainers use their 1st amendment rights to assemble and fight for changes they believe in, too. Oh, and did we mention they love Kombucha?

10. Wisconsin

wisconsin class=

Who Attended BLM Protests: 3.6%
Voter Turnout (%): 62.6
Organic Farms:1,943

“Woke Wisconsin?” You may be thinking dubiously. However, people in the Badger State vote more than 47 other states. Wisconsin is also home to 1,943 organic farms.

Now For The Least Woke States…

You probably weren’t surprised by many of the states above. It’s no secret that certain states are more socially active and not shy about voicing their opinion. What states are the least woke? Southern states dominate the top 10.

10 least woke states

  1. Arkansas
  2. West Virginia
  3. Louisiana
  4. Alabama
  5. Mississippi
  6. Oklahoma
  7. South Carolina
  8. Delaware
  9. Nevada
  10. South Dakota

You can see a more in-depth breakdown (and where your state lands below.)

All 50 states ranked from most woke to least

Rank State Percent-Of-Population-Protesting Protests Voter-Turnout (%) Organic-Farms
1 Oregon 9.3% 1,368 58 956
2 Washington 6.4% 1,376 56 1,396
3 Vermont 11.0% 337 54 865
4 Colorado 7.4% 813 53 580
5 California 8.1% 4,439 43 5,050
6 Minnesota 4.5% 747 59 1,019
7 Massachusetts 7.4% 1,265 50 281
8 New York 8.9% 2,688 43 1,909
9 Maine 6.0% 437 64 536
10 Wisconsin 3.6% 812 62 1,943
11 Pennsylvania 3.1% 1,656 52 1,690
12 Illinois 7.2% 1,273 48 695
12 Michigan 2.1% 1,411 57 834
14 Montana 6.2% 294 63 364
15 Iowa 3.2% 470 56 1,080
16 Virginia 1.5% 906 52 286
17 New Hampshire 3.4% 266 53 153
18 Connecticut 3.0% 708 48 141
19 New Jersey 1.9% 893 48 442
19 North Carolina 2.2% 1,150 49 624
21 Missouri 2.1% 800 53 590
22 Arizona 3.1% 563 52 232
23 Maryland 1.2% 453 49 210
24 Utah 2.9% 421 54 194
25 Alaska 4.9% 252 50 11
26 Florida 1.9% 1,823 47 446
26 Ohio 1.6% 1,107 51 1,065
28 Texas 3.9% 1,649 42 762
29 Georgia 1.7% 623 52 311
30 Rhode Island 3.3% 194 48 55
31 New Mexico 4.2% 402 45 151
32 Hawaii 4.6% 183 40 153
33 Kentucky 2.5% 821 51 279
34 Idaho 2.6% 345 45 381
35 Kansas 1.6% 293 53 223
36 Nebraska 3.7% 257 47 372
37 Wyoming 2.1% 131 51 83
38 Tennessee 2.4% 576 47 114
39 Indiana 1.4% 700 47 981
39 North Dakota 1.8% 98 59 208
41 South Dakota 1.8% 101 51 133
42 Delaware 1.2% 115 48 27
42 Nevada 3.1% 300 43 108
44 South Carolina 1.4% 439 46 111
45 Oklahoma 1.9% 324 47 83
46 Mississippi 0.7% 187 53 39
47 Alabama 0.7% 281 48 34
48 Louisiana 1.0% 330 47 44
49 West Virginia 1.8% 266 43 48
50 Arkansas 0.7% 174 40 168

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Kathy Morris

Author

Kathy Morris

Kathy is the head of content at Zippia with a knack for engaging audiences. Prior to joining Zippia, Kathy worked at Gateway Blend growing audiences across diverse brands. She graduated from Troy University with a degree in Social Science Education.

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