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How Much Do People Spend On Holiday Gifts? [Survey]

By Kathy Morris
Nov. 21, 2022
Last Modified and Fact Checked on:

map how much will you spend on holiday gifts

How Much Do People Spend On Holiday Gifts: Research Summary

  • The state where people spend the most on gifts in the US is Alaska, where the average person spends between $1,000 and $1,499 on gifts.

  • 50% of people spend less than $250 on holiday gifts.

  • 90% of people spend less than $1,000 on holiday gifts.

  • Just 1% of workers plan on spending over $2,000 on gifts this year.

As the holiday season approaches, many workers find themselves juggling professional responsibilities and personal traditions. December is typically a bustling time with end-of-year performance reviews, office celebrations, and the anticipation of holiday bonuses.

However, as we move into 2026, the landscape of holiday spending continues to evolve. With many workers experiencing a shift in remote and hybrid work arrangements, we conducted a survey of nearly 2,000 employees to gauge current spending habits and sentiments surrounding holiday gifting.

The findings reveal that while some traditions remain, there is a noticeable shift in attitudes towards holiday spending and bonuses.

Key Findings


Additional Insights

  • When it comes to holiday spending, the majority of people prioritize purchasing gifts for children, followed closely by their partners.

  • Approximately 1 in 4 employees receive paid time off on Christmas Eve and Christmas Day.

  • Only 13% of respondents anticipate receiving a cash bonus this holiday season.

  • An additional 5% expect to receive gift cards or other rewards, although cash remains the preferred choice for most employees.

  • Interestingly, only 6% of surveyed employees are participating in virtual holiday parties.

Research Methodology

At Zippia.com, we conducted a comprehensive survey of 1,900 workers across the United States to gain insights into holiday spending behavior. Participants were selected through Clickworker, a prominent survey platform, and asked a standardized set of questions regarding their holiday spending plans.

The data showcased in our findings reflects the most frequently reported responses from participants.

The State of Work Holiday Parties in 2026

This year, for many workers, holiday parties may not be on the agenda. A significant portion, around 70%, report that their companies are opting out of traditional holiday celebrations. For the 16% of employees whose workplaces have never held holiday parties, this is business as usual.

While 9% of companies are continuing with in-person gatherings, only 6% are hosting virtual celebrations. For those attending virtual events, a little holiday cheer might help mitigate the usual technical hiccups.

Given the lack of anticipated bonuses, it seems unlikely that many companies will invest in lavish celebrations this year.

The Preference for Cash Bonuses

While gift cards and other tokens of appreciation can be nice, they often don’t carry the same weight as cash. Employees express a clear preference for cash bonuses, making it a versatile and appreciated gift option.

Wishing You Happy Holidays Amid Challenges

The holiday season can be a source of stress for many workers, particularly with the disappointment of canceled celebrations or unmet expectations for bonuses. While some employees may be facing financial constraints within their organizations, others may simply be accustomed to limited holiday perks.

Despite these challenges, this could be the perfect opportunity to seek new employment that offers more generous benefits and a supportive work culture. Don’t hesitate to explore your options—this could be the year you find your dream job.

How much will you spend on holiday gifts?

State: Label
Alabama Less than $250
Alaska $1,000-$1,499
Arizona Less than $250
Arkansas Less than $250
California Less than $250
Colorado Less than $250
Connecticut $250-$499
Delaware $250-$499
Florida Less than $250
Georgia Less than $250
Hawaii $250-$499
Idaho Less than $250
Illinois Less than $250
Indiana Less than $250
Iowa Less than $250
Kansas $250-$499
Kentucky Less than $250
Louisiana $250-$499
Maine Less than $250
Maryland Less than $250
Massachusetts Less than $250
Michigan Less than $250
Minnesota Less than $250
Mississippi Less than $250
Missouri Less than $250
Montana Less than $250
Nebraska Less than $250
Nevada Less than $250
New Hampshire Less than $250
New Jersey Less than $250
New Mexico $250-$499
New York Less than $250
North Carolina Less than $250
North Dakota $250-$499
Ohio Less than $250
Oklahoma Less than $250
Oregon Less than $250
Pennsylvania $250-$499
Rhode Island Less than $250
South Carolina Less than $250
South Dakota Less than $250
Tennessee Less than $250
Texas Less than $250
Utah Less than $250
Vermont Less than $250
Virginia Less than $250
Washington Less than $250
West Virginia $250-$499
Wisconsin Less than $250
Wyoming Less than $250

Author

Kathy Morris

Kathy is the head of content at Zippia with a knack for engaging audiences. Prior to joining Zippia, Kathy worked at Gateway Blend growing audiences across diverse brands. She graduated from Troy University with a degree in Social Science Education.

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