How to hire a corporate director of marketing

How to hire a corporate director of marketing, step by step

Here's a step-by-step corporate director of marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a corporate director of marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new corporate director of marketing
• Step 8: Go through the hiring process checklist

What does a corporate director of marketing do?

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1. Identify your hiring needs

   First, determine the employments status of the corporate director of marketing you need to hire. Certain corporate director of marketing roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A corporate director of marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, corporate directors of marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents corporate director of marketing salaries for various positions.

   Type of Corporate Director Of Marketing	Description	Hourly rate
   Corporate Director Of Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$35-83
   Marketing Vice President	Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals... Show more	$58-124
   Marketing Manager	Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities... Show more	$34-73

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Brand Management
   • Email Campaigns
   • ROI
   • Integrated Marketing
   • SEO
   • B2B Marketing
   • CRM
   • Market Research
   • Lead Generation
   • Product Development
   • Email Marketing
   • Revenue Growth

   Check all skills

   Responsibilities:

   • Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
   • Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
   • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
   • Introduce social media, SEO, SEM, email marketing.
   • Recruit by CMO of PNC for position . )
   • Report to CMO, sit on global marketing leadership team.

   More corporate director of marketing duties

3. Make a budget

   Including a salary range in your corporate director of marketing job description helps attract top candidates to the position. A corporate director of marketing salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a corporate director of marketing in Louisiana may be lower than in Alaska, and an entry-level corporate director of marketing usually earns less than a senior-level corporate director of marketing. Additionally, a corporate director of marketing with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average corporate director of marketing salary

   $113,116yearly

   $54.38 hourly rate

   ---

   Entry-level corporate director of marketing salary

   $73,000 yearly salary

   Updated December 17, 2025

   Average corporate director of marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Rhode Island	$148,253	$71
   2	New Jersey	$145,193	$70
   3	California	$132,813	$64
   4	Washington	$131,800	$63
   5	North Carolina	$130,262	$63
   6	New York	$127,843	$61
   7	Connecticut	$123,752	$60
   8	Nevada	$122,152	$59
   9	Delaware	$121,544	$58
   10	Massachusetts	$118,797	$57
   11	Oregon	$118,599	$57
   12	Michigan	$116,149	$56
   13	Illinois	$114,200	$55
   14	Pennsylvania	$113,680	$55
   15	West Virginia	$113,146	$54
   16	Minnesota	$105,740	$51
   17	Texas	$105,449	$51
   18	Arizona	$101,382	$49
   19	Montana	$98,811	$48
   20	Colorado	$98,047	$47

   Average corporate director of marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$162,432	$78.09	223
   2	Corporation for Public Broadcasting	$158,547	$76.22
   3	WGBH	$144,407	$69.43
   4	Huron Consulting Group	$135,240	$65.02	142
   5	L'Oréal	$131,188	$63.07	4
   6	NICE Systems	$127,077	$61.09	3
   7	Addison Group	$125,361	$60.27	6
   8	NBBJ Design	$113,625	$54.63	1
   9	TRIRIGA	$104,642	$50.31
   10	Superior Tire & Rubber	$101,837	$48.96
   11	TA Digital	$87,658	$42.14
   12	Akoya Biosciences	$87,140	$41.89
   13	ClosedLoop.ai	$87,140	$41.89
   14	*n/a*	$86,956	$41.81	4
   15	ezCater	$81,026	$38.95	4
   16	Enchanted Rock	$77,765	$37.39
   17	POOL	$71,784	$34.51	1
   18	Heritage Holdings	$65,429	$31.46
   19	Worlds of Fun	$39,386	$18.94
   20	Cedar Fair	$25,473	$12.25

4. Writing a corporate director of marketing job description

   A good corporate director of marketing job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a corporate director of marketing job description:

   Corporate director of marketing job description example

   ez Cater is the most trusted provider of corporate food solutions - a $300+ billion market in the US alone. ez Cater is purpose-built for business. ez Cater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ez Cater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille, and had an up-round in December of 2021 when we were valued at $1.6 billion.
   
   We're looking for a B2B marketing leader to help scale our Corporate Solutions marketing, currently the fastest growing part of the ez Cater business! ez Cater corporate accounts enable companies to centralize and manage their food spend in a single, customizable platform and include features like invoicing, custom reporting, recurring employee meals, and concierge food ordering.
   
   You'll work closely with the rest of the marketing team, sales, and account management to generate high-quality leads, attract and nurture deals for our sales pipeline, expand share of wallet within existing Corporate Solution accounts, and drive adoption of ez Cater Corporate Solutions within our existing customer base.
   
   What you'll do:Work with existing marketing channels, and identify new ones, to drive efficient and effective Marketing Qualified Leads (MQLs) and build pipeline for ez Cater Corporate Solutions across key audiences. This includes but is not limited to email, digital, direct mail, events, and content marketing.Work with our marketplace (transactional ordering) marketing team to identify upsell opportunities within our existing customer base, and our product marketing team to identify and target expansion within key verticals. Partner with our sales and account management teams to train and drive strategy for BDRs and increase sales effectiveness.Experiment with account-based marketing strategies to drive revenue at strategic accounts. Provide thought leadership, strategic insight, and clear communication on our Corporate Marketing strategy, and communicate with leadership, the sales organization, and other teams on current marketing activities and report on the results.Ensure we maximize the impact of our experiments by maintaining organized playbooks and measurement plans to clearly define success, apply learnings, and prioritize marketing-related activities Own and expand reporting dashboards.
   
   What have you: 7+ years in building and scaling B2B marketing programs, ideally in roles of increasing responsibility, preferably for tech-led solutions.Proven success in building a sales pipeline via integrated multi-channel marketing campaigns, and a track record of successful collaboration with sales and account management teams. Fluency in Account Based Marketing program strategy, execution, and measurement.Ability to thrive in a “start-up within a large company.”A healthy amount of customer empathy and the ability to understand (and explain to others) the unique roles and motivations in our B2B buying process.Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams. A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You're not afraid to fail and do better the next time.
   The national cash compensation range for this role is $167,000 - $232,000* per year.
   
   *Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
   
   ez Cater does not sponsor applicants for work visas or legal permanent residence.
   
   What you'll get from us:
   You'll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You'll also get sane working hours and great flexibility around work/life balance.
   
   Have people in your life - of any age - who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
   
   Oh, and you'll get all this: Market salary, stock options that you'll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ez Cater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you're in one of our offices, and knowing that you helped get this rocket ship to the moon.
   
   ez Cater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
   
   For information on how ez Cater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.
   
   #LI-Remote
   #BI-Remote

   Copy this example

   

5. Post your job

   There are a few common ways to find corporate directors of marketing for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your corporate director of marketing job on Zippia to find and recruit corporate director of marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting corporate directors of marketing requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new corporate director of marketing

   Once you've selected the best corporate director of marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new corporate director of marketing. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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