What does a corporate director of marketing do?
Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.
Corporate director of marketing responsibilities
Here are examples of responsibilities from real corporate director of marketing resumes:
- Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
- Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
- Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
- Introduce social media, SEO, SEM, email marketing.
- Recruit by CMO of PNC for position . )
- Report to CMO, sit on global marketing leadership team.
- Negotiate sponsorship deal terms, and assist brands in developing and executing marketing activation tactics for maximizing ROI.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
- Raise awareness and progress culture to a more engaging social (media) business mindset via twitter, LinkedIn & Facebook.
- Prepare and run educational projects for international students.
Corporate director of marketing skills and personality traits
We calculated that 13% of Corporate Directors Of Marketing are proficient in Digital Marketing, Marketing Campaigns, and Brand Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Corporate Directors Of Marketing that have these skills listed on their resume here:
- Digital Marketing, 13%
Executed strategic marketing campaigns to maximize revenues through direct sales, digital marketing and public relations.
- Marketing Campaigns, 7%
Developed and executed targeted direct marketing campaigns that achieved significant incremental revenue including 2500% return on each dollar spent.
- Brand Management, 6%
Standardized brand management and participated in new brand development.
- Email Campaigns, 6%
Managed Internet marketing for lead generation, including email campaigns, search engine optimization, and online advertising.
- ROI, 5%
Managed gap analysis for WellPoint/Cobalt merging companies to meet projected ROI from consolidation.
- Integrated Marketing, 4%
Transformed an internal annual event into an integrated marketing communications event and lead generating opportunity, resulting in national media coverage.
"digital marketing," "marketing campaigns," and "brand management" are among the most common skills that corporate directors of marketing use at work. You can find even more corporate director of marketing responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a corporate director of marketing to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Corporate directors of marketing often use analytical skills in their day-to-day job, as shown by this real resume: "own inbound and outbound campaigns, content marketing strategy and tactics; define and analyze kpis, adjust strategy accordingly. "
Communication skills. Another essential skill to perform corporate director of marketing duties is communication skills. Corporate directors of marketing responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Corporate directors of marketing also use communication skills in their role according to a real resume snippet: "direct all creative efforts devoted to patient communications and brand development for multiple practices across the us. "
Creativity. Another skill that relates to the job responsibilities of corporate directors of marketing is creativity. This skill is critical to many everyday corporate director of marketing duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "led marketing operations, marketing research, creative services, brand marketing, public relations, and special project initiatives. "
Organizational skills. corporate director of marketing responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what corporate directors of marketing do with organizational skills on a typical day: "restructured board, securing organizational stability and sustainability through organizational restructuring and oversight of these efforts. "
The three companies that hire the most corporate director of marketings are:
- Huron Consulting Group2 corporate directors of marketing jobs
- Aimbridge Hospitality2 corporate directors of marketing jobs
- Akoya Biosciences2 corporate directors of marketing jobs
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Compare different corporate directors of marketing
Corporate director of marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
These skill sets are where the common ground ends though. The responsibilities of a corporate director of marketing are more likely to require skills like "corporate brand," "creative process," "healthcare," and "market trends." On the other hand, a job as a marketing vice president requires skills like "analytics," "strategic partnerships," "kpis," and "project management." As you can see, what employees do in each career varies considerably.
Marketing vice presidents tend to make the most money working in the retail industry, where they earn an average salary of $178,047. In contrast, corporate directors of marketing make the biggest average salary, $111,987, in the technology industry.The education levels that marketing vice presidents earn slightly differ from corporate directors of marketing. In particular, marketing vice presidents are 2.6% less likely to graduate with a Master's Degree than a corporate director of marketing. Additionally, they're 0.6% more likely to earn a Doctoral Degree.Corporate director of marketing vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that corporate director of marketing responsibilities requires skills like "brand management," "seo," "revenue growth," and "corporate brand." But a marketing manager might use other skills in their typical duties, such as, "project management," "customer service," "powerpoint," and "strong project management."
Marketing managers earn a lower average salary than corporate directors of marketing. But marketing managers earn the highest pay in the technology industry, with an average salary of $115,553. Additionally, corporate directors of marketing earn the highest salaries in the technology with average pay of $111,987 annually.marketing managers earn lower levels of education than corporate directors of marketing in general. They're 6.5% less likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.Corporate director of marketing vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from corporate director of marketing resumes include skills like "corporate brand," "creative process," "database," and "svp," whereas a marketing lead is more likely to list skills in "project management," "digital transformation," "strong project management," and "salesforce. "
Marketing leads earn the highest salary when working in the technology industry, where they receive an average salary of $118,478. Comparatively, corporate directors of marketing have the highest earning potential in the technology industry, with an average salary of $111,987.marketing leads typically earn lower educational levels compared to corporate directors of marketing. Specifically, they're 5.1% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Corporate director of marketing vs. Assistant marketing director
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Types of corporate director of marketing
Updated January 8, 2025
