How to hire a counter sales representative

How to hire a counter sales representative, step by step

Here's a step-by-step counter sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a counter sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new counter sales representative
• Step 8: Go through the hiring process checklist

What does a counter sales representative do?

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1. Identify your hiring needs

   The counter sales representative hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A counter sales representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, counter sales representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of counter sales representatives.

   Type of Counter Sales Representative	Description	Hourly rate
   Counter Sales Representative		$12-20
   Services Clerk	The main role of service clerks is to provide excellent service to customers. They are responsible for varied tasks, which include handling complaints from customers, processing register transactions, and promoting the company's services and products... Show more	$12-18
   Advanced Repair Agent	Advanced repair agents are skilled professionals who are responsible for creating a supportive environment for customers by offering technology-related and solution-based recommendations to solve their repair needs. These agents are required to ask their customers the right questions and listen to them carefully while taking detailed noted about their software and hardware issues... Show more	$12-16

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Taking Care
   • Continuous Improvement
   • Good Communication
   • Class Customer Service
   • Customer Satisfaction
   • Customer Feedback
   • Customer Issues
   • Sales Environment
   • Ancillary Products
   • Quality Service
   • Inventory Management
   • Telephone Calls
   • Customer Service
   • Plumbing

   Check all skills

   Responsibilities:

   • Manage accounts and create invoices via QuickBooks.
   • Receive incoming calls, make outbound calls, and help walk-ins to assist customers with HVAC and plumbing products.
   • Wait on in store customers, using POS.
   • Help service technicians with questions and troubleshooting of HVAC products and equipment.
   • Used prior experience to provide detail technical support and advice for HVAC repairs.
   • Prepare meals, and meticulous detail to cleanliness and smooth functionality for daily use.

   More counter sales representative duties

3. Make a budget

   Including a salary range in your counter sales representative job description is one of the best ways to attract top talent. A counter sales representative can vary based on:

   • Location. For example, counter sales representatives' average salary in indiana is 35% less than in delaware.
   • Seniority. Entry-level counter sales representatives 40% less than senior-level counter sales representatives.
   • Certifications. A counter sales representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a counter sales representative's salary.

   Average counter sales representative salary

   $16.12hourly

   $33,527 yearly

   ---

   Entry-level counter sales representative salary

   $26,000 yearly salary

   Updated December 22, 2025

   Average counter sales representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$41,062	$20
   2	Nevada	$39,857	$19
   3	Massachusetts	$39,293	$19
   4	Maryland	$37,176	$18
   5	North Dakota	$36,997	$18
   6	Washington	$36,963	$18
   7	Arizona	$36,947	$18
   8	Oregon	$36,456	$18
   9	Minnesota	$36,411	$18
   10	Colorado	$35,108	$17
   11	New York	$34,909	$17
   12	Virginia	$34,739	$17
   13	Texas	$34,370	$17
   14	Michigan	$32,822	$16
   15	North Carolina	$32,505	$16
   16	Florida	$31,634	$15
   17	Georgia	$31,307	$15
   18	Illinois	$31,177	$15
   19	Missouri	$30,703	$15
   20	Oklahoma	$30,641	$15

   Average counter sales representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Steel & Pipe Supply Co Inc	$37,090	$17.83
   2	IWC	$36,773	$17.68
   3	Bering Straits	$36,747	$17.67
   4	Roberts Oxygen Company	$36,178	$17.39
   5	Crescent Electric Supply	$36,147	$17.38
   6	Rush Enterprises	$35,778	$17.20	51
   7	American Welding & Gas	$35,729	$17.18	2
   8	Airgas	$35,626	$17.13	96
   9	SiteOne Landscape Supply	$35,428	$17.03	6
   10	Henry Schein	$35,372	$17.01	25
   11	Praxair	$35,327	$16.98
   12	Dunn&Co	$35,251	$16.95	1
   13	Horizon Solutions Co	$34,877	$16.77
   14	Lighting Service Inc.	$34,429	$16.55
   15	Kirby Risk	$34,369	$16.52	1
   16	Amazon	$34,335	$16.51	166
   17	Ferguson Enterprises	$34,222	$16.45	381
   18	Foundation Building Materials	$34,063	$16.38
   19	Logan Contractors Supply	$33,983	$16.34	1
   20	Recruit	$33,945	$16.32	2

4. Writing a counter sales representative job description

   A counter sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a counter sales representative job description:

   Counter sales representative job description example

   SiteOne associates are customer obsessed, always safe, continuously improving, and having fun! Whether you are experienced in the green industry, a professional looking for a career change, or a new graduate or veteran transitioning into the workforce, we are confident you will find opportunity and reward with SiteOne.
   
   SiteOne Landscape Supply is the largest and only national wholesale distributor of landscaping products in the United States and Canada. With over 700 branches across the U.S. and Canada, we offer a comprehensive selection of products including: irrigation supplies, fertilizer and control products, nursery goods, hardscapes, landscape lighting, drainage and erosion control products, tools, and other landscaping accessories and supplies.
   
   Our Counter Sales associates are knowledgeable, energetic and consistently deliver the best overall customer experience. To succeed in this role, you need to be passionate and customer obsessed while serving commercial and residential consumers in the green industry.
   What you'll do:
   Demonstrate exceptional customer service to all SiteOne customers Cultivate and manage strong relationships with customers Assist customers with their questions and needs, either in person, via the phone or through online ordering Pull and prepare inventory orders for customer pick up or delivery Proactively identify and capitalize on opportunities to grow sales with current and potential customers Assist with merchandising product and managing inventory. Store tasks include cycle counts, inventory, spot counts and end of the day process Maintain a safe working environment
   Skills We Are Seeking
   
   Landscape Irrigation, Golf Course Maintenance, or General Landscape experience is a plus Excellent customer service skills Ability to think quickly and make decisions Inventory management experience helpful Must be able to lift a minimum of 50 pounds Bilingual (English/Spanish) candidates are encouraged to apply! High school or secondary diploma or equivalent preferred
   Perks:
   Weekly Pay with Daily Pay available Medical, Dental and Vision plans Paid Time Off, Paid Holidays Competitive Compensation Quarterly Bonus Eligibility 401k with company match Company paid life insurance, Short Term Disability and Long-Term Disability Insurance Product Discounts Tuition Reimbursement Opportunity for Advancement
   
   THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.

   Copy this example

   

5. Post your job

   There are a few common ways to find counter sales representatives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your counter sales representative job on Zippia to find and attract quality counter sales representative candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit counter sales representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new counter sales representative

   Once you've found the counter sales representative candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new counter sales representative first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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