How to hire a demonstrator

How to hire a demonstrator, step by step

Here's a step-by-step demonstrator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a demonstrator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new demonstrator
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a demonstrator, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A demonstrator's background is also an important factor in determining whether they'll be a good fit for the position. For example, demonstrators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of demonstrator salaries for various roles:

   Type of Demonstrator	Description	Hourly rate
   Demonstrator		$11-14
   Brand Advocate	A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients... Show more	$11-20
   Brand Ambassador	A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales... Show more	$12-23

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Data Entry
   • Customer Satisfaction
   • Product Demonstrations
   • Sample Products
   • Trade Shows
   • Product Knowledge
   • Product Displays
   • Biochemistry
   • Food Products
   • Customer Service
   • Food Preparation
   • Retail Store
   • Sales
   • Vendor Products

   Check all skills

   Responsibilities:

   • Improve brand positioning for organization by hosting engaging demonstrations and increasing sales.
   • Maintain and report detail market analysis of daily operations of promotional results and sales evaluation.
   • Follow CROSSMARK's policies, procedures and position responsibilities.

   More demonstrator duties

3. Make a budget

   Including a salary range in the demonstrator job description is a good way to get more applicants. A demonstrator salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a demonstrator in West Virginia may be lower than in North Dakota, and an entry-level engineer typically earns less than a senior-level demonstrator. Additionally, a demonstrator with lots of experience in the field may command a higher salary as a result.

   Average demonstrator salary

   $13.09hourly

   $27,237 yearly

   ---

   Entry-level demonstrator salary

   $23,000 yearly salary

   Updated December 17, 2025

   Average demonstrator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$35,187	$17
   2	Texas	$28,507	$14
   3	Iowa	$28,099	$14
   4	Minnesota	$28,038	$13
   5	Ohio	$27,556	$13
   6	New Jersey	$27,435	$13
   7	Illinois	$26,266	$13
   8	Georgia	$20,634	$10

   Average demonstrator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	The Culinary Institute of America	$32,614	$15.68
   2	Hy-Vee	$29,809	$14.33	22
   3	The Ohio State University	$29,031	$13.96
   4	Heidelberg Usa, Inc.	$28,510	$13.71
   5	Aditi Consulting	$28,068	$13.49
   6	ManpowerGroup	$27,226	$13.09
   7	Macy's	$26,798	$12.88
   8	Bloomingdale's	$26,776	$12.87
   9	Thales	$26,458	$12.72

4. Writing a demonstrator job description

   A demonstrator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a demonstrator job description:

   Demonstrator job description example

   • Day-1 Medical, Dental, Vision Benefits for eligible colleagues
   • Competitive Pay
   • Paid Time Off
   • Flexible Holiday Time-Off & Flexible Scheduling
   • Fully Funded Education Benefits (100% tuition coverage including books and fees)
   • Instant access to earned wages with PayActiv
   • Enhanced benefits: pet, home & auto insurance & more
   • 401(k) plan options available
   • Bonus earning opportunities
   • Growth potential opportunities
   • Employee Discount at Bloomingdale's & Macy's Stores

   About:
   Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

   Job Overview:

   
   Bloomingdale's has a unique opportunity for an experienced culinary professional. We are currently seeking an Culinary Specialist who can facilitate cooking and product demonstrations. The Culinary Specialist will be involved with store promotions, recruiting outside chefs for special in-store demonstrations and managing special events.

   Essential Functions:

   • Become familiar with product information understanding features and benefits of your product and all products in the Home Store.
   • Commitment to building customer relationships and loyalty through personal interaction.
   • Conduct Cooking demonstrations.
   • Recruiting outside chefs for special events.

   Qualifications and Competencies:

   • High School Diploma or equivalent required.
   • 3-5 years related experience.
   • Enjoy meeting and interacting with customers; demonstrates an energetic and positive attitude.
   • Ability to work in a fast-paced environment, handle multiple priorities and learn new procedures.
   • A team player who possesses the ability to work in a learning environment.
   • Ability to communicate effectively with customers, peers and management.
   • OUTSTANDING customer service skills.

   STORES00
   FOODS00

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right demonstrator for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your demonstrator job on Zippia to find and recruit demonstrator candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit demonstrators, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new demonstrator

   Once you've found the demonstrator candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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