How to hire a director of marketing & development

How to hire a director of marketing & development, step by step

Here's a step-by-step director of marketing & development hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of marketing & development job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of marketing & development
• Step 8: Go through the hiring process checklist

What does a director of marketing & development do?

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1. Identify your hiring needs

   The director of marketing & development hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director of marketing & development's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of marketing & development from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of director of marketing & development salaries for various roles:

   Type of Director Of Marketing & Development	Description	Hourly rate
   Director Of Marketing & Development	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$28-77
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53
   Development Director	A development director is a professional who is responsible for securing funds and sponsors for non-profit organizations. Development directors must actively seek new business partners and develop relationships with volunteers and donors... Show more	$30-85

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Facebook
   • Market Research
   • Revenue Growth
   • ROI
   • Twitter
   • Press Releases
   • Revenue Generation
   • Event Planning
   • SEO
   • Strategic Plan
   • Business Development
   • R
   • Business Plan
   • Salesforce

   Check all skills

   Responsibilities:

   • Manage the rollout and maintenance for retail store POS system.
   • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
   • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
   • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
   • Create first Facebook social media marketing strategy for mall.
   • Structure reporting standards to host all commercial KPIs, providing decision support to group management.

   More director of marketing & development duties

3. Make a budget

   Including a salary range in the director of marketing & development job description is a good way to get more applicants. A director of marketing & development salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a director of marketing & development in Iowa may be lower than in New York, and an entry-level engineer typically earns less than a senior-level director of marketing & development. Additionally, a director of marketing & development with lots of experience in the field may command a higher salary as a result.

   Average director of marketing & development salary

   $98,174yearly

   $47.20 hourly rate

   ---

   Entry-level director of marketing & development salary

   $59,000 yearly salary

   Updated December 24, 2025

   Average director of marketing & development salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$122,069	$59
   2	Massachusetts	$119,749	$58
   3	California	$118,405	$57
   4	Connecticut	$116,588	$56
   5	New Jersey	$115,844	$56
   6	Pennsylvania	$112,416	$54
   7	Oregon	$102,092	$49
   8	Washington	$101,692	$49
   9	North Carolina	$94,147	$45
   10	Maryland	$91,672	$44
   11	Virginia	$88,926	$43
   12	Illinois	$88,632	$43
   13	Ohio	$87,812	$42
   14	Utah	$82,434	$40
   15	Minnesota	$82,148	$39
   16	Indiana	$80,122	$39
   17	Georgia	$78,980	$38
   18	Texas	$75,665	$36
   19	Tennessee	$75,529	$36
   20	Florida	$71,787	$35

   Average director of marketing & development salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Baker McKenzie	$212,429	$102.13
   2	Simon Property Group	$151,680	$72.92	19
   3	Gritman Medical Center	$150,532	$72.37	1
   4	Applied Materials	$150,324	$72.27	17
   5	Salesforce	$149,076	$71.67	83
   6	Tyco International	$129,253	$62.14
   7	UMiami Health System	$128,022	$61.55
   8	Vonage	$124,921	$60.06	2
   9	The Aerospace Corporation	$117,421	$56.45	1
   10	Warner Music Group	$108,252	$52.04	10
   11	Major League Soccer	$107,073	$51.48	5
   12	Marshall Dennehey Warner Coleman & Goggin	$99,681	$47.92
   13	Mcci Holdings LLC	$97,872	$47.05
   14	Higher Education Servicing Corporation	$97,872	$47.05
   15	Arrikto	$97,868	$47.05
   16	Shareablee	$97,857	$47.05
   17	Sempra LNG & Midstream	$96,183	$46.24
   18	Elite Tech Group of Companies	$95,392	$45.86	2
   19	Latitude 36	$94,569	$45.47
   20	NESsT	$92,926	$44.68

4. Writing a director of marketing & development job description

   A job description for a director of marketing & development role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a director of marketing & development job description:

   Director of marketing & development job description example

   PRIMARY PURPOSE:
   
   This position is responsible to assist in the creation, development, and implementation of the overall revenue generation strategies and strategic marketing direction of the shopping center and in order to meet corporate property business and marketing objectives.
   
   PRINCIPAL RESPONSIBILITIES:
   
   The successful candidate's responsibilities will include, but not be limited to:
   Under the direction of the DMBD, identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the sales goals of the property Strategic use of social media, influencer campaigns and other channels of digital communication.Review and understand Marketing budget, Marketing financials and various related reports Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications and targeted outreach plans Support administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting Assist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requests Frequently review and understand center sales and traffic tends and reports Assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results Responsible for managing the local production and use of on-mall collateral and materials. Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilities Assist in writing and creating retailer correspondence and communications. Work with DMBD to keep an up-to-date media contact list and build a network of media contacts Along with the DMBD, convey sales and market related information to the center's leasing representative. Provide necessary marketing information and assistance as necessary Assist DMBD with coordinating tenant and partner meetings
   
   MINIMUM QUALIFICATIONS:
   BA or BS degree with emphasis in marketing or business 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting Knowledge of retail management, marketing and advertising and working knowledge of the media industry Exceptional negotiating skills Event planning experience Well-developed oral and written skills Sound fiscal management and budgeting skills Excellent word processing, Excel, and Power Point skills Flexibility to work varied schedules including weekends and evenings Some overnight travel required
   #ZR1

   Copy this example

   

5. Post your job

   To find directors of marketing & development for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors of marketing & development they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors of marketing & development with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find director of marketing & development candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit directors of marketing & development, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of marketing & development

   Once you've decided on a perfect director of marketing & development candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new director of marketing & development. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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