6 Ways to Maintain an Active Talent Pool

By Jade Parker - Jan. 9, 2019
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Editor’s Note: This is a guest post by Jade Parker from Assignment Masters. Her opinions are her own. 

Many recruiters find themselves being reactive rather than proactive. They react because they do not have an active talent pool and they think they can change what happened but this is not so. Only those who take the proactive approach, which mainly involves acting before a situation becomes a crisis, manage to stay ahead in their respective industries.

A talent pool can be described as a small group of people in whom recruiters look for potential candidates who are suited for the employer’s current needs. Creating an effective talent pool ensures that there is a constant flow of the best candidates available in the job market. A talent pool needs to be dynamic for it to be effective. Here are six ways in which you can create and maintain an active talent pool for a long time.

1. Analyze talent through a process

Today, recruiters always have thousands of applicants who are ready and always willing to fill a vacancy in any particular organization at any specific time. But when you think about it, there is still a lack of collaboration between the right opportunity and the right candidate. And that is why having active talent pools in place is essential in creating and maintaining stability in business.

This process is unique for every organization, but the goal is the same for all organizations.

The goal is to create strategic plans for future demand and supply of talent. Talent forecasting involves more than a headcount analysis. Always assess your expertise through a well-designed process according to the size of your business and your industry. Having an efficient method in place will not only create an active talent pool, but it will also maintain it over a long period so long as it is followed religiously.

2. Your current activities should foster the efforts of your talent pool in the future

The foundation of building an active talent pool for recruitment is that the recruiting process happening now should strongly affect the future of your organization. Organizations should find out what necessary skills, educational background, and experience are needed. The HR department should not rely on or use old job descriptions since the business world is evolving at a rapid rate. And only those who are creative will survive and thrive in the future. Develop new job descriptions after discovering the organization’s current and future needs.

It is important for your talent pool to know your future needs, maybe five to ten years to come; not the requirements you had five or ten years ago when you created your job descriptions. By innovating and implementing new recruitment and hiring practices, you keep yourself ahead of your competitors.

3. Communicate with former applicants

Your recruiters should not dismiss previous candidates who showed a keen interest in being part of the company by applying and going through the entire interview process. Your recruiters should provide a desirable and memorable experience to the applicants who go through the interview process but might not get hired.

Communicating with these potential candidates and telling them why they did not get the chance to be a part of the organization is essential so that when a need for them arises again in the future, they will have a constructive view which will help improve their employability with the organization. Such candidates should be included in the talent pool because recruiters previously considered them and they have a potential of being a better fit in future.

For every job opening, an organization typically receives approximately two hundred and fifty resumes. Professional recruiters and hiring managers should take their time and consider those two hundred and forty-nine who were not successful to join the organization by searching for appropriate skills and suitability for other positions in the organization.

4. Look at your present candidates

Since it is critical to look at your former applicants so that you can potentially  fit them in the organization in the future, how important is it to analyze your current candidates?

When recruiters do talent forecasting, they are creating opportunities for future candidates. This active pool has shown interest in being a part of your organization. And they have dedicated their resources to enable the entire hiring process work.

Anyone who shows interest in being a part of an organization should be included as a prime member for your talent pool. This provides job seekers and existing employees searching for internal opportunities to grow their careers.

5. Building talent pools internally always works

Most of the time, interviewing and recruiting gets tougher, challenging and more expensive the higher the position is within the organization. Internal talent pools save a lot of resources which interviewing and recruiting can cost the company.

Research conducted by professional hirers reported that external hires had a sixty-one percent more likelihood of being fired from an organization compared to an internal candidate. Internal candidates understand and are part of the company culture hence having a lower risk of being fired. The most successful talent managers understand the importance of creating highly skilled talent pools internally.

Generating a talent pool inside the organization is an essential element of talent management. A consistent and reliable internal pool will help in developing desirable skill sets resulting in improved performances across all functions and levels and paves a way to an easier succession planning process.

Prepare your internal talent pools to ensure that you have trained and experienced employees prepared to take leadership roles in the future.

6. Do you have a platform? Build a community!

An organizations’ career page is a good platform to build a community for the organization’s future talent needs. Recruiters need to invite and communicate with current and retired employees, recruiters, job candidates, and human resources professionals. Recruiters can use social media platforms such as Facebook or LinkedIn or recruitment software for an internal network.

These people understand the culture, and they have invested a lot of time and money towards the success of your organization. Encourage them to share their information and communicate about their experience in the organization with those who are interested and have the potential of being employed by the organization in the future.

You should create an exclusive environment for the participating members to feel secure when they share information. Sending newsletters, blog posts, videos and webinars regularly will enable members to share their personal opinions on a wide range of topics and even come up with original quotes. Connect your community in social media too to keep them engaged.


You need to take a proactive approach towards building your talent pool rather than a reactive approach. By implementing the six methods outlined above, you shall create an active talent pool for the organization before it becomes a crisis. Be proactive! Think about the future employees of your organisation.

Jade is an expert in business management and consulting. After graduation, she has lived in New York City where she started her first business selling computer accessories and sporting equipment. She traveled extensively before moving to Los Angeles where she trained at Assignment Masters and currently works as a successful copywriter.


Jade Parker

Jade is an expert in business management and consulting. After graduation, she has lived in New York City where she started her first business selling computer accessories and sporting equipment. She traveled extensively before moving to Los Angeles where she trained at Assignment Masters and currently works as a successful copywriter.

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