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Health coach vs health promoter

The differences between health coaches and health promoters can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a health coach and a health promoter. Additionally, a health promoter has an average salary of $39,596, which is higher than the $38,671 average annual salary of a health coach.

The top three skills for a health coach include customer service, patients and optimal health. The most important skills for a health promoter are community resources, community outreach, and public health.

Health coach vs health promoter overview

Health CoachHealth Promoter
Yearly salary$38,671$39,596
Hourly rate$18.59$19.04
Growth rate12%12%
Number of jobs63,12953,016
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 67%
Average age4343
Years of experience44

What does a health coach do?

A Health Coach is an individual health educator who provides lifestyle and behavior guidance. They work with clients to help them feel their best through food and lifestyle changes.

What does a health promoter do?

A health promoter has a myriad of responsibilities. They may be expected to promote medical services, information on topics like maternal health and hygiene, or information on malnutrition, malaria, HIV/AIDS, or other common but worrisome diseases. In addition to that, they are also responsible for the research and implementation of appropriate interventions. They are tasked with rallying team members for health promotion campaigns.

Health coach vs health promoter salary

Health coaches and health promoters have different pay scales, as shown below.

Health CoachHealth Promoter
Average salary$38,671$39,596
Salary rangeBetween $26,000 And $55,000Between $27,000 And $56,000
Highest paying CityEureka, CA-
Highest paying stateAlaska-
Best paying companyMassachusetts General Hospital-
Best paying industryHealth Care-

Differences between health coach and health promoter education

There are a few differences between a health coach and a health promoter in terms of educational background:

Health CoachHealth Promoter
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 67%
Most common majorNursingPsychology
Most common collegeUniversity of Minnesota - Twin CitiesNorthwestern University

Health coach vs health promoter demographics

Here are the differences between health coaches' and health promoters' demographics:

Health CoachHealth Promoter
Average age4343
Gender ratioMale, 20.9% Female, 79.1%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 8.6% Unknown, 6.4% Hispanic or Latino, 17.2% Asian, 6.2% White, 60.4% American Indian and Alaska Native, 1.2%Black or African American, 12.9% Unknown, 6.4% Hispanic or Latino, 25.1% Asian, 5.3% White, 48.9% American Indian and Alaska Native, 1.4%
LGBT Percentage21%21%

Differences between health coach and health promoter duties and responsibilities

Health coach example responsibilities.

  • Participate in workshops and offer lectures on various health topics, aim toward prevention and management of cardiovascular disease and diabetes.
  • Motivate staff to participate in lunch time yoga and strength training exercises as well as cooking demos and office nutrition trivia.
  • Promote, educate and assist individuals in health management including diabetes management, nutrition, stress management and tobacco cessation.
  • Obtain CPR certification before the summer program begin.
  • Maintain and control all hippa-relate patient documentation via EMR.
  • Perform all job duties in compliance with HIPAA guidelines and company confidentiality policies.
  • Show more

Health promoter example responsibilities.

  • Engage with members' telephonically, using motivational interviewing techniques to assist members' in achieving their health goals.
  • Promote healthy lifestyle by educating patients about proper diet and physical activity.
  • Perform physical exams, provide primary diagnosis and administer treatment; offer medical recommendations, and refer patients to specialists.
  • Provide case management of enrollee participation to ensure completion of schedule mammograms and cervical testing.

Health coach vs health promoter skills

Common health coach skills
  • Customer Service, 15%
  • Patients, 13%
  • Optimal Health, 11%
  • Disease Management, 6%
  • Ongoing Support, 5%
  • Nutrition Education, 5%
Common health promoter skills
  • Community Resources, 16%
  • Community Outreach, 11%
  • Public Health, 11%
  • Chronic Disease, 8%
  • Patients, 8%
  • Diabetes, 7%

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