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The average salary for an Internet Sales Manager in the United States is $84,971 per year, translating to about $41 per hour. This figure can vary based on factors such as geographic location, years of experience, and industry specialization. For instance, those in technology and e-commerce often command higher salaries due to the competitive nature of these fields.
In states like California and New York, salaries can significantly exceed the national average, with top earners in metropolitan areas often making upwards of $100,000 annually. Conversely, regions with lower costs of living may offer salaries closer to the national average.
As the demand for online sales expertise continues to rise, opportunities abound for Internet Sales Managers to advance into senior marketing roles or specialized positions within their organizations. Continuous learning and adapting to new sales technologies can further enhance earning potential.
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The average internet sales manager salary in New Jersey, California, and New York are the highest in the U.S. The lowest average internet sales manager salary states are Florida, Oklahoma, and Missouri.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $105,660 | $50.80 |
| 2 | New York | $101,918 | $49.00 |
| 3 | New Jersey | $110,839 | $53.29 |
| 4 | Connecticut | $94,372 | $45.37 |
| 5 | Vermont | $96,683 | $46.48 |
| 6 | Delaware | $93,561 | $44.98 |
| 7 | Pennsylvania | $97,943 | $47.09 |
| 8 | Nevada | $96,481 | $46.39 |
| 9 | Maine | $100,755 | $48.44 |
| 10 | Oregon | $87,473 | $42.05 |
| 11 | Rhode Island | $89,837 | $43.19 |
| 12 | Massachusetts | $87,979 | $42.30 |
| 13 | Virginia | $89,887 | $43.21 |
| 14 | Michigan | $90,226 | $43.38 |
| 15 | New Hampshire | $92,497 | $44.47 |
| 16 | Washington | $88,076 | $42.34 |
| 17 | Maryland | $91,393 | $43.94 |
| 18 | Illinois | $79,897 | $38.41 |
| 19 | District of Columbia | $87,471 | $42.05 |
| 20 | West Virginia | $90,570 | $43.54 |
| 21 | Ohio | $85,974 | $41.33 |
| 22 | North Carolina | $78,674 | $37.82 |
| 23 | Alaska | $90,535 | $43.53 |
| 24 | Idaho | $76,687 | $36.87 |
| 25 | Tennessee | $74,434 | $35.79 |
| 26 | South Carolina | $83,504 | $40.15 |
| 27 | Minnesota | $80,269 | $38.59 |
| 28 | Texas | $70,645 | $33.96 |
| 29 | Wisconsin | $72,644 | $34.92 |
| 30 | Arizona | $69,245 | $33.29 |
| 31 | Utah | $67,944 | $32.67 |
| 32 | North Dakota | $70,189 | $33.74 |
| 33 | Hawaii | $82,877 | $39.84 |
| 34 | Indiana | $67,391 | $32.40 |
| 35 | Georgia | $68,602 | $32.98 |
| 36 | Montana | $71,752 | $34.50 |
| 37 | Wyoming | $72,132 | $34.68 |
| 38 | Nebraska | $72,313 | $34.77 |
| 39 | Florida | $61,336 | $29.49 |
| 40 | Iowa | $68,941 | $33.14 |
| 41 | New Mexico | $69,874 | $33.59 |
| 42 | Louisiana | $62,504 | $30.05 |
| 43 | Kentucky | $63,997 | $30.77 |
| 44 | Colorado | $55,832 | $26.84 |
| 45 | Mississippi | $64,162 | $30.85 |
| 46 | South Dakota | $65,325 | $31.41 |
| 47 | Arkansas | $56,524 | $27.18 |
| 48 | Alabama | $62,765 | $30.18 |
| 49 | Kansas | $56,622 | $27.22 |
| 50 | Oklahoma | $61,174 | $29.41 |
| 51 | Missouri | $59,357 | $28.54 |
The highest-paying cities for internet sales managers are Daly City, CA, Washington, NJ, and Carson City, NV.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Daly City, CA | $120,369 | $57.87 |
| 2 | Washington, NJ | $110,236 | $53.00 |
| 3 | Carson City, NV | $107,974 | $51.91 |
| 4 | Baltimore, MD | $92,118 | $44.29 |
| 5 | Edmonds, WA | $89,791 | $43.17 |
| 6 | Charleston, WV | $88,279 | $42.44 |
| 7 | Boston, MA | $87,826 | $42.22 |
| 8 | Washington, DC | $87,592 | $42.11 |
| 9 | Mansfield, OH | $87,464 | $42.05 |
| 10 | Greenville, NC | $84,097 | $40.43 |
| 11 | Columbia, SC | $84,006 | $40.39 |
| 12 | Chicago, IL | $80,719 | $38.81 |
| 13 | Austin, TX | $71,404 | $34.33 |
| 14 | Cheyenne, WY | $70,200 | $33.75 |
| 15 | Phoenix, AZ | $69,544 | $33.43 |
| 16 | Bismarck, ND | $68,652 | $33.01 |
| 17 | Des Moines, IA | $67,205 | $32.31 |
| 18 | Jackson, MS | $65,394 | $31.44 |
| 19 | Frankfort, KY | $65,266 | $31.38 |
| 20 | Baton Rouge, LA | $62,790 | $30.19 |
An internet sales manager's salary ranges from $46,000 a year at the 10th percentile to $156,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $156,000 | $13,000 | $75 |
| 75th Percentile | $117,000 | $9,750 | $56 |
| Average | $84,971 | $7,081 | $41 |
| 25th Percentile | $61,000 | $5,083 | $29 |
| 10th Percentile | $46,000 | $3,833 | $22 |
The highest paying types of internet sales managers are senior sales manager, technical sales manager, and general sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Manager/Sales | $108,492 | $9,041 | $52.16 | 181,400 |
| Sales Development Manager | $102,790 | $8,566 | $49.42 | 171,101 |
| National Accounts Sales Manager | $91,882 | $7,657 | $44.17 | 116,777 |
| Sales Account Manager | $58,630 | $4,886 | $28.19 | 163,697 |
| Business Development Sales Manager | $111,309 | $9,276 | $53.51 | 181,115 |
| Technical Sales Manager | $129,770 | $10,814 | $62.39 | 193,981 |
Top companies hiring internet sales managers now:
Internet sales manager salaries at Reynolds and Reynolds and Weichert are the highest-paying according to our most recent salary estimates. In addition, the average internet sales manager salary at companies like Hall | MileOne Autogroup and Pohanka Lexus are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Reynolds and Reynolds | $119,931 | $57.66 |
| 2 | Weichert | $99,171 | $47.68 |
| 3 | Hall | MileOne Autogroup | $92,901 | $44.66 |
| 4 | Pohanka Lexus | $83,458 | $40.12 |
| 5 | Oracle | $81,622 | $39.24 |
| 6 | Gerald Group | $77,818 | $37.41 |
| 7 | Gerry Lane | $75,140 | $36.13 |
| 8 | Pax8 | $75,122 | $36.12 |
| 9 | Stevens Creek Elementary Schl. | $75,122 | $36.12 |
| 10 | Temecula Valley Hospital | $72,988 | $35.09 |
| 11 | Gosch Auto Group | $67,115 | $32.27 |
| 12 | Penske Automotive Group | $59,909 | $28.80 |
| 13 | Stars and Stripes | $56,624 | $27.22 |
| 14 | Pohanka Automotive Group | $52,335 | $25.16 |
| 15 | Camelback Toyota | $51,345 | $24.69 |
| 16 | Lithia Motors | $34,138 | $16.41 |
The average internet sales manager salary has risen by $19,687 over the last ten years. In 2014, the average internet sales manager earned $65,284 annually, but today, they earn $84,971 a year. That works out to a 12% change in pay for internet sales managers over the last decade.
Compare internet sales manager salaries for cities or states with the national average over time.
Compare internet sales manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $85,000 | $40.85 | +4.3% |
| 2024 | $81,300 | $39.11 | +1.9% |
| 2023 | $79,800 | $38.36 | +2.5% |
| 2022 | $77,800 | $37.38 | +2.6% |
| 2021 | $75,800 | $36.43 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Blue Compass RV Cincinnati | RV Internet Sales Manager | Cincinnati, OH | 06/29/2025 | $120,000 |
| Blue Compass RV | RV Internet Sales Manager | Cincinnati, OH | 06/28/2025 | $120,000 |
| O'Brien Auto Team of Bloomington-Normal | Genesis Internet Sales Manager | Normal, IL | 06/27/2025 | $100,000 |
| Asbury Automotive | Internet Sales Manager Stevinson Toyota West | Lakewood, CO | 06/24/2025 | $100,000 |
| Jacobs Enterprises | Internet Sales Manager | New Port Richey, FL | 06/14/2025 | $84,000 |
| George Gee Automotive | Internet Automotive Sales Manager-Tonkin Hillsboro Chevrolet | Hillsboro, OR | 06/12/2025 | $48,000 |
| Gee Automotive Companies | Internet Automotive Sales Manager-Tonkin Hillsboro Chevrolet | Hillsboro, OR | 06/12/2025 | $48,000 |
| Bob Valenti Auto Group | Internet Sales Manager | Mystic, CT | 06/11/2025 | $40,000 |
| Mazda | Internet Sales Manager | Columbia, SC | 06/09/2025 | $60,000 |
| Marina Del Rey Toyota | Internet Sales Manager | Marina del Rey, CA | 06/09/2025 | $35,020 |
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