What does a manager, competitive intelligence do?
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
Manager, competitive intelligence responsibilities
Here are examples of responsibilities from real manager, competitive intelligence resumes:
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Manager, competitive intelligence skills and personality traits
We calculated that 10% of Managers, Competitive Intelligence are proficient in Market Research, Competitive Landscape, and Competitive Analysis. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Managers, Competitive Intelligence that have these skills listed on their resume here:
- Market Research, 10%
Contracted and managed proprietary market research studies with budgets ranging from $50,000 to $150,000.
- Competitive Landscape, 9%
Designed technology competitive landscapes / readouts for executive staff.
- Competitive Analysis, 6%
Provided edge and core router competitive analysis and market forecasts for investment prioritization.
- Project Management, 5%
Project management responsibilities included the advancement of an Intranet website project from beta to promotion and official rollout.
- Market Trends, 5%
Analyzed competitive deals weekly to alert senior management to developing market trends.
- Cloud, 5%
Developed detailed cloud products opportunity analysis, XaaS service matrix, value proposition, build/buy/partner analysis, and financial business case.
Most managers, competitive intelligence use their skills in "market research," "competitive landscape," and "competitive analysis" to do their jobs. You can find more detail on essential manager, competitive intelligence responsibilities here:
Analytical skills. One of the key soft skills for a manager, competitive intelligence to have is analytical skills. You can see how this relates to what managers, competitive intelligence do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a manager, competitive intelligence resume shows how managers, competitive intelligence use analytical skills: "support vertical leadership with strategic planning, marketing strategies and market analysis to align service offerings and resource allocation. "
Communication skills. Another soft skill that's essential for fulfilling manager, competitive intelligence duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a manager, competitive intelligence resume, here's how managers, competitive intelligence can utilize communication skills in their job responsibilities: "consulted with internal clients on data interpretation and communication of results. "
Creativity. managers, competitive intelligence are also known for creativity, which are critical to their duties. You can see how this skill relates to manager, competitive intelligence responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A manager, competitive intelligence resume example shows how creativity is used in the workplace: "defined and lead the creative direction for new product concepts focused on healthcare systems integration and medical device connectivity. "
Organizational skills. A big part of what managers, competitive intelligence do relies on "organizational skills." You can see how essential it is to manager, competitive intelligence responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical manager, competitive intelligence tasks: "established project management office (pmo) with defined processes and templates facilitated product planning implemented cross-organizational time tracking. "
See the full list of manager, competitive intelligence skills
The three companies that hire the most manager, competitive intelligences are:
Compare different managers, competitive intelligence
Manager, competitive intelligence vs. Senior director
Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.
While similarities exist, there are also some differences between managers, competitive intelligence and senior director. For instance, manager, competitive intelligence responsibilities require skills such as "market research," "competitive landscape," "competitive analysis," and "market trends." Whereas a senior director is skilled in "healthcare," "analytics," "patients," and "portfolio." This is part of what separates the two careers.
Senior directors tend to reach lower levels of education than managers, competitive intelligence. In fact, senior directors are 5.8% less likely to graduate with a Master's Degree and 3.8% more likely to have a Doctoral Degree.Manager, competitive intelligence vs. Partner
A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.
In addition to the difference in salary, there are some other key differences worth noting. For example, manager, competitive intelligence responsibilities are more likely to require skills like "competitive landscape," "competitive analysis," "market trends," and "cloud." Meanwhile, a partner has duties that require skills in areas such as "patients," "customer service," "healthcare," and "patient care." These differences highlight just how different the day-to-day in each role looks.
In general, partners achieve lower levels of education than managers, competitive intelligence. They're 15.8% less likely to obtain a Master's Degree while being 3.8% more likely to earn a Doctoral Degree.Manager, competitive intelligence vs. Business development manager
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
The required skills of the two careers differ considerably. For example, managers, competitive intelligence are more likely to have skills like "competitive landscape," "cloud," "competitive research," and "market intelligence." But a business development manager is more likely to have skills like "customer service," "healthcare," "business relationships," and "customer relationships."
Business development managers typically earn lower educational levels compared to managers, competitive intelligence. Specifically, they're 12.9% less likely to graduate with a Master's Degree, and 0.9% less likely to earn a Doctoral Degree.Manager, competitive intelligence vs. Sales and marketing manager
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Types of manager, competitive intelligence
Updated January 8, 2025
