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What is a marketing manager/project manager and how to become one
A marketing manager/project manager oversees the planning and execution of marketing campaigns and projects. They work in various industries to promote products, services, and brands to a company’s target audience. These professionals conduct market research, develop marketing strategies, manage budgets, collaborate with cross-functional teams, and measure the effectiveness of campaigns. They also supervise project timelines, set objectives and goals, and delegate tasks to team members.
What general advice would you give to a marketing manager/project manager?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Avg. Salary $78,368
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 61.86%
male 38.14%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
What are the pros and cons of being a marketing manager/project manager?
Pros
Opportunities for career growth and advancement
Ability to work in a variety of industries
Collaboration with diverse teams and individuals
Potential for high salary and bonuses
Flexibility in work schedule and location
Cons
High stress environment with tight deadlines
Pressure to meet sales targets and ROI expectations
Long hours, including evenings and weekends
Dealing with difficult clients or stakeholders
Budget constraints can limit creativity and effectiveness
Marketing manager/project manager career paths
Key steps to become a marketing manager/project manager
Explore marketing manager/project manager education requirements
Start to develop specific marketing manager/project manager skills
Skills Percentages Project Management 17.26% Digital Marketing 11.75% Marketing Campaigns 7.21% PowerPoint 4.72% Email Campaigns 3.07% Complete relevant marketing manager/project manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing manager/project managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing manager/project manager based on U.S. Bureau of Labor Statistics data and data from real marketing manager/project manager resumes.Research marketing manager/project manager duties and responsibilities
- Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
- Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
- Define and program manage nurture campaigns utilizing CRM database.
- Manage sensitive digital and print archives of value historic and current photography.
Prepare your marketing manager/project manager resume
When your background is strong enough, you can start writing your marketing manager/project manager resume.
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Apply for marketing manager/project manager jobs
Now it's time to start searching for a marketing manager/project manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing manager/project manager job
Are you a marketing manager/project manager?
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Average marketing manager/project manager salary
The average marketing manager/project manager salary in the United States is $78,368 per year or $38 per hour. Marketing manager/project manager salaries range between $56,000 and $109,000 per year.
What am I worth?
How do marketing manager/project managers rate their job?
Marketing manager/project manager reviews
I like to work with a team. Satisfaction of seeing the successful completion of a project
Strict deadlines, and stakeholders. Feeling undervalued or underappreciated.
I enjoy problem-solving and identifying a path to completing a complex project. I like to ensure that moving parts come together smoothly and communicating successes and celebrating with the team.
I like working with Clients and challenges.
I would rather work remote with little travel.
Marketing manager/project manager FAQs
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Updated January 8, 2025
