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Marketing manager/project manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Marketing manager/project manager example skills
Below we've compiled a list of the most critical marketing manager/project manager skills. We ranked the top skills for marketing manager/project managers based on the percentage of resumes they appeared on. For example, 17.3% of marketing manager/project manager resumes contained project management as a skill. Continue reading to find out what skills a marketing manager/project manager needs to be successful in the workplace.

15 marketing manager/project manager skills for your resume and career

1. Project Management

Here's how marketing manager/project managers use project management:
  • Facilitated cross-functional support regarding project management initiatives.
  • Serve as primary marketing contact during proposal preparation for all internal software development, processing operations and project management teams.

2. Digital Marketing

Here's how marketing manager/project managers use digital marketing:
  • Perform as consultant to marketing staff of operating unit associated with strategy plus planning activities for content and digital marketing projects.
  • Created an overwhelming digital marketing response after producing an outstanding promotional apparel piece to support a new product launch.

3. Marketing Campaigns

Here's how marketing manager/project managers use marketing campaigns:
  • Spearheaded direct marketing campaigns, driving traffic and membership through sales collateral and consumer education, and maintaining email marketing database.
  • Analyzed customer database metrics and identified profitable Marketing campaigns while supporting the execution of various Marketing projects and maintaining brand consistency.

4. PowerPoint

Here's how marketing manager/project managers use powerpoint:
  • Planned and managed communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Created marketing presentations, using PowerPoint, successfully promoting company developed systems applications for use within the retail stores.

5. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing manager/project managers use email campaigns:
  • Developed internal/external processes for email campaigns and product launch.
  • Produced external email campaigns using multiple software platforms.

6. Email Marketing

Here's how marketing manager/project managers use email marketing:
  • Help oversee the ongoing email campaign management process, offering support and guidance to the Email Marketing Coordinator where appropriate/necessary
  • Facilitated email marketing projects for publishing clients in an extremely fast paced and deadline driven environment.

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7. Project Scope

Here's how marketing manager/project managers use project scope:
  • Developed and established project scope and objective involving stakeholders to ensure all projects were delivered on-time and within scope.
  • Develop and execute project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing manager/project managers use crm:
  • Spearheaded a CRM database overhaul, re-organizing internal information architecture to more meaningfully curate lead/account information for both Marketing and Sales.
  • Collaborate on the implementation/utilization of client CRM systems as a basis for increased business process efficiency.

9. Integrated Marketing

Here's how marketing manager/project managers use integrated marketing:
  • Developed integrated marketing plans and flawlessly executed tactical processes with minimal risk and disruption to deliver best in class consumer experiences.
  • Develop and test new value propositions and messaging along with integrated marketing channels for performance optimization.

10. SEO

Here's how marketing manager/project managers use seo:
  • Managed SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Generated qualified leads from digital advertising campaigns (SEO, SEM and display) averaging 8% conversion rate.

11. Strong Project Management

Here's how marketing manager/project managers use strong project management:
  • Utilized strong project management skills in working with vendors in developing marketing campaigns and sales initiatives quarterly.

12. Status Reports

Here's how marketing manager/project managers use status reports:
  • Maintained ongoing communication with sales / marketing / engineer stakeholders and provided ongoing status reports.
  • Collaborated with Management to develop periodic status reports, ensuring alignment on project progress.

13. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing manager/project managers use graphic design:
  • Manage multiple projects by coordinating both internal and external company employees and external vendors, and agency representatives and graphic designers.
  • Worked closely with graphic design contractors to develop branding guidelines, conceptualize website design, and develop marketing collateral.

14. Channel Marketing

Here's how marketing manager/project managers use channel marketing:
  • Executed consultant-channel marketing initiatives including sell-sheets, direct mail, collateral, advertising, meeting and conference needs.
  • Lead projects to improve distribution channel marketing effectiveness for the Infinity Replacement Window brand.

15. Internal Clients

Here's how marketing manager/project managers use internal clients:
  • Collaborated with internal clients to create customer-facing marketing materials, brand advertising, and customer communications that supported worldwide sales.
  • Managed relationship with internal clients and business managers to create and execute creative brief and ensure timely delivery.
top-skills

What skills help Marketing Manager/Project Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing manager/project manager resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing manager/project managers need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing manager/project managers possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing manager/project managers?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing manager/project manager skills would you recommend for someone trying to advance their career?

Matthew LoprestiMatthew Lopresti LinkedIn profile

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a marketing manager/project manager stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about marketing manager/project manager

List of marketing manager/project manager skills to add to your resume

Marketing manager/project manager skills

The most important skills for a marketing manager/project manager resume and required skills for a marketing manager/project manager to have include:

  • Project Management
  • Digital Marketing
  • Marketing Campaigns
  • PowerPoint
  • Email Campaigns
  • Email Marketing
  • Project Scope
  • CRM
  • Integrated Marketing
  • SEO
  • Strong Project Management
  • Status Reports
  • Graphic Design
  • Channel Marketing
  • Internal Clients
  • Market Research
  • Facebook
  • ROI
  • Press Releases
  • B2B Marketing
  • Manage Timelines
  • R
  • External Agencies
  • Trade Shows
  • Twitter
  • Google Analytics
  • Brand Marketing
  • Web Content
  • External Vendors
  • Creative Development
  • Content Development
  • HTML
  • Business Development
  • Manage Project Schedules
  • Vendor Relationships
  • Linkedin
  • Product Development
  • Creative Briefs
  • Manage Cross
  • Event Planning
  • Content Marketing
  • Content Creation
  • Data Analysis
  • Google Adwords
  • QA
  • Search Engine Marketing
  • SEM
  • Copywriting
  • Website Development

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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