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Nielsen NeuroFocus history
Nielsen NeuroFocus company history timeline
Under the new ownership, Nielsen bought the remaining shares of the company in 2007.In the same year, Nielsen acquired Telephia, which measures mobile media, and Bilesim Medya, a Turkish advertising intelligence firm.
In the same year, the group hired David L. Calhoun, formerly of General Electric, as CEO. He renamed VNU as The Nielsen Company in 2007.
In 2008, the company acquired IAG Research which measures viewer engagement with TV commercials.
In 2008, the firm bought a minority interest in NeuroFocus, a Berkeley-based firm that was one of the most prominent players in the neuromarketing space.
In June 2010 Nielsen paired with McKinsey & Company to create the social media consulting company NM Incite.
In February 2012, Nielsen launched The Demand Institute in collaboration with The Conference Board.
On June 17, 2013 Nielsen announced that Onex Corp (TSX: OCX) had completed the acquisition of Nielsen Expositions for $950 million in cash consideration.
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Nielsen NeuroFocus competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Who's Calling | 1998 | $15.0M | 200 | - |
| Mediaocean | 2012 | $400.0M | 1,200 | - |
| Synapse Group | 1991 | $26.0M | 251 | 14 |
| Pearl Meyer | 1989 | $3.2M | 50 | - |
| The Bailey Group | - | $44,000 | 2 | 1 |
| BRIGHTLEAF | 2006 | $350,000 | 6 | 5 |
| Compete | 1986 | $10.0M | 20 | - |
| International Institute Of Business | 2003 | $7.0M | 24 | - |
| Exponent | 1967 | $513.3M | 900 | 245 |
| paradigm-shift | 1999 | $330,000 | 2 | 11 |
Nielsen NeuroFocus history FAQs
Zippia gives an in-depth look into the details of Nielsen NeuroFocus, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Nielsen NeuroFocus. The employee data is based on information from people who have self-reported their past or current employments at Nielsen NeuroFocus. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Nielsen NeuroFocus. The data presented on this page does not represent the view of Nielsen NeuroFocus and its employees or that of Zippia.
Nielsen NeuroFocus may also be known as or be related to NeuroFocus Inc, Nielsen NeuroFocus and Nielsen Neurofocus.