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For example, in 2003 Google spent $102 million to acquire Applied Semantics, the makers of AdSense, a service that signed up owners of Web sites to run various types of ads on their Web pages.
The company’s initial public offering (IPO) in 2004 raised $1.66 billion for the company and made Brin and Page instant billionaires.
In 2004 the company announced Google Print, a project with several major libraries around the world that would begin to make their holdings freely available on the Internet.
In 2006 Google again paid $102 million for another Web advertisement business, dMarc Broadcasting, and that same year it announced that it would pay $900 million over three and a half years for the right to sell ads on MySpace.com.
In 2008 Google reached a legal settlement in which the company agreed to pay the groups $125 million for past transgressions, though users could continue to read for free up to 20 percent of each work scanned by Google.
In 2009 Google removed the beta status of Gmail, increasing its appeal to business users.
The trio ran the company as a “triumvirate” until Page took on the CEO role in 2011, Schmidt became executive chairman, and Brin adopted the title of director of special projects.
In addition, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones.
More changes followed in 2019 as both Brin and Page left their posts as president and CEO, respectively.
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