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Promoter salary
Average promoter salary
$37,603
Understanding Promoter Salaries
The average salary for a Promoter in the United States is $37,603 per year, translating to about $18 an hour. This figure can vary based on several factors, including geographical location, industry, and individual experience. For instance, promoters in metropolitan areas may earn higher salaries due to increased demand and cost of living considerations.
Top-Paying States for Promoters
States like California, New York, and Texas typically offer the highest salaries for promoters. In California, the average annual salary can exceed $45,000, significantly above the national average. Meanwhile, entry-level positions may start lower but can increase rapidly with experience and successful track records.
Industries with High Earnings
Promoters can find lucrative opportunities in various sectors, particularly in entertainment, sports, and event management. For example, those working in large concert promotions or major sports events often see higher compensation due to the scale and visibility of the projects.
Growing Your Career
To maximize earning potential, consider gaining certifications in marketing or event management, and seek roles that offer career advancement opportunities. Networking in the industry can also lead to higher-paying positions and partnerships that enhance your career as a promoter.
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Where can a Promoter earn more?
Promoter salary estimates from across the web
Average promoter salary by state
The average promoter salary in New York, California, and Vermont are the highest in the U.S. The lowest average promoter salary states are Indiana, Alabama, and West Virginia.
- State view
- County view
Highest paying states for promoters
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Vermont | $49,415 | $23.76 |
| 2 | New York | $51,235 | $24.63 |
| 3 | Nevada | $44,487 | $21.39 |
| 4 | California | $50,333 | $24.20 |
| 5 | Maine | $45,855 | $22.05 |
| 6 | North Dakota | $46,319 | $22.27 |
| 7 | Delaware | $42,047 | $20.21 |
| 8 | Massachusetts | $44,914 | $21.59 |
| 9 | Arizona | $39,702 | $19.09 |
| 10 | Idaho | $42,558 | $20.46 |
| 11 | New Hampshire | $38,960 | $18.73 |
| 12 | Texas | $39,028 | $18.76 |
| 13 | Connecticut | $39,633 | $19.05 |
| 14 | Rhode Island | $39,267 | $18.88 |
| 15 | Maryland | $42,721 | $20.54 |
| 16 | New Mexico | $40,551 | $19.50 |
| 17 | Pennsylvania | $38,144 | $18.34 |
| 18 | Alaska | $43,358 | $20.85 |
| 19 | Ohio | $39,085 | $18.79 |
| 20 | Utah | $36,427 | $17.51 |
| 21 | New Jersey | $37,361 | $17.96 |
| 22 | Kentucky | $35,856 | $17.24 |
| 23 | Washington | $40,445 | $19.44 |
| 24 | South Dakota | $34,759 | $16.71 |
| 25 | Wisconsin | $36,068 | $17.34 |
| 26 | Minnesota | $36,424 | $17.51 |
| 27 | Colorado | $34,680 | $16.67 |
| 28 | Louisiana | $34,494 | $16.58 |
| 29 | Nebraska | $33,507 | $16.11 |
| 30 | Hawaii | $31,079 | $14.94 |
| 31 | Michigan | $33,612 | $16.16 |
| 32 | District of Columbia | $39,408 | $18.95 |
| 33 | Wyoming | $32,428 | $15.59 |
| 34 | Missouri | $35,924 | $17.27 |
| 35 | Oregon | $35,353 | $17.00 |
| 36 | Montana | $31,855 | $15.31 |
| 37 | Florida | $31,449 | $15.12 |
| 38 | Iowa | $33,405 | $16.06 |
| 39 | Tennessee | $32,287 | $15.52 |
| 40 | West Virginia | $30,333 | $14.58 |
| 41 | Virginia | $34,602 | $16.64 |
| 42 | South Carolina | $31,551 | $15.17 |
| 43 | Mississippi | $31,724 | $15.25 |
| 44 | Illinois | $33,006 | $15.87 |
| 45 | Indiana | $30,751 | $14.78 |
| 46 | Arkansas | $30,924 | $14.87 |
| 47 | Oklahoma | $32,473 | $15.61 |
| 48 | Alabama | $30,403 | $14.62 |
| 49 | North Carolina | $28,360 | $13.63 |
| 50 | Kansas | $27,623 | $13.28 |
| 51 | Georgia | $23,983 | $11.53 |
Highest paying cities for promoters
The highest-paying cities for promoters are San Francisco, CA, New York, NY, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $54,122 | $26.02 |
| 2 | New York, NY | $51,140 | $24.59 |
| 3 | Boston, MA | $44,946 | $21.61 |
| 4 | Las Vegas, NV | $44,016 | $21.16 |
| 5 | Eagle, ID | $43,049 | $20.70 |
| 6 | Vancouver, WA | $41,618 | $20.01 |
| 7 | Cleveland, OH | $40,930 | $19.68 |
| 8 | Albuquerque, NM | $40,714 | $19.57 |
| 9 | Fort Worth, TX | $40,196 | $19.32 |
| 10 | Philadelphia, PA | $38,453 | $18.49 |
| 11 | Saint Cloud, MN | $36,693 | $17.64 |
| 12 | Salt Lake City, UT | $36,388 | $17.49 |
| 13 | Madison, WI | $35,682 | $17.15 |
| 14 | Denver, CO | $34,717 | $16.69 |
| 15 | Roseville, MI | $33,917 | $16.31 |
| 16 | Lincoln, NE | $33,408 | $16.06 |
| 17 | Oklahoma City, OK | $32,627 | $15.69 |
| 18 | Columbia, SC | $31,795 | $15.29 |
| 19 | Bozeman, MT | $31,730 | $15.25 |
| 20 | Hollywood, FL | $30,622 | $14.72 |
Promoter salary details
A promoter's salary ranges from $25,000 a year at the 10th percentile to $55,000 at the 90th percentile.
What is a promoter's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $55,000 | $4,583 | $26 |
| 75th Percentile | $46,000 | $3,833 | $22 |
| Average | $37,603 | $3,134 | $18 |
| 25th Percentile | $30,000 | $2,500 | $14 |
| 10th Percentile | $25,000 | $2,083 | $12 |
Highest paying promoter jobs
The highest paying types of promoters are promotion specialist, bell ringer, and sales promoter.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Student Ambassador | $25,836 | $2,153 | $12.42 | 19,462 |
| Ambassador | $32,457 | $2,705 | $15.60 | 12,932 |
| Campus Representative | $36,832 | $3,069 | $17.71 | 2,000 |
| Event Representative | $39,675 | $3,306 | $19.07 | 53,539 |
| Brand Ambassador | $36,977 | $3,081 | $17.78 | 15,940 |
| Brand Advocate | $32,434 | $2,703 | $15.59 | 19,853 |
Top companies hiring promoters now:
Which companies pay promoters the most?
Promoter salaries at HP and Applied Materials are the highest-paying according to our most recent salary estimates. In addition, the average promoter salary at companies like Harvard University and Urban One are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | HP | $64,902 | $31.20 |
| 2 | Applied Materials | $58,909 | $28.32 |
| 3 | Harvard University | $57,848 | $27.81 |
| 4 | Urban One | $57,837 | $27.81 |
| 5 | Univision Communications | $56,797 | $27.31 |
| 6 | UMass Lowell | $53,228 | $25.59 |
| 7 | Andersen | $49,964 | $24.02 |
| 8 | Spanish Broadcasting System | $49,721 | $23.90 |
| 9 | iHeartMedia | $46,397 | $22.31 |
| 10 | Outside In | $45,743 | $21.99 |
| 11 | LAGARDERE | $45,227 | $21.74 |
| 12 | International Rescue Committee | $44,980 | $21.63 |
| 13 | Dice | $43,935 | $21.12 |
| 14 | Rush Street | $43,589 | $20.96 |
| 15 | Warner Music Group | $42,157 | $20.27 |
| 16 | GE Appliances | $42,076 | $20.23 |
| 17 | Monarch Casino & Resort | $41,756 | $20.07 |
| 18 | Allianz Life | $41,717 | $20.06 |
| 19 | Lennox International | $41,693 | $20.04 |
| 20 | University of Wisconsin System | $41,211 | $19.81 |
Wage gap by gender, race and education
Promoter salary by industry
The average promoter salary varies across industries:
- The average promoter salary in the finance industry is $43,125, the highest of any industry.
- The average promoter salary in the finance industry is $41,813.
- Promoters in the hospitality industry earn an average salary of $34,435, the lowest of any industry.
Highest paying industries for promoters
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $43,125 | $20.73 |
| 2 | Media | $41,813 | $20.10 |
| 3 | Manufacturing | $40,262 | $19.36 |
| 4 | Transportation | $38,839 | $18.67 |
| 5 | Automotive | $38,645 | $18.58 |
| 6 | Retail | $34,561 | $16.62 |
| 7 | Hospitality | $34,435 | $16.56 |
High paying promoter jobs
Promoter salary trends
The average promoter salary has risen by $10,101 over the last ten years. In 2014, the average promoter earned $27,502 annually, but today, they earn $37,603 a year. That works out to a 27% change in pay for promoters over the last decade.
Compare promoter salaries for cities or states with the national average over time.
Average promoter salary over time
Compare promoter salaries for individual cities or states with the national average.
Promoter salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $37,600 | $18.08 | +4.8% |
| 2024 | $35,800 | $17.20 | +6.4% |
| 2023 | $33,500 | $16.11 | +6.6% |
| 2022 | $31,300 | $15.05 | +5.4% |
| 2021 | $29,600 | $14.25 | +2.6% |
Recently added promoter salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| 2020Companies | Intel Promoter | New Orleans, LA | 06/30/2025 | $35,479 |
| Andersen Corporation/Renewal By Andersen | Retail and Event Marketing Promoter | Los Angeles, CA | 06/29/2025 | $39,653 |
| Seneca Resorts | Promotions Coordinator | Niagara Falls, NY | 06/26/2025 | $43,201 |
| Dreamstyle Remodeling | Brand Promoter | Denver, CO | 06/26/2025 | $52,175 |
| Dreamstyle Remodeling | Brand Promoter | Boise, ID | 06/26/2025 | $52,175 |
| Andersen Corporation/Renewal By Andersen | Retail and Event Marketing Promoter | Des Moines, IA | 06/26/2025 | $52,175 |
| Andersen Corporation/Renewal By Andersen | Retail and Event Marketing Promoter | Kenai, AK | 06/22/2025 | $52,175 |
| A Family of Brands | Home Services Promoter | Tampa, FL | 06/21/2025 | $41,740 |
| Terra Kai JUCE Organics | Promoter In Costco | Central Point, OR | 06/20/2025 | $41,740 |
| Great Day Improvements | Home Services Promoter | Portland, OR | 06/19/2025 | $41,740 |
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