How to hire a public service director

How to hire a public service director, step by step

Here's a step-by-step public service director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a public service director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new public service director
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the public service director you need to hire. Certain public service director roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A public service director's background is also an important factor in determining whether they'll be a good fit for the position. For example, public service directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents public service director salaries for various positions.

   Type of Public Service Director	Description	Hourly rate
   Public Service Director	Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and organizations.	$26-62
   Co-Owner	A co-owner is responsible for ensuring smooth business operations, searching for the best industrial opportunities to drive revenues and increase profitability. Some of the business co-owners' duties include planning activities for business promotions, monitoring current market trends, establishing a reliable workforce, developing product specifications, managing financial goals and cost estimates, strengthening marketing strategies, and keeping records of business papers and documents... Show more	$30-56
   Owner	Owners, in the most basic sense, own the business, company, or organization. They are responsible for building the business... Show more	$28-64

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Public Service Announcements
   • Press Releases
   • Public Affairs
   • Public Works
   • FCC
   • Community Organizations
   • Facility Management
   • Community Events
   • Radio Station
   • Community Services
   • DJ
   • On-Air Interviews
   • Local Non-Profit Organizations
   • State Agencies

   Check all skills

   Responsibilities:

   • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
   • Develop and implement staff share program within perioperative services, coordinate with site managers to maintain adequate staffing for each location.
   • Demonstrate ability to improve company processes, including the development and maintenance of a proposal library via SharePoint.

   More public service director duties

3. Make a budget

   Including a salary range in your public service director job description helps attract top candidates to the position. A public service director salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a public service director in South Dakota may be lower than in Nevada, and an entry-level public service director usually earns less than a senior-level public service director. Additionally, a public service director with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average public service director salary

   $86,483yearly

   $41.58 hourly rate

   ---

   Entry-level public service director salary

   $56,000 yearly salary

   Updated January 19, 2026

   Average public service director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	District of Columbia	$134,175	$65
   2	California	$110,010	$53
   3	Virginia	$97,651	$47
   4	New York	$96,672	$46
   5	Massachusetts	$93,768	$45
   6	Colorado	$84,799	$41
   7	Louisiana	$80,368	$39
   8	Minnesota	$80,095	$39
   9	West Virginia	$73,372	$35
   10	Alabama	$71,638	$34

   Average public service director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Citi	$138,402	$66.54
   2	Salesforce	$127,690	$61.39
   3	Icma-rc	$115,922	$55.73	14
   4	Ernst & Young	$106,464	$51.18
   5	Accenture	$101,034	$48.57	3
   6	Deloitte	$99,315	$47.75	15
   7	Minnesota Limited	$91,818	$44.14
   8	Americorps	$90,903	$43.70	9
   9	Georgetown University	$87,077	$41.86	2
   10	New York State Restaurant Association	$84,109	$40.44
   11	Kelly Services	$77,236	$37.13	71
   12	South Dakota Board Of Regents	$77,160	$37.10	2
   13	University of Virginia	$73,757	$35.46	1
   14	Iowa Department of Transportation	$73,558	$35.36
   15	State Of Illinois - Illinois Student Assistance Commission	$68,795	$33.07	9
   16	Maine	$65,804	$31.64	5

4. Writing a public service director job description

   A public service director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a public service director job description:

   Public service director job description example

   Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We have raised $100 million in Series E funding, bringing our valuation to $4.6 billion and our total raised amount to $378 million. We work with governments, public health institutions, employers, and national health initiatives around the world to provide the tools for preventive health and infectious disease management, including testing, vaccinations, and other services.
   
   Apply to join Color and do the most meaningful work of your career. If you are not sure that you're 100% qualified but are up for the challenge - we want you to apply!
   What we offer:
   💰 Competitive salary
   ✨ Comprehensive medical, dental, vision, life, and disability benefits. Including employer HSA contributions.
   📈 401k match
   📝 Monthly lunch, phone, and wifi stipend for remote employees
   🏝 Generous vacation policy, paid holidays, and company-wide recharge days
   💌 Monthly stipend to spend on your well being
   🍼 Equal paid parental leave for birthing and non-birthing parents
   🧬 Four complimentary clinical-grade genetic testing kits for you and your family
   
   Color is looking for a Client Services Director to lead our public sector programs client services team, and manage our government public health customers. In this role, you'll develop an understanding of the strategic needs of our government customers (e.g. State Departments of Public Health, State Departments of Health and Human services). You will shape their population health strategies, supporting their priorities for managing the health of their populations, and bringing the best of Color's products and services to them. Using a mix of strategic consulting, customer success and commercial orientation, you will enable the team to manage and grow these large, strategic clients.
   
   This role is accountable for overall client satisfaction, health of the relationship and organic growth within their portfolio of clients. This role serves as a proxy for the client with internal teams and a proxy for the team with the client to ensure that project outcomes deliver against goals and scope, while providing transparency and managing client expectations.
   
   This role will be a great fit for you if you are someone who is energized by engaging with customers, building strategic relationships that unlock account growth and delivering results. You are a doer, who is passionate about making a difference, comfortable with ambiguity, and are naturally collaborative.
   How You'll Contribute:Oversee and grow the Public health programs team which owns the relationships with all our government customers Own the goals, OKRs and revenue targets for our customer base, and own success and growth for each Manage account strategies, outlining a clear roadmap for both success and growth in terms of commercial and health outcomes, the customer's pivotal initiatives and their population goals Develop long-term strategic relationships with current and new partners, identifying their unique needs and how they can best be served by ColorEarn trust and increase client happiness through critical initiative execution, partnership support, strategic counseling, and high responsiveness Collaborate with our Marketing, Product, and Design teams to prioritize new product development, upsell new offerings, and build employee awareness marketing campaigns
   Our Ideal Candidate Will Be/Have:7-10 years of total experience in management consulting, government contractors, healthcare client services or similar Experience in B2B style partnerships, preferably at an organization where high-touch, long-term relationships were essential to the business' success Experience working with government customers Strong commercial orientation, with experience leading up-sell and/or consumption-based growth; Experience on new sales welcome but not required Knowledge and understanding of how to develop strong trust-based client relationships with government customers - balancing confidence, modesty, and tact at senior levels Excellent written and oral presentation skills with the ability to synthesize information and deliver strong story-telling Strong organization and team management, with an attention to detail and the ability to keep track of both the high level progress and the small details Comfort with ambiguity: you are comfortable working in a high growth, constantly changing environment, and have a proven track record of leading initiatives, hitting goals, and succeeding in a fast-paced environment Passionate about healthcare and technology: you're excited to play a role in building the future of healthcare. Previous healthcare industry experience in a high-growth or early stage start-up is a plus
   #LI-LE1
   #LI-CRE
   #LI-REMOTE
   
   Color is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.
   
   Mandatory Vaccination Policy Disclosure
   COVID-19 Vaccination Requirement: Color requires anyone working onsite or visiting Color's offices to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is timely requested and approved. Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with Color.

   Copy this example

   

5. Post your job

   To find public service directors for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any public service directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level public service directors with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your public service director job on Zippia to find and recruit public service director candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit public service directors, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new public service director

   Once you've decided on a perfect public service director candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new public service director. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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