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Retail advertising executive vs advertising account manager

The differences between retail advertising executives and advertising account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and an advertising account manager. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an advertising account manager are lead generation, sales presentations, and account management.

Retail advertising executive vs advertising account manager overview

Retail Advertising ExecutiveAdvertising Account Manager
Yearly salary$74,594$75,431
Hourly rate$35.86$36.26
Growth rate10%10%
Number of jobs125,322105,277
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 81%
Average age3939
Years of experience66

Retail advertising executive vs advertising account manager salary

Retail advertising executives and advertising account managers have different pay scales, as shown below.

Retail Advertising ExecutiveAdvertising Account Manager
Average salary$74,594$75,431
Salary rangeBetween $54,000 And $102,000Between $50,000 And $112,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Internet

Differences between retail advertising executive and advertising account manager education

There are a few differences between a retail advertising executive and an advertising account manager in terms of educational background:

Retail Advertising ExecutiveAdvertising Account Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Retail advertising executive vs advertising account manager demographics

Here are the differences between retail advertising executives' and advertising account managers' demographics:

Retail Advertising ExecutiveAdvertising Account Manager
Average age3939
Gender ratioMale, 46.5% Female, 53.5%Male, 42.5% Female, 57.5%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and advertising account manager duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Advertising account manager example responsibilities.

  • Manage company website and client Facebook accounts to optimize brand promotion.
  • Manage copywriting and spot production scheduling
  • Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
  • Support client's paid search and SEO efforts with data reporting and analysis.
  • Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
  • Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
  • Show more

Retail advertising executive vs advertising account manager skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common advertising account manager skills
  • Lead Generation, 10%
  • Sales Presentations, 9%
  • Account Management, 8%
  • PowerPoint, 7%
  • Campaign Performance, 7%
  • Digital Marketing, 7%

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