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Retail advertising executive vs advertising agency manager

The differences between retail advertising executives and advertising agency managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and an advertising agency manager. Additionally, an advertising agency manager has an average salary of $76,598, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an advertising agency manager are account management, ROI, and creative briefs.

Retail advertising executive vs advertising agency manager overview

Retail Advertising ExecutiveAdvertising Agency Manager
Yearly salary$74,594$76,598
Hourly rate$35.86$36.83
Growth rate10%10%
Number of jobs125,3226,330
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 83%
Average age3939
Years of experience66

Retail advertising executive vs advertising agency manager salary

Retail advertising executives and advertising agency managers have different pay scales, as shown below.

Retail Advertising ExecutiveAdvertising Agency Manager
Average salary$74,594$76,598
Salary rangeBetween $54,000 And $102,000Between $49,000 And $117,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail advertising executive and advertising agency manager education

There are a few differences between a retail advertising executive and an advertising agency manager in terms of educational background:

Retail Advertising ExecutiveAdvertising Agency Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Retail advertising executive vs advertising agency manager demographics

Here are the differences between retail advertising executives' and advertising agency managers' demographics:

Retail Advertising ExecutiveAdvertising Agency Manager
Average age3939
Gender ratioMale, 46.5% Female, 53.5%Male, 53.0% Female, 47.0%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and advertising agency manager duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Advertising agency manager example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.

Retail advertising executive vs advertising agency manager skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common advertising agency manager skills
  • Account Management, 52%
  • ROI, 24%
  • Creative Briefs, 11%
  • Client Projects, 7%
  • Promotional Materials, 6%

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