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Retail advertising executive vs advertising campaign manager

The differences between retail advertising executives and advertising campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and an advertising campaign manager. Additionally, a retail advertising executive has an average salary of $74,594, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an advertising campaign manager are account management, media sales, and campaign performance.

Retail advertising executive vs advertising campaign manager overview

Retail Advertising ExecutiveAdvertising Campaign Manager
Yearly salary$74,594$38,234
Hourly rate$35.86$18.38
Growth rate10%10%
Number of jobs125,3226,505
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 85%
Average age3939
Years of experience66

Retail advertising executive vs advertising campaign manager salary

Retail advertising executives and advertising campaign managers have different pay scales, as shown below.

Retail Advertising ExecutiveAdvertising Campaign Manager
Average salary$74,594$38,234
Salary rangeBetween $54,000 And $102,000Between $20,000 And $70,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail advertising executive and advertising campaign manager education

There are a few differences between a retail advertising executive and an advertising campaign manager in terms of educational background:

Retail Advertising ExecutiveAdvertising Campaign Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 85%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Retail advertising executive vs advertising campaign manager demographics

Here are the differences between retail advertising executives' and advertising campaign managers' demographics:

Retail Advertising ExecutiveAdvertising Campaign Manager
Average age3939
Gender ratioMale, 46.5% Female, 53.5%Male, 48.2% Female, 51.8%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and advertising campaign manager duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Advertising campaign manager example responsibilities.

  • Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
  • Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
  • Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
  • Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
  • Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
  • Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.
  • Show more

Retail advertising executive vs advertising campaign manager skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common advertising campaign manager skills
  • Account Management, 42%
  • Media Sales, 38%
  • Campaign Performance, 8%
  • Marketing Campaigns, 2%
  • ROI, 2%
  • HTML, 2%

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