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Retail advertising executive vs advertising director

The differences between retail advertising executives and advertising directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and an advertising director. Additionally, an advertising director has an average salary of $116,829, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an advertising director are digital marketing, b2b marketing, and SEO.

Retail advertising executive vs advertising director overview

Retail Advertising ExecutiveAdvertising Director
Yearly salary$74,594$116,829
Hourly rate$35.86$56.17
Growth rate10%10%
Number of jobs125,32216,270
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 80%
Average age3939
Years of experience66

Retail advertising executive vs advertising director salary

Retail advertising executives and advertising directors have different pay scales, as shown below.

Retail Advertising ExecutiveAdvertising Director
Average salary$74,594$116,829
Salary rangeBetween $54,000 And $102,000Between $71,000 And $191,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Netflix
Best paying industry-Media

Differences between retail advertising executive and advertising director education

There are a few differences between a retail advertising executive and an advertising director in terms of educational background:

Retail Advertising ExecutiveAdvertising Director
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Retail advertising executive vs advertising director demographics

Here are the differences between retail advertising executives' and advertising directors' demographics:

Retail Advertising ExecutiveAdvertising Director
Average age3939
Gender ratioMale, 46.5% Female, 53.5%Male, 52.7% Female, 47.3%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and advertising director duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Advertising director example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Maintain and update social media sites such as Facebook, Instagram, and Google.
  • Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
  • Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
  • Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
  • Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
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Retail advertising executive vs advertising director skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common advertising director skills
  • Digital Marketing, 28%
  • B2B Marketing, 13%
  • SEO, 3%
  • Account Executives, 3%
  • Graphic Design, 3%
  • Sales Reps, 2%

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Updated January 8, 2025

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