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Retail advertising executive vs advertising executive

The differences between retail advertising executives and advertising executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a retail advertising executive, becoming an advertising executive takes usually requires 2-4 years. Additionally, a retail advertising executive has an average salary of $74,594, which is higher than the $58,126 average annual salary of an advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an advertising executive are sales presentations, real estate, and cold calls.

Retail advertising executive vs advertising executive overview

Retail Advertising ExecutiveAdvertising Executive
Yearly salary$74,594$58,126
Hourly rate$35.86$27.95
Growth rate10%-8%
Number of jobs125,32269,840
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 74%
Average age3944
Years of experience64

Retail advertising executive vs advertising executive salary

Retail advertising executives and advertising executives have different pay scales, as shown below.

Retail Advertising ExecutiveAdvertising Executive
Average salary$74,594$58,126
Salary rangeBetween $54,000 And $102,000Between $42,000 And $80,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail advertising executive and advertising executive education

There are a few differences between a retail advertising executive and an advertising executive in terms of educational background:

Retail Advertising ExecutiveAdvertising Executive
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Retail advertising executive vs advertising executive demographics

Here are the differences between retail advertising executives' and advertising executives' demographics:

Retail Advertising ExecutiveAdvertising Executive
Average age3944
Gender ratioMale, 46.5% Female, 53.5%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.2% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and advertising executive duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Advertising executive example responsibilities.

  • Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
  • Proofread and input data from customer contracts and advertising artwork into system.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Proofread all Spanish-language materials and coordinate certification with translation agency.
  • Show more

Retail advertising executive vs advertising executive skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common advertising executive skills
  • Sales Presentations, 7%
  • Real Estate, 7%
  • Cold Calls, 6%
  • SEO, 5%
  • Search Engine, 4%
  • Business Development, 4%

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