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Retail advertising executive vs advertising manager

The differences between retail advertising executives and advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and an advertising manager. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.

Retail advertising executive vs advertising manager overview

Retail Advertising ExecutiveAdvertising Manager
Yearly salary$74,594$93,050
Hourly rate$35.86$44.74
Growth rate10%10%
Number of jobs125,32243,083
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Average age3939
Years of experience66

Retail advertising executive vs advertising manager salary

Retail advertising executives and advertising managers have different pay scales, as shown below.

Retail Advertising ExecutiveAdvertising Manager
Average salary$74,594$93,050
Salary rangeBetween $54,000 And $102,000Between $61,000 And $141,000
Highest paying City-Burlingame, CA
Highest paying state-Nevada
Best paying company-Apple
Best paying industry-Finance

Differences between retail advertising executive and advertising manager education

There are a few differences between a retail advertising executive and an advertising manager in terms of educational background:

Retail Advertising ExecutiveAdvertising Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Retail advertising executive vs advertising manager demographics

Here are the differences between retail advertising executives' and advertising managers' demographics:

Retail Advertising ExecutiveAdvertising Manager
Average age3939
Gender ratioMale, 46.5% Female, 53.5%Male, 43.4% Female, 56.6%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and advertising manager duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Advertising manager example responsibilities.

  • Design and manage CRM, email marketing and database systems for B2B and B2C environment.
  • Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Work with NYC base advertising and media agencies.
  • Build and maintain company work portfolio and Facebook page.
  • Test and expand marketing programs to include content seeding, and SEM.
  • Show more

Retail advertising executive vs advertising manager skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common advertising manager skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 10%
  • SEO, 8%
  • PPC, 8%
  • SEM, 8%
  • Facebook, 6%

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