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Retail advertising executive vs marketing & advertising manager

The differences between retail advertising executives and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and a marketing & advertising manager. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.

Retail advertising executive vs marketing & advertising manager overview

Retail Advertising ExecutiveMarketing & Advertising Manager
Yearly salary$74,594$89,519
Hourly rate$35.86$43.04
Growth rate10%10%
Number of jobs125,32285,446
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 74%
Average age3939
Years of experience66

Retail advertising executive vs marketing & advertising manager salary

Retail advertising executives and marketing & advertising managers have different pay scales, as shown below.

Retail Advertising ExecutiveMarketing & Advertising Manager
Average salary$74,594$89,519
Salary rangeBetween $54,000 And $102,000Between $60,000 And $131,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Real Estate

Differences between retail advertising executive and marketing & advertising manager education

There are a few differences between a retail advertising executive and a marketing & advertising manager in terms of educational background:

Retail Advertising ExecutiveMarketing & Advertising Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Retail advertising executive vs marketing & advertising manager demographics

Here are the differences between retail advertising executives' and marketing & advertising managers' demographics:

Retail Advertising ExecutiveMarketing & Advertising Manager
Average age3939
Gender ratioMale, 46.5% Female, 53.5%Male, 45.3% Female, 54.7%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and marketing & advertising manager duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Marketing & advertising manager example responsibilities.

  • Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
  • Gather Facebook statistics from gym s profile.
  • Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
  • Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.
  • Show more

Retail advertising executive vs marketing & advertising manager skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common marketing & advertising manager skills
  • Digital Marketing, 25%
  • Channel Marketing, 8%
  • Marketing Campaigns, 8%
  • CRM, 5%
  • Marketing Analytics, 5%
  • Market Research, 4%

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