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Retail advertising executive vs promotion manager

The differences between retail advertising executives and promotion managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail advertising executive and a promotion manager. Additionally, a promotion manager has an average salary of $76,152, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a retail advertising executive include product knowledge, customer satisfaction and customer relationships. The most important skills for a promotion manager are powerpoint, facebook, and press releases.

Retail advertising executive vs promotion manager overview

Retail Advertising ExecutivePromotion Manager
Yearly salary$74,594$76,152
Hourly rate$35.86$36.61
Growth rate10%10%
Number of jobs125,3228,515
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age3939
Years of experience66

Retail advertising executive vs promotion manager salary

Retail advertising executives and promotion managers have different pay scales, as shown below.

Retail Advertising ExecutivePromotion Manager
Average salary$74,594$76,152
Salary rangeBetween $54,000 And $102,000Between $49,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-eBay
Best paying industry-Pharmaceutical

Differences between retail advertising executive and promotion manager education

There are a few differences between a retail advertising executive and a promotion manager in terms of educational background:

Retail Advertising ExecutivePromotion Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Retail advertising executive vs promotion manager demographics

Here are the differences between retail advertising executives' and promotion managers' demographics:

Retail Advertising ExecutivePromotion Manager
Average age3939
Gender ratioMale, 46.5% Female, 53.5%Male, 45.5% Female, 54.5%
Race ratioBlack or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between retail advertising executive and promotion manager duties and responsibilities

Retail advertising executive example responsibilities.

  • Manage copywriting and spot production scheduling
  • Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
  • Balance branch and ATM nightly.
  • Assist customers in creating advertisements (including copywriting and market placement).

Promotion manager example responsibilities.

  • Manage social media and online PPC campaigns.
  • Manage ecommerce marketing for SEO, paid search, affiliate marketing and online advertising.
  • Lead new product launches, event marketing, sweepstakes, FSI's, demos and sampling.
  • Manage and allocate the divisions POS material to ensure that programs fulfill the needs of all local markets.
  • Manage social media presence using Facebook to improve organizational awareness and increase membership and participation.
  • Develop and manage marketing activity ROI reporting system, specifically to measure community outreach, public relations and employee effectiveness.
  • Show more

Retail advertising executive vs promotion manager skills

Common retail advertising executive skills
  • Product Knowledge, 41%
  • Customer Satisfaction, 17%
  • Customer Relationships, 16%
  • Business Development, 8%
  • Sales Management, 6%
  • Market Trends, 4%
Common promotion manager skills
  • PowerPoint, 9%
  • Facebook, 6%
  • Press Releases, 6%
  • ROI, 5%
  • Promotional Campaigns, 5%
  • Promotional Materials, 4%

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