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The average salary for a Manager of Online Communications is $69,242 annually, or about $33 per hour. Factors influencing this figure include experience level, geographical location, and the specific industry. For instance, entry-level positions typically start lower, while seasoned professionals command higher salaries due to their expertise.
In states where the demand for digital marketing and communication professionals is high, such as California and New York, salaries can exceed the national average. For example, cities like San Francisco and New York City offer some of the highest salaries in the field.
Individuals seeking to enhance their careers in online communications can pursue additional certifications or specialize in areas such as social media management or content strategy. These qualifications can lead to higher-paying positions and expanded job opportunities in various sectors.
For those interested in entering this dynamic field, numerous resources are available to aid in job placements and career growth.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level manager of online communications | $51,400 | $24.71 |
| Mid-level manager of online communications | $54,900 | $26.39 |
| Senior-level manager of online communications | $125,000 | $60.04 |
The highest-paying states for managers of online communications are Rhode Island, Ohio, and Pennsylvania. The lowest average manager of online communications salary states are Kansas, Mississippi, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $91,171 | $43.83 |
| 2 | Pennsylvania | $82,027 | $39.44 |
| 3 | Delaware | $75,216 | $36.16 |
| 4 | Washington | $77,240 | $37.13 |
| 5 | Virginia | $78,420 | $37.70 |
| 6 | North Carolina | $78,113 | $37.55 |
| 7 | California | $79,472 | $38.21 |
| 8 | Connecticut | $76,315 | $36.69 |
| 9 | Ohio | $85,486 | $41.10 |
| 10 | Wisconsin | $77,724 | $37.37 |
| 11 | Oregon | $71,945 | $34.59 |
| 12 | New York | $73,088 | $35.14 |
| 13 | Michigan | $73,598 | $35.38 |
| 14 | Massachusetts | $72,607 | $34.91 |
| 15 | Alaska | $71,689 | $34.47 |
| 16 | Idaho | $71,223 | $34.24 |
| 17 | District of Columbia | $73,475 | $35.32 |
| 18 | Illinois | $70,281 | $33.79 |
| 19 | North Dakota | $70,310 | $33.80 |
| 20 | Maryland | $73,001 | $35.10 |
| 21 | Utah | $66,226 | $31.84 |
| 22 | Texas | $68,069 | $32.73 |
| 23 | West Virginia | $71,941 | $34.59 |
| 24 | Minnesota | $68,959 | $33.15 |
| 25 | South Carolina | $70,992 | $34.13 |
| 26 | Nevada | $67,464 | $32.43 |
| 27 | Iowa | $67,869 | $32.63 |
| 28 | Vermont | $65,262 | $31.38 |
| 29 | New Hampshire | $66,878 | $32.15 |
| 30 | New Jersey | $66,680 | $32.06 |
| 31 | Colorado | $67,336 | $32.37 |
| 32 | Maine | $65,177 | $31.34 |
| 33 | Hawaii | $62,769 | $30.18 |
| 34 | Wyoming | $62,477 | $30.04 |
| 35 | Arkansas | $62,594 | $30.09 |
| 36 | Arizona | $63,977 | $30.76 |
| 37 | Montana | $61,517 | $29.58 |
| 38 | South Dakota | $61,865 | $29.74 |
| 39 | Tennessee | $61,104 | $29.38 |
| 40 | Missouri | $62,857 | $30.22 |
| 41 | Indiana | $61,128 | $29.39 |
| 42 | New Mexico | $62,494 | $30.05 |
| 43 | Kentucky | $59,889 | $28.79 |
| 44 | Georgia | $53,574 | $25.76 |
| 45 | Nebraska | $58,256 | $28.01 |
| 46 | Florida | $58,178 | $27.97 |
| 47 | Kansas | $57,924 | $27.85 |
| 48 | Mississippi | $57,835 | $27.81 |
| 49 | Oklahoma | $55,771 | $26.81 |
| 50 | Alabama | $52,694 | $25.33 |
| 51 | Louisiana | $51,549 | $24.78 |
The highest-paying cities for managers of online communications are Washington, DC, New York, NY, and North Andover, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington, DC | $73,542 | $35.36 |
| 2 | New York, NY | $73,121 | $35.15 |
| 3 | North Andover, MA | $72,193 | $34.71 |
| 4 | Dallas, TX | $69,176 | $33.26 |
| 5 | Boca Raton, FL | $57,039 | $27.42 |
A manager of online communications's salary ranges from $45,000 a year at the 10th percentile to $106,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $106,000 | $8,833 | $51 |
| 75th Percentile | $86,000 | $7,167 | $41 |
| Average | $69,242 | $5,770 | $33 |
| 25th Percentile | $55,000 | $4,583 | $26 |
| 10th Percentile | $45,000 | $3,750 | $22 |
The highest paying types of managers of online communications are head of marketing, senior manager of marketing, and product manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Online Marketing Manager | $96,212 | $8,018 | $46.26 | 111,303 |
| Social Media Manager | $70,287 | $5,857 | $33.79 | 105,475 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Category Manager | $102,035 | $8,503 | $49.06 | 108,424 |
| Planning Manager | $98,486 | $8,207 | $47.35 | 137,190 |
| Content Manager | $75,124 | $6,260 | $36.12 | 108,058 |
Top companies hiring managers of online communications now:
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Merrimack College | $84,050 | $40.41 |
| 2 | DIRECTV Puerto Rico | $76,882 | $36.96 |
| 3 | Deloitte Digital | $70,558 | $33.92 |
The average manager of online communications salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $99,546 | $47.86 |
| 2 | Media | $77,007 | $37.02 |
| 3 | Start-up | $76,557 | $36.81 |
| 4 | Technology | $70,870 | $34.07 |
| 5 | Non Profits | $63,158 | $30.36 |
The average manager of online communications salary has risen by $12,741 over the last ten years. In 2014, the average manager of online communications earned $56,501 annually, but today, they earn $69,242 a year. That works out to a 8% change in pay for managers of online communications over the last decade.
Compare manager of online communications salaries for cities or states with the national average over time.
Compare manager of online communications salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $69,200 | $33.29 | +3.7% |
| 2025 | $66,700 | $32.04 | +1.9% |
| 2024 | $65,400 | $31.44 | +1.5% |
| 2023 | $64,400 | $30.96 | +0.8% |
| 2022 | $63,900 | $30.72 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Hy-Vee | Aisles Online Manager | Rochester, NY | 05/27/2025 | $37,566 |
| Avalon Textiles LLC | Online Manager | Greenacres, FL | 03/14/2025 | $52,175 |
| Home Depot Management Company LLC | Online Manager Decision Analytics | Atlanta, GA | 03/05/2025 | $130,000 |
| Hy-Vee | Aisles Online Manager | Rochester, NY | 02/16/2025 | $37,566 |
| Hy-Vee Food Stores | Aisles Online Manager | Rochester, MN | 02/15/2025 | $37,566 |
| Hy-Vee | Aisles Online Manager | Spring Lake Park, MN | 02/04/2025 | $37,566 |
| Apple Inc. | Readiness Manager, Apple Store Online | Cupertino, CA | 01/23/2025 | $133,900 |
| Polsinelli | Subscriber Relations Manager-Polsinelli Online Solutions | Kansas City, MO | 01/17/2025 | $85,000 |
| Sainsbury's Bank Plc | Customer and Trading Manager-Online | Hampton, VA | 12/04/2024 | $41,101 |
| American Rivers, Inc. | Online Communications Manager | Washington, VA | 10/23/2024 | $55,000 |
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