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Senior marketing research analyst salary
Average senior marketing research analyst salary
$60,313
Average Senior Marketing Research Analyst Salary
The average salary for a Senior Marketing Research Analyst in the United States is $60,313 per year, translating to approximately $29 per hour. This figure varies significantly based on factors such as geographic location, company size, and individual experience. For instance, cities like San Francisco and New York often offer higher salaries due to increased demand and living costs.
Salary Variations by State
When considering a career in this field, it's essential to explore salary differences across states. For example, states like California and New York typically pay more than others. By examining these trends, job seekers can identify ideal locations for their career advancement.
Opportunities for Growth
As a Senior Marketing Research Analyst, opportunities for growth are abundant. This role frequently leads to senior management positions, especially in larger firms. Continuous learning through certifications and workshops can further enhance earning potential and career trajectory.
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Where can a Senior Marketing Research Analyst earn more?
Average senior marketing research analyst salary by state
The average senior marketing research analyst salary in New Jersey, Washington, and California are the highest in the U.S. The lowest average senior marketing research analyst salary states are Nebraska, Kansas, and North Dakota.
- State view
- County view
Highest paying states for senior marketing research analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $76,320 | $36.69 |
| 2 | Delaware | $74,105 | $35.63 |
| 3 | New Jersey | $86,784 | $41.72 |
| 4 | Oregon | $67,116 | $32.27 |
| 5 | Virginia | $66,835 | $32.13 |
| 6 | Minnesota | $61,966 | $29.79 |
| 7 | Colorado | $63,896 | $30.72 |
| 8 | Tennessee | $63,519 | $30.54 |
| 9 | Washington | $86,776 | $41.72 |
| 10 | District of Columbia | $80,460 | $38.68 |
| 11 | Illinois | $69,893 | $33.60 |
| 12 | Pennsylvania | $58,395 | $28.07 |
| 13 | South Dakota | $57,831 | $27.80 |
| 14 | Texas | $60,252 | $28.97 |
| 15 | New Hampshire | $58,266 | $28.01 |
| 16 | Idaho | $63,142 | $30.36 |
| 17 | Georgia | $60,670 | $29.17 |
| 18 | Connecticut | $59,602 | $28.65 |
| 19 | North Carolina | $57,328 | $27.56 |
| 20 | Montana | $61,299 | $29.47 |
| 21 | Maryland | $68,096 | $32.74 |
| 22 | Nevada | $58,827 | $28.28 |
| 23 | Maine | $55,769 | $26.81 |
| 24 | Wyoming | $53,416 | $25.68 |
| 25 | Michigan | $54,915 | $26.40 |
| 26 | New York | $65,164 | $31.33 |
| 27 | Massachusetts | $63,580 | $30.57 |
| 28 | Alaska | $63,501 | $30.53 |
| 29 | Arkansas | $54,769 | $26.33 |
| 30 | Rhode Island | $54,748 | $26.32 |
| 31 | Ohio | $52,182 | $25.09 |
| 32 | Hawaii | $48,357 | $23.25 |
| 33 | Utah | $54,154 | $26.04 |
| 34 | Wisconsin | $52,696 | $25.33 |
| 35 | Arizona | $51,345 | $24.69 |
| 36 | Oklahoma | $54,066 | $25.99 |
| 37 | Iowa | $52,928 | $25.45 |
| 38 | South Carolina | $52,801 | $25.39 |
| 39 | Nebraska | $47,602 | $22.89 |
| 40 | Kentucky | $50,773 | $24.41 |
| 41 | New Mexico | $48,835 | $23.48 |
| 42 | North Dakota | $47,136 | $22.66 |
| 43 | Indiana | $50,130 | $24.10 |
| 44 | Louisiana | $51,688 | $24.85 |
| 45 | West Virginia | $48,714 | $23.42 |
| 46 | Vermont | $40,584 | $19.51 |
| 47 | Missouri | $47,734 | $22.95 |
| 48 | Kansas | $47,354 | $22.77 |
| 49 | Florida | $44,307 | $21.30 |
| 50 | Alabama | $48,546 | $23.34 |
| 51 | Mississippi | $40,112 | $19.28 |
Highest paying cities for senior marketing research analysts
The highest-paying cities for senior marketing research analysts are Jersey City, NJ, San Francisco, CA, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Jersey City, NJ | $86,922 | $41.79 |
| 2 | San Francisco, CA | $84,282 | $40.52 |
| 3 | Washington, DC | $80,549 | $38.73 |
| 4 | Chicago, IL | $70,040 | $33.67 |
| 5 | Arlington, VA | $68,018 | $32.70 |
| 6 | Montgomery Village, MD | $67,900 | $32.64 |
| 7 | New York, NY | $65,320 | $31.40 |
| 8 | Denver, CO | $63,929 | $30.74 |
| 9 | Minnetonka, MN | $61,951 | $29.78 |
| 10 | Atlanta, GA | $60,920 | $29.29 |
| 11 | Norwalk, CT | $59,990 | $28.84 |
| 12 | Pittsburgh, PA | $57,138 | $27.47 |
| 13 | Columbus, OH | $51,895 | $24.95 |
| 14 | Fort Lauderdale, FL | $43,668 | $20.99 |
Senior marketing research analyst salary details
A senior marketing research analyst's salary ranges from $42,000 a year at the 10th percentile to $85,000 at the 90th percentile.
What is a senior marketing research analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $85,000 | $7,083 | $41 |
| 75th Percentile | $72,000 | $6,000 | $35 |
| Average | $60,313 | $5,026 | $29 |
| 25th Percentile | $50,000 | $4,167 | $24 |
| 10th Percentile | $42,000 | $3,500 | $20 |
Highest paying senior marketing research analyst jobs
The highest paying types of senior marketing research analysts are research leader, senior marketing analyst, and research manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Research Leader | $107,345 | $8,945 | $51.61 | 77,051 |
| Research Manager | $82,894 | $6,908 | $39.85 | 48,867 |
| Pricing Analyst | $64,168 | $5,347 | $30.85 | 73,462 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
Top companies hiring senior marketing research analysts now:
Which companies pay senior marketing research analysts the most?
Senior marketing research analyst salaries at HSBC Bank and Illinois Mutual are the highest-paying according to our most recent salary estimates. In addition, the average senior marketing research analyst salary at companies like Victoria's Secret and White Cap Construction Supply Inc are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | HSBC Bank | $94,773 | $45.56 |
| 2 | Illinois Mutual | $66,346 | $31.90 |
| 3 | Victoria's Secret | $65,512 | $31.50 |
| 4 | White Cap Construction Supply Inc | $61,492 | $29.56 |
| 5 | IntelliPro | $61,325 | $29.48 |
| 6 | UnitedHealth Group | $60,186 | $28.94 |
| 7 | China Mobile | $58,841 | $28.29 |
| 8 | Management Science Assoc | $57,544 | $27.67 |
| 9 | Blue Ocean | $57,513 | $27.65 |
| 10 | Medical Marketing Economics | $57,066 | $27.44 |
Wage gap by gender, race and education
Senior marketing research analyst salary trends
The average senior marketing research analyst salary has risen by $5,096 over the last ten years. In 2014, the average senior marketing research analyst earned $55,217 annually, but today, they earn $60,313 a year. That works out to a 5% change in pay for senior marketing research analysts over the last decade.
Compare senior marketing research analyst salaries for cities or states with the national average over time.
Average senior marketing research analyst salary over time
Compare senior marketing research analyst salaries for individual cities or states with the national average.
Senior marketing research analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $60,300 | $29.00 | +3.1% |
| 2025 | $58,500 | $28.11 | +1.1% |
| 2024 | $57,800 | $27.81 | -0.2% |
| 2023 | $57,900 | $27.86 | +1.1% |
| 2022 | $57,300 | $27.56 | +0.7% |
Recently added senior marketing research analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Prudential Financial | Pgim Investments-Senior Analyst, Marketing Research & Analysis | Newark, NJ | 03/28/2025 | $90,000 |
| PGIM | Pgim Investments-Senior Analyst, Marketing Research & Analysis | Newark, NJ | 03/04/2025 | $90,000 |
| Prudential | Pgim Investments-Senior Analyst, Marketing Research & Analysis | Newark, NJ | 03/03/2025 | $90,000 |
| Chime | Senior Researcher, Brand & Marketing Insights | San Francisco, CA | 10/23/2024 | $157,590 |
| Chime | Senior Researcher, Brand & Marketing Insights | San Francisco, CA | 09/26/2024 | $157,590 |
| Menlo Ventures Management, L.P | Senior Researcher, Brand & Marketing Insights | San Francisco, CA | 09/26/2024 | $157,590 |
| Distinguished LLC | Senior Marketing Research Analyst | Seattle, WA | 09/25/2024 | $80,000 |
| Distinguished LLC | Senior Marketing Research Analyst | Seattle, WA | 09/11/2024 | $80,000 |
| Distinguished Programs | Senior Marketing Research Analyst | New York, NY | 05/09/2024 | $80,000 |
| Automobile Club of Southern California | Senior Marketing Research Analyst-Hybrid | Costa Mesa, CA | 12/11/2023 | $79,500 |
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