Shopper vs consumer advocate

The differences between shoppers and consumer advocates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a consumer advocate has an average salary of $37,495, which is higher than the $36,631 average annual salary of a shopper.

The top three skills for a shopper include groceries, grocery store and customer orders. The most important skills for a consumer advocate are inbound calls, technical troubleshooting, and consumer issues.

Shopper vs consumer advocate overview

	Shopper	Consumer Advocate
Yearly salary	$36,631	$37,495
Hourly rate	$17.61	$18.03
Growth rate	6%	-4%
Number of jobs	420,518	153,177
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 34%	Bachelor's Degree, 60%
Average age	40	40
Years of experience	-	12

Shopper vs consumer advocate salary

Shoppers and consumer advocates have different pay scales, as shown below.

	Shopper	Consumer Advocate
Average salary	$36,631	$37,495
Salary range	Between $27,000 And $49,000	Between $31,000 And $45,000
Highest paying City	Washington, DC	-
Highest paying state	Vermont	-
Best paying company	Reckitt Benckiser	-
Best paying industry	Start-up	-

Differences between shopper and consumer advocate education

There are a few differences between a shopper and a consumer advocate in terms of educational background:

	Shopper	Consumer Advocate
Most common degree	Bachelor's Degree, 34%	Bachelor's Degree, 60%
Most common major	Business	Business
Most common college	University of Pennsylvania	-

Shopper vs consumer advocate demographics

Here are the differences between shoppers' and consumer advocates' demographics:

	Shopper	Consumer Advocate
Average age	40	40
Gender ratio	Male, 38.7% Female, 61.3%	Male, 36.8% Female, 63.2%
Race ratio	Black or African American, 10.6% Unknown, 5.2% Hispanic or Latino, 16.0% Asian, 5.8% White, 61.9% American Indian and Alaska Native, 0.5%	Black or African American, 12.2% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.1% White, 56.9% American Indian and Alaska Native, 0.7%
LGBT Percentage	8%	7%

Differences between shopper and consumer advocate duties and responsibilities

Shopper example responsibilities.

Light landscaping - planting flowers, mulch flower beds, weeding, mowing.
Key notes on quarterly reviews show exemplary marks for punctuality, customer service, and job quality.
Stack cases of merchandise on to pallets.
Select the highest quality produce and perishables.
Train in use of the RF scanner system.
Expedite signs for departments and handle pricing issues with management.

Consumer advocate example responsibilities.

Join online marketplace specializing in local deals to manage customer engagements while providing industry-best service.
Assist with beta testing on new CRM tools within Salesforce and customize consumer management interfaces.
Used Salesforce as an inter-departmental communications and troubleshooting tool.
Register new patients into the specialty pharmacy database by gathering patient/physician demographics, insurance, medication, and ICD-9 diagnosis information.
Create and deliver PowerPoint presentations for dietetic organizations and state dietetic conventions.
Follow HIPPA guidelines and regulations in assisting members with understanding their benefit and claims information.

Shopper vs consumer advocate skills

Common shopper skills

Groceries, 36%
Grocery Store, 25%
Customer Orders, 25%
Customer Service, 3%
Instacart, 2%
RF, 2%

Common consumer advocate skills

Inbound Calls, 13%
Technical Troubleshooting, 12%
Consumer Issues, 9%
Strong Work Ethic, 6%
Product Knowledge, 6%
Customer Inquiries, 6%

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Sales Industry
Shopper
Shopper vs Consumer Advocate

Updated January 8, 2025

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