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The differences between shoppers and trade marketing managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $36,631 average annual salary of a shopper.
The top three skills for a shopper include groceries, grocery store and customer orders. The most important skills for a trade marketing manager are ROI, POS, and brand marketing.
| Shopper | Trade Marketing Manager | |
| Yearly salary | $36,631 | $100,451 |
| Hourly rate | $17.61 | $48.29 |
| Growth rate | 6% | 10% |
| Number of jobs | 420,518 | 109,749 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 34% | Bachelor's Degree, 75% |
| Average age | 40 | 39 |
| Years of experience | - | 10 |
A shopper is responsible for assisting customers in purchasing goods and services, advising them of the best products according to their needs and budget limitations. Shoppers should have excellent knowledge of the current industry trends to be an effective consultant of their clients, processing orders and payments, and set delivery schedules. They also handle product replacements or refunds as needed, coordinating with sellers for complaints made by the client. A shopper must be highly communicative and organizational, understanding client requirements, and developing selling techniques.
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
Shoppers and trade marketing managers have different pay scales, as shown below.
| Shopper | Trade Marketing Manager | |
| Average salary | $36,631 | $100,451 |
| Salary range | Between $27,000 And $49,000 | Between $72,000 And $139,000 |
| Highest paying City | Washington, DC | Austin, TX |
| Highest paying state | Vermont | Texas |
| Best paying company | Reckitt Benckiser | Bunge |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a shopper and a trade marketing manager in terms of educational background:
| Shopper | Trade Marketing Manager | |
| Most common degree | Bachelor's Degree, 34% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between shoppers' and trade marketing managers' demographics:
| Shopper | Trade Marketing Manager | |
| Average age | 40 | 39 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 60.2% Female, 39.8% |
| Race ratio | Black or African American, 10.6% Unknown, 5.2% Hispanic or Latino, 16.0% Asian, 5.8% White, 61.9% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 8% | 10% |