What is Community Relations?
Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.
How is Community Relations used?
Zippia reviewed thousands of resumes to understand how community relations is used in different jobs. Explore the list of common job responsibilities related to community relations below:
- Created and directed revenue generating sales initiatives for Community Relations & Fan Development Departments that generate group and individual ticket sales.
- Managed community relations functions, networking and partnering with community leaders and organizations to fulfill a need in the senior community.
- Created and managed professional relationships with community-based organizations and other NY Islanders partners to implement NY Islanders Community Relations programs.
- Developed and executed territory plan for identification and cultivation of referral sources, staffing clients, and community relations activities.
- Developed key community relationships while serving as Project Officer for CEO initiatives and key representatives for various community service boards.
- Identified cause-related marketing and sales opportunities by which community relations programming could be used as a revenue generating tool.
Are Community Relations skills in demand?
Yes, community relations skills are in demand today. Currently, 4,886 job openings list community relations skills as a requirement. The job descriptions that most frequently include community relations skills are community relations director, community relations representative, and marketing & community relations director.
How hard is it to learn Community Relations?
Based on the average complexity level of the jobs that use community relations the most: community relations director, community relations representative, and marketing & community relations director. The complexity level of these jobs is challenging.
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What jobs can you get with Community Relations skills?
You can get a job as a community relations director, community relations representative, and marketing & community relations director with community relations skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with community relations skills.
Community Relations Director
Job description:
A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.
- Community Relations
- Community Events
- Memory Care
- Press Releases
- Business Development
- Sales Process
Community Relations Representative
Job description:
Community Relations Representatives are ambassadors for an organization. Their purpose is to spread awareness of an organization's vision throughout community groups. Their work scope includes nurturing relationships with stakeholders for fundraising efforts, organizing community outreach programs, and coordinating for volunteers. Other duties include hosting activities, delivering speeches driving fundraising initiatives, and attending meetings. This job requires good interpersonal skills to negotiate across a broad demographic. They must have good analytical skills, such as using cost-benefit analysis in budgeting for a program. They also manage the company image and mission through social media management.
- Community Relations
- Patients
- Community Organizations
- Communicate Issues
- Medicaid
- Community Outreach
Marketing & Community Relations Director
- Community Relations
- Press Releases
- Community Outreach
- Promotional Campaigns
- Market Research
- Event Planning
Public Service Representative
- Customer Service
- Press Releases
- Drivers License
- Public Affairs
- Community Relations
- Government Agencies
Public Relations And Communications Director
Job description:
The public relations and communication director is an executive professional who is responsible for directing the public relations department within an organization as well as managing a staff of PR and communication managers. This director must work with media outlets to publish company information while ensuring the consistency of their communication strategy. The director is required to increase online supporters by building and sustaining online communities and managing the social media community. This director must also collaborate with the marketing department to develop plans related to advertising, marketing, and promotion.
- Press Releases
- Crisis Communications
- External Communications
- Community Relations
- Strategic Communications
- Communications Plan
Chief Communications Officer
Job description:
A chief communications officer oversees internal relations and researches public employees. Most of the chief communications officers spend a massive amount of time interacting with the chief marketing officers of their organization. They are responsible for management issues and may offer risk management in industries that are prone to hazard, risk, and product failure. They provide wise counsel to the senior team whenever major decisions are debated. They act in many ways as representatives of many publics who are not in the room when these decisions are made. These officers also help the organization translate strategy to action.
- Crisis Communications
- External Communications
- CCO
- Press Releases
- Community Relations
- Strategic Communications Plan
Public Affairs Manager
Job description:
Psychology associates are entry-level professionals who assist psychologists with assessing, diagnosing, and treating individuals with mental, emotional, and behavioral disorders. These associates are required to provide psychological services for children and adults who are under the supervision of a licensed psychologist. They must conduct assessments on individuals to identify psychological, emotional, and behavioral issues after they are discharged from hospitals. Psychology associates must also design and facilitate individual and group therapy programs specifically for adolescents who are involved in substance abuse.
- External Stakeholders
- Press Releases
- Government Relations
- Strategic Communications
- Community Relations
- Community Outreach
How much can you earn with Community Relations skills?
You can earn up to $96,788 a year with community relations skills if you become a community relations director, the highest-paying job that requires community relations skills. Community relations representatives can earn the second-highest salary among jobs that use Python, $42,421 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Community Relations Director | $96,788 | $47 |
| Community Relations Representative | $42,421 | $20 |
| Marketing & Community Relations Director | $147,137 | $71 |
| Public Service Representative | $31,799 | $15 |
| Public Relations And Communications Director | $123,145 | $59 |
Companies using Community Relations in 2025
The top companies that look for employees with community relations skills are Burlington, Global Medical Solutions, and Charter Schools USA. In the millions of job postings we reviewed, these companies mention community relations skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Burlington | 58% | 5,241 |
| 2 | Global Medical Solutions | 10% | 690 |
| 3 | Charter Schools USA | 8% | 27 |
| 4 | American Medical Response | 5% | 0 |
| 5 | The Salvation Army | 3% | 4,017 |
7 courses for Community Relations skills
1. Public Relations: Media Crisis Communication
Do you want to know the main principles of crisis communication? Are you looking to devise your own media crisis communication method?If so, this course is perfect for you. You will learn exactly how to manage crisis communication in an effective manner, keeping everyone informed and preventing the spread of confidential information and false information. Uncertainty is commonplace within all industries, especially in this ever-changing world. No matter what type of business you manage, you need to be immune to all forms of crisis. As well as a divisive strategy that will resolve the crisis in due course, you also need to have a good crisis communication plan. You will learn some basic principles of general communication too, arming you with the ability to receive criticism in a positive way and deliver messages that are clear, informative and useful to all that are listening. Whilst crisis communication is the main topic of the course, you will also learn some general crisis concepts too. The introductory lectures will advise you on what a crisis looks like, the different types you may encounter, and how you can plan to resolve them quickly and efficiently. Such plans also require a bespoke skillset, so this course will run you through the traits that every leader should have when it comes to crisis management. This course's content is tailored for business leaders, but it can be used by anyone looking to improve their leadership skills in general. Being a good leader means embracing uncertainty, whilst also having an effective plan to tackle uncertainty in all its forms. Whether you're looking to create a crisis communication strategy, understand why crisis communication is important, or are hoping to boost your communication skills as a leader, this course has something for everyone. Testimonial"Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help - I really appreciate it." - Dame Tanni Grey-Thompson, The UK's most successful Paralympic athlete...
2. Public Relations: Media Crisis Communications
Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy-to-understand the message. And you get the exact quotes you want in the final stories. You didn't pick or plan the Public Relations crisis, but you are ready to communicate effectively. Your reputation doesn't just remain intact; your reputation has improved! You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages, and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal, and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization. What will students achieve or be able to do after taking this Public Relations course?*Be able to Manage Crisis Communications*Know how to appear Confident on the Camera*Prepare Messages*Speak in Sound Bites*Handle tough questionsWhat do Udemy students say about this Public Relations course?5 Stars! Covered all the essential elements necessary to handle crisis communications with brevity and clarity. I especially liked the Bonus materials and of course, the video. Referring to one major case study to get the points across is very effective. The only reason I did not give this a 5-star rating is because I believe this course will be more helpful if there were video transcripts or if each video lesson can be downloaded and saved for later reference or review. Thank you. Helga Melgar5 Stars! This course is an excellent introduction to how crisis communications works and TJ gives tips on how a company can best preserve its image and reputation should it go through a crisis. I would recommend this course to others. Margaret Lovell5 Stars! I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win! Janet Vasil5 Stars! The instructor gave very clear and practical advice. He made me come to love Crisis Communications even more! Abi-Gail Johnson5 Stars! Someone once said advice is only as good as the amount you pay for it. this course disproves this. This clear unambiguous advice given is priceless. The BP breakdown was excellent, in short, if you're in a position where you need to understand crisis management, this is the course to start with. The bonus materials are really good as well. Alan MillerThere is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee. This course also helps students learn about the following topics: Delivering bad news to customers and the media, big picture thinking - thinking like a CEO, and how to be seen in the media as a purpose-driven leader and a vigilant leader. Enroll in this public relations course today!...
3. Interpersonal Skills- communicate better & build relations
Interpersonal Skills is the recipe for mastering human interactions. Course language is EnglishThis is a must attend course for all individuals who wish to connect, influence and inspire others. At the same time, it will give you an effective outlook to resolve conflicts and engage better. DO NOT miss this course. The content is phenomenal and could ensure lifelong success in human interactions. The course provides strategies to:-Understand different personalities-Influence and manage people-Understand and resolve disputes-Negotiate betterHealth care related examples are used to provide clarity of concepts, however, the techniques are applicable to all professionals of different industries. The learning also has strong application in personal life scenariosDo listen carefully when the examples are discussed. An ideal learner of the course should try to associate the learning with his/her own life and professionContent includes 8 video lessons & 8 Quiz assessments to reinstate the learning. Here is the chapter wise flow of the course: 1. Interpersonal Skills- Relevance and importance2. Interpersonal Skills - The underlying Rule3. Interpersonal Skills - The four Personality Types4. Interpersonal Skills - The Strengths of Each Personality5. Interpersonal Skills - Weaknesses of each personality type6. Interpersonal Skills - Needs, Likes and Conflicts of personalities7. Interpersonal Skills - Becoming a personality reader8. Interpersonal Skills - Influence and work with different personalitiesOn completion of the course the learner will be able to answer questions like: Why people react differently to different situationsWhat motivates people(depending upon their personalities)How to connect and influence peopleHow to get work done thorough people by creating a win-win scenario...
4. Public Relations: Crisis Communications Oil and Gas Industry
Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward! This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis. The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes. TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis. If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. No comment will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you want your life back! You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course. A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you. There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee. Here is what Udemy students say about this course: Educative, and I wish all engineers take this course Obeng Yeboah Paul''This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.'' Gary PotgieterThis Public Relations course is ideal for anyone searching for more info on the following: public relations - pr - public relation - press release - communications - public relations course - public relations strategy - public relations: media crisis communications - press release writing - media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management - media training - reputation management - nonverbal communication...
5. How to Make a Public Relations Communications Plan
The framework taught in this course has been used by public relations practitioners for decades to avoid costly miscommunications and achieve desirable results during campaigns, projects, and ongoing general communications. Put it to use for your business or project right now by using our free worksheets, templates, and examples included with this course. This course is growing and getting better all the time. Buy it once and benefit from having lifetime access to all of the resources and templates that are added year over year. Updated: We heard your feedback! We have created two new extensive lessons to walk you step-by-step through the hardest parts of communications planning that we have used in real large-scale communications plans: audience analysis and psychographics and a process to generate objectives and strategies Why do I need a communications plan?Word travels fast and mistakes are not easily forgiven. Failing to communicate your message or brand effectively and consistently can have huge costs, including destroyed reputations and loss of customers. So while you may already have a business plan and a marketing plan, have you developed your communications plan? Is your organization equipped to deliver messaging in a consistent way, aligning with your brand?In this era of social media and politically charged topics, it's more important than ever to come up with a thoughtful communications plan to ensure things go smoothly and messages are communicated effectively. This course introduces you to communications planning through a simple four part framework that will help you put together a plan that works for you and/or your team. You will learn how to: Do relevant research and communicate that to your audiencePerform meaningful analysis and come up with an effective strategyIdentify your target audience and develop key messages that matterPinpoint objectives that can be used to measure changeDeal with negative situations and emergenciesFind tactics and channels that resonate with your audienceEffectively evaluate and measure your successMaking a communications plan doesn't have to be hard. Stop hoping that things will work out with your communications and put together a plan that works today by enrolling in How to Make a Communications Plan...
6. Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing...
7. How to Create a Social Network For a Niche-Related Community
An online community is a great place for people with the same interest to share their thought, experiences and stories with each other. This course will teach you how to build a social network that would allow your members to make friendship connections, to send messages to each other, to share ideas and statuses on a site-wide activity stream, and you will also learn how to create niche-related groups to make your network even more interesting. You don't need to have any former experience with Wordpress and/or Buddypress, which are the platforms we will use in this course, since i show you how to use them. Course StructureThe course is built in a Learn by Watching way, which is my favourite way of teaching and learning. I simply show you where i click and how i do everything on my screen, so you can see and imitate in your own system. The course will take about 2 hours to complete and i suggest you watch it on a tablet if you own one, so you can put it besides your computer while you work on your community website. Here are the steps we will go through in this course: Website hosting - you will need one to get your platform onlineWordpress installationAdding Wordpress (free) themeLearn Wordpress basics - content, menus, theme options, plugins, widgetsBuddypress installation and configurationNetwork components and how to work with themWhat kind of network will i learn to buildThe network you will build depends on your needs. I will give you all the tools you can use in order to create a network with the most possibilities Buddypress can provide, and it's yours to take what you need from it. You can build a public community for anyone to join. You can build a secret community for specific people with restricted content to make sure it stays private. You can build a half-public half-private community with the help of groups - where you can decide which ones are public, which ones are restricted and which ones are even hidden from a guest viewer. I will teach you how to work with every component of Buddypress, and you can decide which one you need and want to use. If you don't want to let your members create friendship connections - you can deactivate this option. If you don't need groups - don't use them. If you don't want your members to be able to communicate through private messages - just don't allow it. Buddypress is such a flexible platform that you can really fit it to your needs and even change your configurations with a click of a button later on if you decide you want to add/remove a specific component. Who should take this course?Anyone looking for people with a common interest to talk and share thoughts withBloggers who want to take their blog to a new level and start an online community where they can engage with their readersFamilies who want to keep in touch in a special way - by creating a private family online community where they can share photos, videos and experiences with each otherBusinesses who want to raise credibility and connections with their customers by creating a warm space where they can keep in touch with them and talk a bout their products/servicesPromoters of a specific product who want to promote it in a unique way and create a social network around itGroup of parents who want to create a convenient place where they can discuss about their children's activities for example - a community for a sport team, a class, etc. Group of friends who want to share more than words with each other by creating a (private) online community where they can communicateAdditional CostsThe only additional cost you might have (unless you already have a hosting account) is to the hosting provider. The costs vary from 4$-12$ per month depending on the company, and you should do your research about which provider would fit your website needs the most. In the course you will see how i sign up with one of the hosting companies and get a free domain for the first year. You might also be interested in getting a premium Wordpress theme, but that is not a necessity - the theme we will work with in this course is free and is good enough to keep it this way and to create a beautiful website and network...