Digital strategy is a good skill to learn if you want to become a director of interactive marketing, director of digital strategy, or interactive marketing manager. Here are the top courses to learn digital strategy:
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1. Digital Business Strategy
Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation...
2. IBM & Darden Digital Strategy
This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are changing how we work and do business to enable you to advance your career. By the end of this Specialization, you will have an understanding of the three technologies impacting all businesses: artificial intelligence, cloud computing, and data science. You will also be able to develop or advance a digital transformation strategy for your own business using these technologies. This specialization will help managers understand technology and technical workers to understand strategy, and is ideal for anyone who wants to be able to help lead projects in digital transformation and technical and business strategy...
3. Digital Marketing Strategy and Planning
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification.\n\nThis Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment.\n\nAfter completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing...
4. Professional Digital Marketing Campaign Strategy
Are you looking to take your digital marketing skills to the next level? Look no further than our Professional Digital Marketing Campaign Strategy course at Udemy! Designed for marketing professionals and students alike, this course will teach you the essential skills needed to develop successful marketing campaigns. Whether you're working for a client or your own organization, our course will teach you how to plan and execute effective campaigns that meet business objectives. With a focus on data collection and analysis, you'll learn how to use metrics to optimize your campaigns and achieve the best possible ROI. Our course is perfect for those who already have basic experience in online marketing, but want to take their skills to the next level and become true professionals. Taught by industry experts with years of experience in digital marketing, you'll gain valuable insights and knowledge that you can apply in your career or business. You'll learn how to create customer personas, develop content that resonates with your target audience, and use social media and other channels to promote your campaigns. We'll teach you how to measure success through key performance indicators (KPIs) and how to report your findings to stakeholders in a clear and concise manner. Our course is also held at a Swiss University for Bachelor in Marketing students, so you can be sure you're getting top-quality instruction from reputable sources. Sign up today and start your journey to becoming a digital marketing strategy professional!...
5. Building a Digital Business Strategy
This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy. Align Your Company on Developing a Successful Digital Business Strategy Learn what an integrated digital business strategy is Learn why an integrated strategy is critical and how to communicate it Align your company on the process required to create a winning strategyThis course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy. It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership. It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively. This is Part One of a Two-Part course titled "Kick Start Your Digital Strategy and Transformation Program. Part One includes: Market drivers and digital disruption Transformational opportunities and threats Working with visionary customers and partners Development of transformational digital product, marketing, and operational systems strategies. Capabilities and competencies required to build and sustain your company's role as a digital leader including: "Always-On Customer and Technology Insight Leading Edge Data / Analytics Continual Innovation Development of a Digital Culture And, and overview of the key phases of digital transformationPart Two titled "Defining a Digital Transformation Roadmap, provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title "Kick Start Your Digital Strategy and Transformation Program. These courses are part of the "Competing for the Digital Future Leadership Program for Digital Strategy and Transformation. The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentumThe Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption...
6. Digital Transformation - Strategy Masterclass
A complete Digital Transformation Strategy Creation course on Udemy! You'll learn unique and in depth knowledge from a senior product manager who works in digital for one of the World's top 100 banks. From understanding the fundamentals of digital transformation to key digital transformation concepts, from exploring why strategies are essential for digital transformation to the phases of digital transformation strategy creation, right through to the essential content for any digital transformation strategy and how to present your strategy to any audience. I offer Q & A sessions with students and detailed summaries of all lectures and topics covered as well as a wide range of resources to help progress your knowledge. In a matter of hours you'll master all you need, to do things like: Understand and be able to explain the critical role of strategies in digital transformationLead work in creating digital transformation strategiesWork on a range of essential parts of a strategy - including visions, problem statements, roadmaps, financial projections, strategic pillars and target ambitionsCreate digital transformation strategies that can deliver immediate customer valueExplore how you manage key stakeholder relationships and obtain buy in for your strategyMaster the skills of presenting your strategy - to audiences ranging from executives to peers. I offer Q & A sessions with students, detailed lecture summaries, assignments to challenge you, and curated resources to help progress your knowledge. In this course, Digital Transformation - Strategy Creation Masterclass, I cover off the creation and presentation of a strategy that details the 'what' of a digital transformation. If you are looking to learn the 'how' of a digital transformation - a possibly more suitable course is my: Digital Transformation - Masterclass. IMPORTANT NOTE: This is a hands on course. This is not a theoretical course that covers 'trends' or case studies in digital transformation strategy. It's intended to help students who are interested in learning how to create and present digital transformation strategies, which is a highly valued skill (and hard to find!) in all organizations who are executing digital transformation.---------//---------Students accelerate their careers after understanding digital transformation!60% have started a new career after completing courses in digital transformation11% have received a pay increase or promotion. Understanding and applying the concepts taught in this course can help you accelerate your career too. Right now, there are 100,000s of job listings worldwide that are looking for digital transformation professionals - across product, technology and management, that pay on average $140,000 + / year. Digital transformation consultants charge out at up to $10,000 /day. Demand for digital transformation professionals is hot - the IDC expects by 2023 that 52% of jobs in technology and experience jobs will be in digital and digital transformation. Organizations around the world are increasing their spend on digital and transformation with expectations that by 2023: $2.3 trillion will be spent. But how exactly do you get into digital transformation? How do you develop knowledge in creating great digital transformation strategies? There are definitely no degrees in digital transformation or formal certifications, and courses online just scrape the surface. They don't provide real, practical and proven digital transformation techniques. Most folks working in digital transformation, like me, have built up their skills over many years of hard work in technology and management. Well that's where I can help you. You'll get up to date, practical and proven digital transformation skills and knowledge from a digital insider. The kind of skills and knowledge that can help you land a job in digital transformation or help you grow your current knowledge of digital. Students aren't required to know anything beforehand. All you need is enthusiasm and an inquisitive mind. I'l teach you the fundamentals and how to apply them, to help you master digital transformation and be an expert at digital transformation strategy creation...
7. Digital Marketing Strategies for Business Success
Learn the basics of proven digital marketing strategy which simply works. Step by step I will explain how to create a high-converting web page and exciting free content, so you can start building a list of prospects. We will cover simple and low-cost ways of generating high quality traffic like Facebook ads, social media contests, search engine marketing. In the final chapter I will teach how to create a successful email strategy, write engaging email content and educate your audience...
8. Digital Marketing Strategy For Managers & Entrepreneurs
The concepts and explanations are very interesting. I was primarily interested in Instagram and now I have a good understanding as to how to really make Instagram work for me. - BittoYes - this is absolutely what I've been looking for in my business - clear explanation of the platforms and how to begin. Thank you Salil and Peter. - Janet A. This course was very insightful and informative. I am happy that I invested my time and money in the right place. Especially, Salil made seemingly complicated terms easy to learn. Thank you. - Roshni K. This is a great course. As an entrepreneur there are so many things to manage and setting up the basics can get too much for us but this course is crisp and explains exactly what I need to know. Very good, helpful, and insightful course. This course is a good guide for marketing tools. - Krittika A. Need - A course for Managers, Business Owners & Entrepreneurs who want a complete understanding of how digital marketing works an overall strategy for each online platform. Value - This course will give complete insight into each digital marketing platform that will enable managers to devise, execute and analyze their digital marketing strategies. Features - The course has summary lectures, the secrets to success on each platform to enable quick learning and understanding of all concepts. The course also features assignments, quizzes, and workbooks to change the learning experience and improve retention of key concepts. The major obstacle in learning digital marketing is understanding the platforms! Everyone wants more sales, but sales come from clicks, clicks, from views, views from impressions. There is a need to create a cross platform digital marketing strategy that works to optimise each aspect. You have to understand the world of Digital Marketing platforms, how they work, what makes them work for you, and the keys to success for each platform. That is what we teach you in this course! How each Digital Marketing platform worksHow to grow on each platformHow to combine the platforms& Create that perfect Digital Marketing strategy for your product, service, brand and business! This course will truly revolutionize the way you look at Digital Marketing. It will simplify and demystify each platform and give you exactly the knowledge you need to start executing strategies for growth. The course does not include how-to, primarily how to create a Facebook page or how to schedule an ad campaign. This course will instead explain to you how to leverage a Facebook Page, how to analyze ad campaign performance, the power of Google Search Console and Facebook Pixel. Popular Reviews - An excellent course. Valuable contents, well-organised, and clearly communicated. Assignment activities, check points & final test support application, review & retention of material. Salil Dhawan, the facilitator, is clearly an expert who enjoys sharing his knowledge & experience for the benefit of learners. He does so with a human touch that creates interest & trust. From a learning programme design perspective, too, this course gets top ratings. If you're interested in sales, this is the course to take. I look forward to my next course with Salil.- Keith Edward BaileyYour search for a complete to the point practical Digital Marketing Course ends right here. Thank YouSalil Dhawan, Peter Alkema...
9. Digital Marketing Fundamentals: Social Media Strategy
This crash course is based on the best-selling german Social Media Marketing course of all time and will teach you all you need to know about creating a Social Media Marketing Strategy. After learning the fundamentals, we'll take a deep dive into Social Proof, which allows you to gain more trust with your customers and prospect. After I teach you this essential concept, we'll look at how you can create more of it for your company or yourself. This course will help you set the right goals for your social media marketing campaign by teaching you about SMART Goals and the importance of tracking the right metrics to know if your efforts are working. You will also learn how to do a competitive analysis on Social media to know who your competition is and how you can learn from their mistakes and incorporate their learnings into your strategy. Finally, we'll talk about the different types of media on social networks and how we can efficiently use different kinds of content. This is where we get to know the difference between earned, owned and paid media. This course is meant for everyone that wants to learn the basics of successful social media marketing and is based on our best-selling german marketing courses, which have sold more than 50.000 times. So if you want to learn how social media marketing works while avoiding rookie mistakes, then this course is the right one...
10. Digital Marketing Strategies for Business Owners
Are you ready to get more sales using a Sales Funnel, Social Media Marketing, and Affiliate Marketing Strategies? Are you ready to build a sales funnel? connections with customers on social media? and affliate marketers to sell your products? Social media sites such as Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest, Periscope, Blab, and Google+ all have thousands of customers waiting for you. Those customers will be lead to your website, that will be setup with a sales funnel, which means customers will be spending more money with you. And, you'll have affiliate marketers selling your products and sales funnels. This course is the ultimate beginners guide into sales funnels, social media marketing, and affiliate marketing. What does this course give you? Social Funnel StrategiesSocial Media Strategy and Best PracticesFacebook, Instagram, Pinterest, LinkedIn, YouTube, Twitter, Google+, Periscope, BlabSocial Media AutomationWorking with Affiliate Marketers The key is to create a brand that is consistent across all channels. Click the Take This Course button straight away at the top right of this page because every second you delay is costing you money...
11. Digital Shading for Beginners - Shading Strategies for Digital Illustrations
Welcome to the Digital Shading for Beginners class today!...
12. Digital Marketing Strategy: Profitable Sales Funnel Mastery
Sales funnels don’t have to be as complex as people in the marketing world often make them seem. All that a sales or marketing funnel is - is a system for potential customers to develop a relationship with your business until they’re ready to purchase from you...
13. Digital Marketing Strategy: Profitable Sales Funnel Fundamentals
You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:...
14. Digital Marketing Strategy with Goldman Sachs 10,000 Women
This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities. You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign. This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs...
15. Digital Marketing Campaign: Plan a Professional Strategy
Campaign planning is the act of putting together a strategy for your marketing activity. IF YOU FAIL THAT YOU FAIL YOUR BUSINESS. Planning Correctly a Strategic Marketing Campaign is essential to Build Consistent Results OvertimeBuild Your Brand Get Instant Feedback and Prevent further MistakesBut To create a winning campaign you need to Understand what you are trying to achieve - leads, sales, branding ?Is there a business case? Use the BOSCARDET method to understand soFollow the Six Steps to deploy your campaign correctlyDefine Key Performance IndicatorsDefine if you might have some blockages (web site, product etc etc)...
16. Digital transformation strategy and roadmap 2023 [UPDATED]
~~~IMPORTANT NOTE: This is not a Digital Marketing course (fb, ads, SEO, etc.) or digital technology one (IoT, IA, ML, Data, etc.)~~~The incredible rise of digital technologies and the amazing success of digitally native companies and early adopters have accelerated the shift toward the fourth industrial revolution which is happening NOW. Companies from any sector and in any part of the world are starting to feel the urgency to digitally transform their business models and structures to follow up with the ever-evolving markets' trends and industry 4.0's requirements and new constraints if they want to keep their competitive advantage and survive in this highly disruptive environment. Which gave birth to the digital transformation hype. But what does it mean to digitally transform a company? Why many organizations are still failing in their digital transformation journey even though they are convinced about its positive stakes on their businesses? And how can they enhance their chances to succeed in conducting it and be able to leverage those benefits fully?This course offers a simple and comprehensive overview of digital transformations and provides a step-by-step guided protocol or framework that anyone involved in such a journey can use in any context to properly and easily manage its transformation. We believe that for any person to have a better understanding of a subject, it's important to use abstractions and simplify it as much as possible without losing the value of the information, we are sharing with you. That's why, this course starts by demystifying the general topics related to digital transformation such as its origins, meaning, why is it taking place now, at which speed this phenomenon is evolving, why companies fail at it and what can they expect from it. and so on. And then focuses on itemizing the proposed protocol one step at a time by explaining the scientific reasoning and the best practical ways used to define and implement each step of the protocol. The course content is built upon an educational structure used in the top engineering and business schools for master's degree programs. And the framework or protocol provided has been developed, tested, and proven through its applications within our clients' structures, cultures, and sectors of activities going from banking, aeronautics, and even public works. Sections are structured in a way to balance "theory" with "practice", that's why each concept presented in this course is illustrated through a case study used as a common thread, and supported by quick win quizzes allowing you to evaluate your understanding and your assimilation of each section's information. By the end of this course, you will be able to explain digital transformations to any person no matter his/her level of digital and business literacy, and even to your grandparents if you want to. But most importantly, you will have a protocol or framework containing all the foundational steps needed to implement any type of digital transformation in any company no matter its size, type of activity, or even geographic location. And to make this learning experience more fun, this course contains a case study of "the digital transformation of the Versailles Castle" with a link to see the full virtual exhibition for FREE. So, enjoy your virtual traveling journey wherever you are! One more thing, this course is REALLY about providing a clear comprehension of digital transformation and how to conduct it simply and reliably. That's why, it doesn't focus on explaining digital technologies and techniques such as IoT, AI, ML, Big Data, and so on, because as mentioned "they are just implementation's solutions and techniques". Put it simply: those are just tools. And to choose which tool or digital technology will bring benefits to your company, you need to go through the protocol proposed in this course to make the right choices, and that's what digital transformation in practice is really about. So, if you are ready to level up your knowledge regarding digital transformations and to become an amazing transformation leader, a Chief digital officer (CDO), or the best transformation consultant, this course is the one to start your journey with. However, if you want to have a better understanding of digital technologies and so on, then I advise you to check out other courses (ours or other Udemy courses as well), since this one might not be a good fit for your expectations. In case you might have any additional questions or clarifications, feel free to reach out I'll be more than happy to provide any required assistance to make you're learning journey more pleasant and simple. So, all the best to you!...
17. Marketing Strategy: 21 Digital Marketing Tips & Techniques
Learn and master powerful Digital Marketing Strategy to become successful at any marketing campaigns, attracting people and making them your customer. You will learn how to:21 powerful & exclusive techniquesRun a successful marketing campaignsIncrease sale in any business you haveConvince people in digital market, social media, business meetings, websites and... Read and analyze peopleAvoid big mistakes in marketingDesign websites that attract, convince and persuade peopleFind the rightful people for business, work and... What are these 21 marketing tips & techniques?These are 21 cognitive biases of marketing which have been developed by marketing and psychology experts over the pas couple of decades. There reason that these biases are rare is that people who knows these, they try not to share them with others because they are very powerful and effective. Beside here you can find some of these in the book of influence written by Dr. Cialdini or in the book poor Charlie's Almanack written by the self made billionaire, Charlie Munger. What will you learn in the bonus section?To be able to create a successful business, marketing campaign, social media, website and so on, you must know the psychology of customers who will be attracted to your business and your product. After that, you have to know how you can design your marketing, website and etc to be in the most effective way possible according to your special type of customers. For example, depending on your product if you design your marketing that tries to push people toward accepting your deal, on some customers it will have positive effect and on some other customers it will have negative effect and if you don't know the type of your customers, you may destroy your marketing campaign. Places you can use these marketing principles: Any marketing campaigns (social media marketing, digital marketing)designing a suitable and convincing website, store, business. convincing business partners, inverters and so on. Read and analyze people around youAct in the best way possible according to the psychology of the people around you. Find you strength and weaknessHow to improve yourself to be more successful at your business and life. And hundreds of other situation that you want to be and act effective. If you really want to achieve everything said above join this course NOW! because these are the core of a successful marketing and business...
18. The Complete Digital Marketing Strategy For 2022
Learn and master powerful Digital Marketing Strategy to become successful at any marketing campaigns, attracting people and making them your customer. This Complete Digital Marketing Strategy For 2022 course will help you develop the skills needed to create a winning strategy for any business. This course serves as an introduction to digital marketing strategy and will familiarize you with the digital marketing landscape. By the end of this free course you will know how to use digital technologies to help identify opportunities at a minimum risk. To be able to create a successful business, marketing campaign, social media, website and so on, you must know the psychology of customers who will be attracted to your business and your product. After that, you have to know how you can design your marketing, website and etc to be in the most effective way possible according to your special type of customers. For example, depending on your product if you design your marketing that tries to push people toward accepting your deal, on some customers it will have positive effect and on some other customers it will have negative effect and if you don't know the type of your customers, you may destroy your marketing campaign. Build a Digital Marketing Strategy to drive traffic, leads & sales with WordPress, SEO, Email & Google Analytics. Digital marketing strategy is useful in many areas such as B2B lead generation, B2C e-commerce, software as sales, sales and marketing, product development, customer services and customer relations, and customer retention. Places you can use these marketing principles: Any marketing campaigns (social media marketing, digital marketing)designing a suitable and convincing website, store, business. Read and analyze people around youFind you strength and weaknessHow to improve yourself to be more successful at your business and life. This digital marketing strategy course will introduce you to strategy formulation. Creating a company narrative or voice. The basics of market and customer Research. Planning coordinated multi-channel communications. Developing a content marketing calendar. Campaign measurement and analytics. Defining customer needs. Customer journey mapping. And hundreds of other situation that you want to be and act effective...
19. Etsy Digital Products Blueprint: Etsy Marketing Strategies
Welcome to our course that will teach you how to make money selling digital products on Etsy. Did you know that Etsy is the one of hottest growing eCommerce platforms right now? You can make money selling Handmade, Vintage and Digital Prints/Products on Etsy today! Unlike eBay, where you have millions of sellers competing against you, on Etsy the odds are in your favor. In this class Sergey and Tatiana will be sharing their experience, tips and secrets with selling digital products online on Etsy. We will cover: How to find a digital product niche and look at what's already on Etsy. How to create digital product photos without any photoshop software. How to create an SEO focused Etsy digital product listing to make sure it ranks well. How to increase your chances of having your first sale with your newly launched Etsy shop. Strategies to ensure your Etsy shop is a success.25 Digital Product Ideas to help get you started selling. Give you 40 free listings (normally priced at 20 cents/listing $8 in value) to test out your digital products in your Etsy shop today. The best community to join to connect with other new Etsy sellers working towards their first 100 sales on Etsy! Inside look at existing shops to breakdown what is working and what can be improved so you can make sure your Etsy shop is top notch! Join us today to learn how to start making money selling digital products on Etsy. We won't bore you with slide shows, instead you'll get real tutorials that are filled with our expertise and secrets about the Etsy platform to ensure you have a success shop launch and get your first sale ASAP! ************************INSTRUCTOR BACKGROUNDI've been an entrepreneur and ecommerce seller since the year 2001. I have helped and coached thousands of students online and in person and got over 200,000+ students enrolled in all my online classes. I would love to share the secrets of my success with you, it is my personal mission to help get you to be your best. Learn from my experience and expertise so you can take your business to the next level and beyond. ************************BONUSES & OFFICE HOURSWith the paid purchase of this course you get the following...* Free 15-min GoogleHangout coaching session to help you with any problems you might have with your online business* Super fast answers to questions ask me course related questions anytime with responses within 24 hours or less* Office hours when I hold 30 min-1 hour free sessions answering any of your questions live************************CERTIFICATE OF COMPLETIONFinish 100% of class and get rewarded with a beautiful certificate that would be emailed to you. Use this to enhance your resume, show proof of expertise or extra curricular training. Print it out and frame it on your wall it is something you should be proud of. ************************MONEY-BACK GUARANTEEThe course comes with a Udemy 30-day money-back guarantee. I am sure you will love this course. With paid purchase you receive lifetime access, any future revisions or additional lectures free of charge plus unlimited instructor support...
20. Digital Marketing Strategy: Promote Online Events with Confidence
Theres never been a better time for you to run a webinar workshop training or any other kind of online event to grow your business. Online events (whether theyre live or pre-recorded) have the power to get your audience to laugh with you cry with you trust you and ultimately buy from you...
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Updated December 8, 2023