Jobs that use google analytics the most include advertising specialist, web analyst, and senior web analyst.
| Rank | Job title | Salary | % of all skills | Job openings |
|---|---|---|---|---|
| 1 | Advertising Specialist | $50,237 | 11% | 29,779 |
| 2 | Web Analyst | $78,546 | 10% | 35,295 |
| 3 | Senior Web Analyst | $96,816 | 9% | 51,963 |
| 4 | E-Commerce Product Manager | $66,418 | 9% | 110,613 |
| 5 | SEM Specialist | $61,808 | 9% | 16,944 |
| 6 | Search Strategist | $82,098 | 9% | 9,339 |
| 7 | Digital Analyst | $83,493 | 9% | 46,202 |
| 8 | E-Commerce Analyst | $70,301 | 9% | 66,876 |
| 9 | Digital Specialist | $61,349 | 8% | 58,633 |
| 10 | Online Marketing Coordinator | $39,102 | 8% | 82,641 |
What jobs use Google Analytics the most?
1. Advertising Specialist
How advertising specialist uses Google Analytics:
- Manage accounts to ensure an increase in campaign performance and ROI.
- Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
- Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
Most common skills for advertising specialist:
- Digital Marketing
- Google Analytics
- Google Adwords
- SEO
- Marketing Campaigns
2. Web Analyst
How web analyst uses Google Analytics:
- Enter and import data into CRM database for leads, prospects, customers, and quotes.
- Institute and create an intranet website using HTML and JavaScript to centralize troubleshooting and resolution techniques for customer support reps.
- Review completed projects and perform QA and cross-browser testing.
Most common skills for web analyst:
- Google Analytics
- Website Performance
- Digital Marketing
- Web Analytics
- Adobe Analytics
- A/B
3. Senior Web Analyst
How senior web analyst uses Google Analytics:
- Manage and maintain permissions, features and layouts for dozens of SharePoint sites on the company s intranet.
- Manage re-launch of FordsTheatre.org following Drupal redesign.
- Monitor PPC campaigns to ensure highest ROI.
Most common skills for senior web analyst:
- Digital Marketing
- Google Analytics
- A/B
- Web Analytics
- B Testing
- Visualization
4. E-Commerce Product Manager
How e-commerce product manager uses Google Analytics:
- Lead development of a business plan for B2C portal.
- Manage social media outlets create content (words and images) for social sites Facebook.
- Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
Most common skills for e-commerce product manager:
- Digital Marketing
- Google Analytics
- Project Management
- Customer Service
- B Testing
- A/B
5. SEM Specialist
How sem specialist uses Google Analytics:
- Spearhead and manage initial social media presence via Facebook.
- Optimize websites on multiple content management systems including flat HTML, WordPress, Drupal, etc.
- Administer website through moderating comments, updating news, sending newsletters, installing and configuring Wordpress plug-ins.
Most common skills for sem specialist:
- Digital Marketing
- Paid Search
- Google Analytics
- Keyword Research
- Search Engine Marketing
- Google Adwords
6. Search Strategist
How search strategist uses Google Analytics:
- Implement and manage SEO for web pages, YouTube, and blogs.
- Manage 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.
- Lead daily client calls regarding campaign performance, analysis, strategy, testing/learnings, and optimization impacts on all performance KPIs.
Most common skills for search strategist:
- Digital Marketing
- Google Analytics
- Paid Search
- Keyword Research
- User Experience
- Marketing Campaigns
7. Digital Analyst
How digital analyst uses Google Analytics:
- Work with key stakeholders to define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting.
- Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
- Handle daily maintenance and troubleshoot issues.
Most common skills for digital analyst:
- Digital Marketing
- Google Analytics
- Tableau
- Visualization
- SQL
- A/B
8. E-Commerce Analyst
How e-commerce analyst uses Google Analytics:
- Manage social media programs for B2C brands.
- Lead daily scrum meetings and sprint planning.
- Manage projects end-to-end to implement ANSI X12, EDIFACT EDI and XML transactions.
Most common skills for e-commerce analyst:
- Digital Marketing
- Google Analytics
- ECommerce
- Data Analysis
- B Testing
- KPIs
9. Digital Specialist
How digital specialist uses Google Analytics:
- Manage the tier-2 ticketing system and propagate hot topic responses to the SharePoint knowledge base.
- Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
- Make edits to web content as necessary via content management system and html.
Most common skills for digital specialist:
- Digital Marketing
- Google Analytics
- Customer Service
- Media Sales
- SEM
- Social Media Marketing
10. Online Marketing Coordinator
How online marketing coordinator uses Google Analytics:
- Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
- Enhance the website through cooperative efforts to upgrade static HTML pages to dynamic ColdFusion.
- Work with the web development team to fix HTML coding errors for the website and online banner ads.
Most common skills for online marketing coordinator:
- Google Adwords
- Marketing Campaigns
- Google Analytics
- E-Mail Campaigns
- Email Marketing
11. Search Marketing Analyst
How search marketing analyst uses Google Analytics:
- Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
- Add and update content on internal company website using WordPress.
- Assist in the project of launching Facebook's search bar.
Most common skills for search marketing analyst:
- Digital Marketing
- Paid Search
- Google Analytics
- WordPress
- Keyword Research
- Campaign Performance
12. Search Engine Marketing Manager
How search engine marketing manager uses Google Analytics:
- Manage lead generation PPC campaigns on AdWords and Facebook.
- Manage all vendor relationships pertaining to the e-commerce site.
- Project manage new CMS platform design changes to meet strategic business objectives.
Most common skills for search engine marketing manager:
- Digital Marketing
- Google Analytics
- Paid Search
- Keyword Research
- Search Engine Marketing
- Search Engine Optimization
13. Online Marketing Internship
How online marketing internship uses Google Analytics:
- Manage website updates and support social media initiatives on Facebook and LinkedIn.
- Create content (banner ads, Instagram posts, taglines, etc . )
- Create audio-only video's on YouTube.
Most common skills for online marketing internship:
- Digital Marketing
- Google Analytics
- Search Engine Optimization
- Email Campaigns
14. Senior Marketing Coordinator
How senior marketing coordinator uses Google Analytics:
- Manage all website design and updates using HTML, CSS and site-specific content management system.
- Assist in managing company SEO initiative, including analytic reporting, budget control, and online ranking.
- Generate web leads through multiple company websites using SEO, web design, database entry, and email blasts.
Most common skills for senior marketing coordinator:
- PowerPoint
- Google Analytics
- SEO
- Graphic Design
- Digital Marketing
- Business Development
15. Affiliate Marketing Manager
How affiliate marketing manager uses Google Analytics:
- Manage Fadebook, Pinterest, and YouTube social media accounts.
- Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
- Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
Most common skills for affiliate marketing manager:
- Digital Marketing
- Affiliate Marketing
- Marketing Campaigns
- Google Analytics
- Affiliate Program
- Email Marketing
16. Digital Marketing Analyst
How digital marketing analyst uses Google Analytics:
- Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
- Develop KPI strategy and ROI measurement for the overall lead generation efforts.
- Oversee all tasks pertaining to the Salesforce CRM from account and contact import and updating to interface customization.
Most common skills for digital marketing analyst:
- Digital Marketing
- Google Analytics
- Marketing Campaigns
- KPIs
- B Testing
- A/B
17. Search Marketing Manager
How search marketing manager uses Google Analytics:
- Manage display campaigns on CPM across ad networks.
- Manage more than 2,000 ad campaigns in Google, MSN adCenter and Facebook.
- Manage developers and designers on company and e-commerce websites.
Most common skills for search marketing manager:
- Paid Search
- Digital Marketing
- Google Analytics
- Google Adwords
- SEM
- Search Campaigns
18. E-Commerce Director
How e-commerce director uses Google Analytics:
- Manage and maintain a profitable ROAS for PPC campaigns.
- Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
- Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Most common skills for e-commerce director:
- Digital Marketing
- Google Analytics
- User Experience
- ROI
- Project Management
- Conversion Rates
19. Media Analyst
How media analyst uses Google Analytics:
- Create, manage, and optimize PPC campaigns for clients.
- Manage layout and design of ASUCLA Tumblr blog and gallery.
- Manage promotion process with merchandising, copywriting and design groups to develop compelling offers for online and print advertising.
Most common skills for media analyst:
- Digital Marketing
- Google Analytics
- Media Management
- Social Media Management
- Tableau
- Visualization
20. Web Specialist
How web specialist uses Google Analytics:
- Manage a local Linux file server.
- Design, maintain, and manage all company websites (HTML, JavaScript, CSS, PHP).
- Manage YouTube channel using content generate from online promotions and contests.
Most common skills for web specialist:
- Digital Marketing
- WordPress
- Google Analytics
- JavaScript
- Html Css
- A/B
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Updated December 28, 2023