What is Visual Design?
Visual design is an art where the artist uses visuals and graphics to communicate to the user. A visual design aims to increase a product's aesthetic appeal. A visual design consists of lines, use of colors, white spaces, layout, and typography. Each element is executed to attract the customer towards it. Different styles and textures are also normally seen in visual designs.
How is Visual Design used?
Zippia reviewed thousands of resumes to understand how visual design is used in different jobs. Explore the list of common job responsibilities related to visual design below:
- Created visual design specifications and guidance to phone manufacturers and app vendors, which clarified and expedited development process.
- Maintain internal visual design icons guideline design website.
- Worked together with front end developers and AEM content specialists to deliver components and code to match pixel perfect visual designs.
- Provide visual design and UI solutions for Hoover's subscription site, e-commerce cart pages, and Hoover's free site.
- Collaborate with developers and team members to create compelling, functional, user-friendly visual designs for the clients' websites.
- Collaborated with the creative and marketing teams to develop user interfaces and visual designs for various rich media user experiences.
Are Visual Design skills in demand?
Yes, visual design skills are in demand today. Currently, 2,879 job openings list visual design skills as a requirement. The job descriptions that most frequently include visual design skills are visual designer, junior art director, and product designer.
How hard is it to learn Visual Design?
Based on the average complexity level of the jobs that use visual design the most: visual designer, junior art director, and product designer. The complexity level of these jobs is challenging.
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What jobs can you get with Visual Design skills?
You can get a job as a visual designer, junior art director, and product designer with visual design skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with visual design skills.
Visual Designer
Job description:
A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.
- Sketch
- Visual Design
- Graphic Design
- UI
- User Experience
- Visualization
Junior Art Director
Job description:
The job of a junior art director is to plan, assist, and execute the design and creative projects, including websites, emails, magazines, and ad campaigns. Duties may vary but typically include creating presentations and layouts, working closely with other departments on current projects, and organizing and conducting training on branding and design concepts. Additionally, you will be responsible for creating logos, brand standards, and corporate marketing. You are also responsible for creating graphic standards and communication guidelines.
- Graphic Design
- Adobe Creative Suite
- Creative Concepts
- Visual Design
- Art Direction
- Mac
Product Designer
Job description:
A product designer's key responsibilities are to perform design research, selecting the best materials, and develop user storyboards for the client and users' best interest. Product designers usually work with a whole design team, documenting suggestions to deliver high-quality outputs or improve existing products to match the market trends. They must also communicate with other skilled professionals to enhance their ideas and consult clients for any necessary adjustments that would affect the total user experience. A product designer should also have extensive knowledge of the consumer's preference to make the design more appealing and engaging.
- Sketch
- Visual Design
- UI
- User Research
- User Experience
- Interaction Design
Product Design Internship
Job description:
Product design interns are students who are doing their on-the-job training under the product design department of an organization. They are usually assigned administrative tasks. However, they must also be exposed to the activities done by product designers. As such, product design interns may join team meetings, ideation activities, and product presentations. They learn about the necessary skills in product designing. They learn about different materials needed for the product or different programs related to the software. They learn about user behavior and how important understanding the customers is when designing a product. They may also help the team by giving user experience feedback.
- Design Intern
- Sketch
- Product Design
- Visual Design
- User Research
- User Experience
User Experience Designer
Job description:
A User Experience (UX) designer is an individual who measures and optimizes applications to improve the experience of end-users. His/Her or her duties and responsibilities include considering a design's human-computer interaction element, defining interaction models, and working with creative directors and designers. The key skills for UX designers include strong mathematical and problem-solving skills and excellent information technology and programming skills. Having a bachelor's degree in a design or computing-related subject is an advantage to qualify for the UX designer position.
- Sketch
- UI
- User Research
- Visual Design
- Invision
- Interaction Design
Interactive Art Director
Job description:
An interactive art director oversees the design, development, and research of web-based products to promote a business' management and marketing. They are responsible for the project's overall look, which usually involves leading graphic designers and web developers to create and produce a variety of interactive products. An interactive art director manages a website, widgets on different social media platforms, or mobile applications. They collaborate with other professionals like digital marketers and product managers and outline a goal for the project.
- Develop User
- UI
- Visual Design
- Art Direction
- Creative Solutions
- HTML
Senior User Experience Designer
Job description:
A Senior User Experience Designer is responsible for creating a friendly and intuitive user experience architecture. They collaborate with designers, product managers, and product engineers.
- Sketch
- User Experience
- User Research
- UI
- Visual Design
- Interaction Design
How much can you earn with Visual Design skills?
You can earn up to $86,495 a year with visual design skills if you become a visual designer, the highest-paying job that requires visual design skills. Junior art directors can earn the second-highest salary among jobs that use Python, $86,890 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Visual Designer | $86,495 | $42 |
| Junior Art Director | $86,890 | $42 |
| Product Designer | $102,033 | $49 |
| Interface Designer | $104,690 | $50 |
| Product Design Internship | $75,789 | $36 |
Companies using Visual Design in 2026
The top companies that look for employees with visual design skills are Meta, Ford Motor, and CTG. In the millions of job postings we reviewed, these companies mention visual design skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Meta | 27% | 6,896 |
| 2 | Ford Motor | 13% | 2,785 |
| 3 | CTG | 11% | 425 |
| 4 | Guidehouse | 11% | 3,302 |
| 5 | U.S. Department of the Treasury | 5% | 19 |
Departments using Visual Design
| Department | Average salary |
|---|---|
| Art/Design | $112,325 |
20 courses for Visual Design skills
1. Visual Design (Part Time)
Online
20 hours; 10 weeks, Part-time
Gain the vocabulary and tools to tackle diverse design challenges on the job. Kickstart your portfolio and create beautiful, responsive designs for the web. This course is offered in person and live online, in a remote classroom setting...
2. Visual Elements of User Interface Design
This design-centric course examines the broad question of what an interface is and what role a designer plays in creating a user interface. Learning how to design and articulate meaning using color, type, and imagery is essential to making interfaces function clearly and seamlessly. Through a series of lectures and visual exercises, you will focus on the many individual elements and components that make up the skillset of an interface designer. By the end of this course, you will be able to describe the key formal elements of clear, consistent, and intuitive UI design, and apply your learned skills to the design of a static screen-based interface. This is the first course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX...
3. Design & Visual Foundations for Non-Designers
Welcome to Design & Visual Foundations for Non-Designers! This workshop is designed for learners that dont have a design background but would like to apply simply design and visual principles to their daily content creating process. In this workshop we will go through:...
4. Visual Design for Web Designers, UI Designers & Developers
Design is more science than art so a lot of newbies or even experienced designers when they don't know the Graphic Design principles and techniques, they end up creating designs that are Dull and sometimes Ugly. Why some designs feels and works better than other? Have you every thought that? Or what is the secret process behind creating Awesome designs. So I am going to reveal all that in my course with a lot of examplesThis Course is focused on Graphic Design and Design process to help you upgrade your Designs and learn how to even start your designsIf you have missed Design Theory in your college and you want to design awesome looking Website Design or Mobile Apps then this course is for youNEW THINGS you will learn in this Course arePurpose of every DesignStealing Design IdeasLearn Design Theory from UI Design perspectiveDon't Depend on Design ToolsMethods of Generating IdeasUsing Line, Shapes, Colors and TypefaceBlock Design TechniqueScale of ImportanceUsing Contrast in DesignProximity in DesignAlignment in Designand a lot of Career and advance Techniques and tips with a lot of ExamplesThis course is for everyone who wants to Get better at design or want to get the hang of itLet's dive in and learn the real essence of Design...
5. Graphic Design Basics: Core Principles for Visual Design
Great graphic design comes from understanding just a few basic principles. Cracking the code to great design is much easier with a solid foundation of core principles. Join designers Ellen Lupton and Jennifer Cole Phillips for an essential 35-minute class as they walk through 5 basic principles of graphic design perfect for use in all projects using images and type — creative design marketing materials and even photography! The lessons include both examples and demonstration giving you a foundation to create inspired functional design. You’ll learn to: Identify and define 5 basic design principles...
6. Visual Design for Web UI Designers & Developers → Getting Better at Design
I have been teaching UI Design from the past 3 years and I have seen a lot of people getting and running after Pretty Interfaces and Pretty Designs rather than looking at the overall picture...
7. Data Visualization: Design Better Charts in PowerPoint
Most PowerPoint charts suck! Your company spends a huge amount of time and resources on research and data analysis but when it comes time to present your results the default charts from PowerPoint are nothing special. Learn how to apply core data visualization design principles to create charts that clearly make your audience go “Ah-Ha!” If you’re just using the default chart templates in PowerPoint you’re making a big mistake. Your charts will look like the same default charts your audience sees in every other presentation and it makes you and data look generic. Those default chart are only meant to be the starting point (you have to start somewhere) but you need to customize your charts to effectively communicate your own insights and key message to your audience in a unique memorable way. This class will focus applying five data visualization design best practices to charts created in Microsoft PowerPoint...
8. Designing Data Visualizations: Getting Started with Processing
Join Nicholas Felton – author of the Feltron Annual Reports one of the lead designers of Facebook’s timeline and co-founder of Daytum – to explore the world with data and design. This 90-minute class walks through the process of investigating a large amount of data using Processing to project onto a map and polishing the visual appearance in Illustrator. It’s a great introduction to Processing and provides a data set for you to get started with right away making this class perfect for anyone interested in design data geometry or minimalism. Follow your curiosity and become fluent in presenting the data surrounding us every day...
9. Visualization Basics: Sketch to Design in Photoshop
This course is geared towards landscape architects & architects who have an interest in developing their ability to show softscapes & hardscapes in a fast and beautiful way. In the lessons Ill take you step-by-step through the process of creating an atmospheric rich & compelling landscape rendering using only photo textures in photoshop. We’ll start with the background and move our way to the front of the drawing using a variety of blending layering and masking techniques to collage in planting paving people and trees...
10. Shopper Marketing, Store Design and Visual Merchandising
Have you ever wondered how stores influence your shopping behavior?In an age of self-service stores, saturated markets, and ever more demanding customers, the creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this course, you will be introduced to shopper marketing. I will reveal the marketing secrets of how our purchase decisions are influenced by colors, scents, store layouts, and merchandise presentations. You will learn to understand shopping behavior and how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. Some of the questions addressed in the course are: How can store design trigger impulse purchases?How are visual merchandising and theming used to create irresistible shopping experiences?How can stores be designed to make shopping more convenient for senior citizens?What are the best (and the worst) selling zones in a store?Why are men (but not women) seduced by red sales signs?The intended audience of the course are entrepreneurs, marketers, and retailers, but also interested consumers who want to learn how shopping behavior can be influenced. After participating in this course, you won't ever look at stores the same way again. You will automatically analyze every store you enter to discover the psychological techniques used to make shoppers buy...
11. Business & Marketing Infographics: Designing Visual Data in Illustrator
Hello my name is Rachel and I am a freelance designer creating infographics & illustrations for content marketing companies entrepreneurs & small businesses and I love creating infographics & bringing data to life using Adobe Illustrator...
12. Introduction to Data Visualization: From Data to Design
Join information designer Nicholas Felton for a smart comprehensive and inspiring intro to data visualization! Youll learn how to build a data set transform information into graphics and unlock the storytelling power of data. This 90-minute class centers on a fun project called "condensing the news." Inspired by one of Nicholass favorite prompts youll follow your curiosity studying a newspaper sections words or images ...
13. Introduction to Book Cover Design: Making Stories Visual
What do stories look like? This is the question that book designers ask with each and every project and Chip Kidd knows the answer better than anyone. In this 60-minute class legendary book designer Chip Kidd will take you through the fundamentals of book cover design his way. With lessons on the history of book design typography best practices and Chips personal design philosophy youll gain insider knowledge to take your design instincts and skills to the next level. You’ll learn how to: Individualize your projects to match the book you’re working on...
14. Visual design foundation: Make beautiful slides, reports and UI
Do you recognize the feeling that something about your design is just not quite right but you have a vague idea how to fix it? This class will provide some tips and rules to make your designs look more neat and put together...
15. Digital Poster Design: Combining Images & Type for Powerful Visuals
Join 2019 Adobe Creative Resident Temi Coker to embrace a visual art project that will spark your creativity inspire new Photoshop techniques and polish a striking digital poster that celebrates someone you love!...
16. Beginning Web Design for Creatives, Visual Learners, and Everybody Else
Even if youve never written a word of code in your life you can create your own webpages. Like any other skill you start with the very basics and build on them...
17. Identity and Web Design: Create a Visual Language From Scratch
Interested to learn how I approach a professional assignment? In this class y ou will learn a few tricks on how to come up with a logo and a visual language from scratch for my friends at PEI Toys. Furthermore we will dive into how to design a kick-ass website from ideation to final production...
18. Basic Git & Github for designers, visual learners, and everyone else.
Share contribute work and collaborate with others using GitHub and the power of Git! In this class you will get step-by-step instructions on how to install Git on your computer set up your own GitHub account and create your first project. This class was created by a designer for anyone that learns more efficiently by seeing as opposed to just reading. Git and GitHub aren’t just for people that write code. They are tools for collaboration! Even if you’ve never written a line of code in your life you can use these tools to share ideas images and just about any kind of file that you create...
19. Digital Lettering: Designing Typography for Headlines in a Visual Layout
Learn to craft expressive images comprised of typography letterforms and words. In this 90-minute class designer Alex Trochut walks through his creative process of finding inspiration sketching concepts designing your headline and creating a final layout. Lessons include: Finding inspiration in magazines and editorial design...
20. Visual Poetry: Animate 3D in sync with sound using Touch Designer
Follow instructor Giselle (a.k.a. Pixel Syndrome) through a planned journey into the world of Touch Designer experimenting with the magic of geometry color and sound by learning how to make your own video that features interactive geometric visuals that respond to sound. In this beginner level course no previous programming knowledge is required and we will visually arrange the components by selecting 3D shapes connecting component boxes in Touch Designer and changing their parameter variables. By the end of this class we will have a completed animation and also will know how to export the movie file to share with our audience. This class is for anyone who wants to play with 3D color and interactive sound but also for anyone who wants to use sound and graphics that go together as a way to generate their own content...