What does a solar sales representative do?
Solar sales representatives are sales professionals who are responsible for providing information about solar-powered equipment and its benefits to their customers. These representatives must meet with customers in-store and out at site locations to demonstrate their company's solar products in a working environment. They are required to gather information to identify the solar needs of their customers and select the solar energy products and systems that best suit their needs. Solar sales representatives must also review designs for the solar installation of their customers.
Solar sales representative responsibilities
Here are examples of responsibilities from real solar sales representative resumes:
- Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
- Prepare calculations to qualify existing or new buildings for roof-top PV systems.
- Educate potential prospects and customers on how a residential PV systems works and the benefits of solar energy.
- Conduct in-home sales consultation for rooftop photovoltaic systems.
- Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
- Prospect and generate sales revenue by adding new program residential customers and cross selling and upselling current residential customers.
Solar sales representative skills and personality traits
We calculated that 58% of Solar Sales Representatives are proficient in Sales Presentations, Lead Generation, and Solar Power. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Physical stamina.
We break down the percentage of Solar Sales Representatives that have these skills listed on their resume here:
- Sales Presentations, 58%
Performed detailed sales presentations of NRG Leasing program to homeowners.
- Lead Generation, 21%
Lead generation utilizing cold business to business contacts to schedule appointments for account executives in small out-bound call center environment.
- Solar Power, 17%
Conducted tabletop presentations for residents interested in solar power.
- Sales Process, 1%
Conduct in home presentation and asset customer through the sales process once I have completed the sale.
- Solar Systems, 1%
Sell existing homeowners on the financial and environmental benefits of installing solar system.
- PV, 1%
Evaluate prospective properties for shading, sun exposure, and viable roof space in regards to designing a PV solar system.
Common skills that a solar sales representative uses to do their job include "sales presentations," "lead generation," and "solar power." You can find details on the most important solar sales representative responsibilities below.
Customer-service skills. One of the key soft skills for a solar sales representative to have is customer-service skills. You can see how this relates to what solar sales representatives do because "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Additionally, a solar sales representative resume shows how solar sales representatives use customer-service skills: "provide technical information about solar power, solar systems equipment and services to potential customers. "
Interpersonal skills. Another essential skill to perform solar sales representative duties is interpersonal skills. Solar sales representatives responsibilities require that "wholesale and manufacturing sales representatives must be able to work well with many types of people." Solar sales representatives also use interpersonal skills in their role according to a real resume snippet: "established excellent customer relations and developed outstanding interpersonal communication skills. "
Physical stamina. Another skill that relates to the job responsibilities of solar sales representatives is physical stamina. This skill is critical to many everyday solar sales representative duties, as "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." This example from a resume shows how this skill is used: "scheduled life insurance physical examinations. "
Self-confidence. A big part of what solar sales representatives do relies on "self-confidence." You can see how essential it is to solar sales representative responsibilities because "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." Here's an example of how this skill is used from a resume that represents typical solar sales representative tasks: "communicated product knowledge, self confidence, presentation skills as well as closing skills attributing to accomplishing monthly sales goals. "
The three companies that hire the most solar sales representatives are:
- Blue Raven Solar123 solar sales representatives jobs
- Infinity Energy17 solar sales representatives jobs
- Solar.com8 solar sales representatives jobs
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Solar sales representative vs. Merchandising representative
Merchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives. They must maintain store shelves and display products appropriately so that they can maximize the interest of customers and sales levels. Merchandising representatives must also analyze sales figures, the reactions of customers, and market trends to anticipate their product needs and plan product stock.
There are some key differences in the responsibilities of each position. For example, solar sales representative responsibilities require skills like "sales presentations," "b2c," "lead generation," and "solar power." Meanwhile a typical merchandising representative has skills in areas such as "little supervision," "store management," "plan-o-grams," and "customer service." This difference in skills reveals the differences in what each career does.
Merchandising representatives earn the highest salaries when working in the manufacturing industry, with an average yearly salary of $32,143. On the other hand, solar sales representatives are paid more in the energy industry with an average salary of $103,804.The education levels that merchandising representatives earn slightly differ from solar sales representatives. In particular, merchandising representatives are 0.9% less likely to graduate with a Master's Degree than a solar sales representative. Additionally, they're 0.1% more likely to earn a Doctoral Degree.Solar sales representative vs. National account representative
A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.
Each career also uses different skills, according to real solar sales representative resumes. While solar sales representative responsibilities can utilize skills like "b2c," "lead generation," "solar power," and "roofing," national account representatives use skills like "national accounts," "customer service," "account management," and "sales growth."
In general, national account representatives achieve similar levels of education than solar sales representatives. They're 2.2% more likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.Solar sales representative vs. Territory representative
A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.
The required skills of the two careers differ considerably. For example, solar sales representatives are more likely to have skills like "b2c," "lead generation," "solar power," and "roofing." But a territory representative is more likely to have skills like "customer service," "patients," "customer relationships," and "crm."
When it comes to education, territory representatives tend to earn similar degree levels compared to solar sales representatives. In fact, they're 0.4% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.Solar sales representative vs. Sales development representative
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Types of solar sales representative
Updated January 8, 2025











