Ad setter vs advertising production manager

The differences between ad setters and advertising production managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an ad setter, becoming an advertising production manager takes usually requires 4-6 years. Additionally, an advertising production manager has an average salary of $73,172, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an ad setter include customer service, and . The most important skills for an advertising production manager are production schedules, advertising production, and print production.

Ad setter vs advertising production manager overview

	Ad Setter	Advertising Production Manager
Yearly salary	$51,167	$73,172
Hourly rate	$24.60	$35.18
Growth rate	3%	10%
Number of jobs	2,016	56,812
Job satisfaction	-	-
Most common degree	High School Diploma, 38%	Bachelor's Degree, 76%
Average age	48	39
Years of experience	4	6

Ad setter vs advertising production manager salary

Ad setters and advertising production managers have different pay scales, as shown below.

	Ad Setter	Advertising Production Manager
Average salary	$51,167	$73,172
Salary range	Between $24,000 And $104,000	Between $56,000 And $95,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between ad setter and advertising production manager education

There are a few differences between an ad setter and an advertising production manager in terms of educational background:

	Ad Setter	Advertising Production Manager
Most common degree	High School Diploma, 38%	Bachelor's Degree, 76%
Most common major	Business	Communication
Most common college	University of Southern California	Northwestern University

Ad setter vs advertising production manager demographics

Here are the differences between ad setters' and advertising production managers' demographics:

	Ad Setter	Advertising Production Manager
Average age	48	39
Gender ratio	Male, 19.6% Female, 80.4%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%
LGBT Percentage	13%	10%

Differences between ad setter and advertising production manager duties and responsibilities

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising production manager example responsibilities.

Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Provide technical support/training for all Macintosh and PC computer users.
Acknowledge by the vice president of marketing & sales for exceptional copywriting and design.
Oversee the production department handling all aspects of typesetting, newspaper layout and page set up.
Maintain networking, trouble shooting, backing up of files, and maintenance of the Macintosh computers.
Provide input for and help implement new advertising database system.

Ad setter vs advertising production manager skills

Common ad setter skills

Customer Service, 100%

Common advertising production manager skills

Production Schedules, 14%
Advertising Production, 12%
Print Production, 11%
Production Process, 8%
Database, 6%
Print Vendors, 5%

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Ad Setter
Ad Setter vs Advertising Production Manager

Updated January 8, 2025

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