Advertising agency manager vs ad setter

The differences between advertising agency managers and ad setters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising agency manager, becoming an ad setter takes usually requires 2-4 years. Additionally, an advertising agency manager has an average salary of $76,598, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an advertising agency manager include account management, ROI and creative briefs. The most important skills for an ad setter are customer service, , and .

Advertising agency manager vs ad setter overview

	Advertising Agency Manager	Ad Setter
Yearly salary	$76,598	$51,167
Hourly rate	$36.83	$24.60
Growth rate	10%	3%
Number of jobs	6,330	2,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	High School Diploma, 38%
Average age	39	48
Years of experience	6	4

Advertising agency manager vs ad setter salary

Advertising agency managers and ad setters have different pay scales, as shown below.

	Advertising Agency Manager	Ad Setter
Average salary	$76,598	$51,167
Salary range	Between $49,000 And $117,000	Between $24,000 And $104,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between advertising agency manager and ad setter education

There are a few differences between an advertising agency manager and an ad setter in terms of educational background:

	Advertising Agency Manager	Ad Setter
Most common degree	Bachelor's Degree, 83%	High School Diploma, 38%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising agency manager vs ad setter demographics

Here are the differences between advertising agency managers' and ad setters' demographics:

	Advertising Agency Manager	Ad Setter
Average age	39	48
Gender ratio	Male, 53.0% Female, 47.0%	Male, 19.6% Female, 80.4%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage	10%	13%

Differences between advertising agency manager and ad setter duties and responsibilities

Advertising agency manager example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising agency manager vs ad setter skills

Common advertising agency manager skills

Account Management, 52%
ROI, 24%
Creative Briefs, 11%
Client Projects, 7%
Promotional Materials, 6%

Common ad setter skills

Customer Service, 100%

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Updated January 8, 2025

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