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Advertising assistant vs marketing specialist

The differences between advertising assistants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $33,068 average annual salary of an advertising assistant.

The top three skills for an advertising assistant include account executives, press releases and graphic design. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Advertising assistant vs marketing specialist overview

Advertising AssistantMarketing Specialist
Yearly salary$33,068$54,942
Hourly rate$15.90$26.41
Growth rate-8%19%
Number of jobs3,85187,145
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 78%
Average age4337
Years of experience-6

Advertising assistant vs marketing specialist salary

Advertising assistants and marketing specialists have different pay scales, as shown below.

Advertising AssistantMarketing Specialist
Average salary$33,068$54,942
Salary rangeBetween $29,000 And $37,000Between $36,000 And $82,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Google
Best paying industry-Technology

Differences between advertising assistant and marketing specialist education

There are a few differences between an advertising assistant and a marketing specialist in terms of educational background:

Advertising AssistantMarketing Specialist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Advertising assistant vs marketing specialist demographics

Here are the differences between advertising assistants' and marketing specialists' demographics:

Advertising AssistantMarketing Specialist
Average age4337
Gender ratioMale, 25.9% Female, 74.1%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 11.2% Unknown, 5.0% Hispanic or Latino, 19.5% Asian, 6.9% White, 56.6% American Indian and Alaska Native, 0.8%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage7%10%

Differences between advertising assistant and marketing specialist duties and responsibilities

Advertising assistant example responsibilities.

  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Create PowerPoint on wealthy lifestyles for the managers' presentation.
  • Conduct field audits to verify compliance of regulatory guidelines set by Medicare and Medicaid.
  • Gather and upload information and materials into SharePoint site for examiners and third party reviewers.
  • Enforce rules and regulations by administering disciplinary actions consistent with NCAA guidelines and comparable to similar violations at other institutions.
  • Assist in the completion of numerous RFP's, BPR's, positioning reports, rate cards, and marketing proposals.
  • Show more

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
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Advertising assistant vs marketing specialist skills

Common advertising assistant skills
  • Account Executives, 11%
  • Press Releases, 6%
  • Graphic Design, 5%
  • Real Estate, 5%
  • Adobe Photoshop, 4%
  • Insertion Orders, 4%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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