Advertising & promotion manager vs ad setter

The differences between advertising & promotion managers and ad setters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising & promotion manager, becoming an ad setter takes usually requires 2-4 years. Additionally, an advertising & promotion manager has an average salary of $80,810, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an advertising & promotion manager include promotional materials, FDA and press materials. The most important skills for an ad setter are customer service, , and .

Advertising & promotion manager vs ad setter overview

	Advertising & Promotion Manager	Ad Setter
Yearly salary	$80,810	$51,167
Hourly rate	$38.85	$24.60
Growth rate	10%	3%
Number of jobs	15,051	2,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	High School Diploma, 38%
Average age	39	48
Years of experience	6	4

Advertising & promotion manager vs ad setter salary

Advertising & promotion managers and ad setters have different pay scales, as shown below.

	Advertising & Promotion Manager	Ad Setter
Average salary	$80,810	$51,167
Salary range	Between $52,000 And $123,000	Between $24,000 And $104,000
Highest paying City	San Francisco, CA	-
Highest paying state	California	-
Best paying company	Meta	-
Best paying industry	-	-

Differences between advertising & promotion manager and ad setter education

There are a few differences between an advertising & promotion manager and an ad setter in terms of educational background:

	Advertising & Promotion Manager	Ad Setter
Most common degree	Bachelor's Degree, 81%	High School Diploma, 38%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising & promotion manager vs ad setter demographics

Here are the differences between advertising & promotion managers' and ad setters' demographics:

	Advertising & Promotion Manager	Ad Setter
Average age	39	48
Gender ratio	Male, 39.5% Female, 60.5%	Male, 19.6% Female, 80.4%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage	10%	13%

Differences between advertising & promotion manager and ad setter duties and responsibilities

Advertising & promotion manager example responsibilities.

Manage copywriting and production for 220 ads yearly across all categories.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Develop new system to measure ROI on marketing dollars.
Coordinate annual product release press kit design, copywriting and distribution.
Supervise various social networking site launches and promotions on both Facebook and MySpace.
Produce POS materials to support sales including flyers, table tents, posters, and others.

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising & promotion manager vs ad setter skills

Common advertising & promotion manager skills

Promotional Materials, 23%
FDA, 22%
Press Materials, 10%
Press Releases, 6%
Program Objectives, 4%
Community Outreach, 3%

Common ad setter skills

Customer Service, 100%

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Advertising & Promotion Manager
Advertising & Promotion Manager vs Ad Setter

Updated January 8, 2025

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