- Cover Letter Format
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How to Write an Engaging Cover Letter Opening (With Examples)
You’ve crafted your resume, completed your job application, and now it’s time to write your cover letter.
“This should be straightforward,” you think. You start by inputting the recipient’s name and address, as well as your own. You type in the date, write the salutation, and then… you find yourself staring at a blinking cursor, contemplating your next move. You might even grab your phone to scroll through social media, hoping for a spark of inspiration.
Even if you have a clear idea of what to include in the body of your cover letter, beginning those opening lines can often be the hardest part.
Instead of succumbing to writer’s block, follow the steps outlined in this article to create a captivating and memorable cover letter that you can feel confident submitting.
If you also seek guidance on choosing the right fonts for your letter or crafting a powerful closing statement, we’re here to assist you.
How to Start a Cover Letter
Your resume details your qualifications, but your cover letter illuminates your personality and passion.
Since your cover letter will be among many that hiring managers read for any given position, it’s crucial to stand out and be memorable.
Here are some elements to incorporate into the introductory paragraph (or two) of your cover letter:
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Express your enthusiasm for the organization. Companies want to see candidates who genuinely want to work for them and are passionate about their mission. If you have a long history with the company, share that. If not, discuss what you admire about them based on your research.
You can also reference recent accomplishments or developments within the organization that excited you. This demonstrates not only your passion but also your commitment to staying informed about the company.
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Show your passion for your field. Hiring managers appreciate seeing your excitement about your work, so convey that in your cover letter.
Discuss what inspires you and share why you chose your industry. Including a belief statement that aligns with the company’s values can create a strong connection—just ensure it’s authentic and not a verbatim copy of their mission.
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Highlight a notable achievement. While your resume lists your qualifications and work accomplishments, mentioning a specific achievement in your cover letter reinforces your value.
Provide concrete examples of the impact of your achievement, such as quantifying revenue generated through a new initiative. Conclude by explaining how you can replicate that success in this new role.
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Tell a compelling story. A story can create a meaningful connection, whether shared in person or in writing. It adds personality and intrigue to your letter, making it more engaging.
Ensure your story is relevant and concise, and be mindful of the company culture when determining your tone.
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Reference a connection to the company. If someone associated with the company referred you to this role, mention that early in your letter.
Keep it brief and explain your relationship without overwhelming the reader with details about the person.
What’s the most important part of a cover letter and why?
Fred Coon
CEO
Stewart, Cooper Coon, Inc.
The opening line.
It must capture attention, be bold, relevant to the position, and showcase your capabilities.
Your cover letter should not simply reiterate your resume. It allows you to illustrate how you addressed a challenge and share a story that aligns with the required skills in the job description, while also demonstrating your knowledge of the company and your fit within it.
30 Examples of Cover Letter Openings
To inspire your creativity when opening your cover letter, here are some interesting examples. Tailor them to your circumstances and voice, ensuring your tone aligns with the company culture you’re applying to.
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Since I was eight, I’ve been advising my older siblings on hairstyles. Now, as a certified cosmetologist, I’m excited about the opportunity to help people look their best professionally.
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Growing up, I lived and breathed the Denver Rockies. My room was adorned with stadium photos and I meticulously collected each player’s baseball card. Although I couldn’t attend many games, I religiously watched them on TV or listened to them on the radio, wearing my purple cap with pride.
Now, I work in sports marketing and I’m thrilled to apply for my dream job as the Rockies’ marketing manager.
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As a child, I declared at my kindergarten graduation that I wanted to be a waitress. I achieved that goal in high school, and while my ambitions have grown since then, my passion for providing excellent customer service remains strong. That’s what drives me to apply for this position at Marriott Hotels and Resorts.
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Throughout my college career, I took eight career assessments that suggested everything from fragrance chemist to body painter.
While I didn’t pursue those paths, they all shared one common theme: my passion for recognizing and sharing beauty. This led me to a career in music production.
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I’ve always been the person my team turns to for clarification on tasks. These organizational and delegation skills will help me thrive as a project coordinator at ATT.
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While I’ve never held the title of “manager,” I have been leading teams as the senior HR representative at my current company for four years.
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My journey into good design began with a frustrating encounter with “easy-open packaging.” From my degree in industrial design to my last role at Cuisinart, I’ve pursued this passion, and now I’m ready for my next challenge at Apple.
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Last January, I became the top-rated trainer at my gym, maintaining that position since. Now, I’d like to leverage my fitness training and customer service skills in the head manager role at Gold’s Gym.
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During a recent visit to Cooper Accounting, I felt an incredible connection with the team and the work environment. I realized I had found my people—those who share my enthusiasm for numbers.
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When my advisor at Central State University informed me that I needed an internship to graduate, I initially felt overwhelmed. However, I soon recognized the importance of working for causes I believe in—this is where The Red Cross comes in.
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As a recent graduate from the University of Indiana, I’ve learned that the journey of learning never ends. I believe working in Governor Hanson’s office would provide the mentorship I need to succeed while contributing to our city’s progress.
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I first learned about the data scientist position at Northrop Grumman from my roommate, but my excitement grew as I researched the company and its innovative projects.
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At age 11, I aspired to be a scientist. Over time, I realized I also wanted to help others. This dual passion has led me to become a Registered Nurse, and I admire St. John’s Hospital for its commitment to innovation and patient care.
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After managing projects with teams of over 100 for 11 years, I’ve honed my skills in organization and problem-solving. I’m now eager to train future project managers.
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While I enjoy my role as a graphic designer for PetCo, I was captivated by the opportunity at Burton Snowboards. As an avid snowboarder, I deeply admire Burton’s commitment to excellence.
In summary, writing a cover letter opening may seem daunting, but it’s an essential opportunity to showcase your enthusiasm, passion, and qualifications. By crafting a compelling introduction, you can make a strong first impression on hiring managers. Use the examples provided as inspiration, and remember to tailor your opening to reflect your personality and fit within the company culture.
- Cover Letter Format

