10 Largest Household Cleaner Brands In The World

In the midst of the coronavirus pandemic, household cleaning products are more important than ever.

With a growing need to sanitize household surfaces, uphold the most hygienic home environment, and clean, scrub, and do away with harmful viruses and germs, cleaning products are flying off store shelves across the world like never before.

Although it might not seem like it when you’re scrubbing your house from the ceilings to the floors, the household cleaning market is actually one of the most profitable retail industries in the world.

With a projected growth rate of 4.97 percent due to increased need and consumption, the global household cleaning products market will exceed $312 billion by 2027.

While the global health emergency and COVID-19 outbreak caused many businesses and economics to falter, that certainly was not the case for the cleaning industry.

From all-purpose cleaners, laundry detergents, and sanitizers to air fresheners, toilet cleaners, and dishwashing products, the global need for household cleaning products has no sign of slowing down.

With billions of people across the globe buying household cleaning products every week and spending about 24 hours a month cleaning their homes, on average, cleaning products have become a necessity in today’s world.

In fact, the household cleaning product industry is considered one of the most recession-proof markets due to the soaring demand in nearly all regions of the world.

Across the globe, several major companies are driving the household cleaner industry. To break it down, we’ve assembled a list of the ten largest household cleaning companies and brands in the world, ranked by their most recent average annual reported revenues.

THE 10 LARGEST HOUSEHOLD CLEANER BRANDS

1. Procter & Gamble. Cincinnati, United States
   2022 annual revenue: $80.2 billion
   Number of employees: 101,000

   Generating more than $80 billion in annual revenue, it’s no surprise that The Procter and Gamble Company, or PG for short, ranks as the biggest household cleaner distributor in the world.

   Founded in October 1837, The Procter and Gamble Company has ruled the household cleaning product market for more than 180 years. The multibillion-dollar international company is incorporated and headquartered in Cincinnati, Ohio, and markets and manufactures more than 60 personal care and household cleaning brands.

   Some of the corporation’s most popular and profitable cleaning product brands include Ambi Pur, Cascade, Dawn, Febreze, Gain, Microban 24, Mr. Clean, Salvo, Swiffer, Zevo, Bounce, Ariel, Downy, Gain, Tide, and Bounty.

   Through their list of impressive and well-known brands, The Procter and Gamble Company makes, markets, and manufacturers a full range of all-purpose cleaners, dishwashing liquids, multi-surface dusters, brooms, mops, laundry products, odor eliminators, dishwasher detergent, and paper towels.

   PG’s success is largely rooted in its brand recognition and high levels of consumer trust, both of which have helped to contribute to the company’s success story. Today, it’s estimated that more than 5 billion people use Procter and Gamble products in 180 countries and territories worldwide.

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2. Unilever. London, England
   2022 annual revenue: $74.6 billion
   Number of employees: 148,000

   Ranking second on the list of the world’s largest household cleaning brands is Unilever, an English company specializing in the distribution of more than 400 home care, food and beverage, beauty, and personal care brands in over 190 countries across the world.

   In its 100 year history, Unilever has grown significantly and is now recognized as one of the world’s largest and most successful international consumer goods companies. In fact, it’s estimated that 2.5 billion people, or nearly 33 percent of the global population, use Unilever products every day.

   Home care products alone represent approximately $12.37 billion of Unilever’s total annual revenue, with brands like Omo, Domestos, Bio Tex, Ala, Brilhante, Sunlight, Comfort, Drive, Radiant, and Cif ruling the international household cleaner industry.

   Unilever consistently provides international consumers with the very best environmentally friendly cleaning products, laundry detergents, all-purpose cleaners, sanitizers, dishwasher products, and more.

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3. Henkel. Düsseldorf, Germany
   2022 annual revenue: $24.4 billion
   Number of employees: 51,950

   After 145 years in operations, this German consumer goods company now ranks as the third-largest household cleaning manufacturer globally. Founded in 1876 by Friedrich Karl Henkel, Henkel AG Co., or simply Henkel, owns.

   In addition to laundry and household cleaning products, the multinational corporation also markets and distributes a range of beauty care and tech products. Sales are especially high in the United States and North America as a whole, representing more than 27 percent of the company’s average annual revenue.

   Through brands like Persil, Purex, Snuggle, All, Colour Catcher, Clin, and more, Henkel AG Co. sells a wide range of wood care products, laundry detergents and additives, toilet cleaning products, air fresheners, insect control solutions, hard surface cleaners, and other specialty cleaners.

   Laundry detergents and fabric cleaning products are especially profitable for Henkel. In fact, it’s estimated that the company sells products that are used on at least 25 billion loads of wash every year, accounting for about 35 percent of Henkel AG Co.’s total sales.

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4. Colgate-Palmolive. New York, United States
   2022 annual revenue: $17.97 billion
   Number of employees: 34,000

   Although you might think of Colgate-Palmolive Co. as more of a toothpaste and personal care product brand, the company is also a leader in the household cleaning solutions industry.

   Specializing exclusively in the production and distribution of household cleaning, personal care, and pet products, the Colgate-Palmolive Company easily ranks as the world’s fifth-largest manufacturer of household cleaning products.

   Founded in 1806, the Manhattan-based corporation has grown significantly in its 215-year history and now owns a wide range of household cleaning product brands, including Suavitel, Murphy Oil Soap, Palmolive Dish Soap, Softlan, Ajax, Fleecy, Pinho Sol, Axion, Cuddly, and DanKlorix.

   Through their list of impressive brand names, the Colgate-Palmolive Company provides consumers with top of their class fabric conditioners, wood cleaning products, hard surface, and floor cleaning solutions, dishwashing liquids, grease-fighting solutions, all-purpose cleaners, sanitizers, disinfectants, and more.

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5. Reckitt Benckiser. Slough, England
   2022 annual revenue: $17.95 billion
   Number of employees: 43,000

   With roots dating back to 1814, Reckitt Benckiser Group Plc, better known simply as Reckitt, ranks as the fourth largest distributor of household cleaning brands across the world. The billion-dollar company specializes in the manufacturing and marketing of several well-known hygiene, health, and nutrition brands.

   Committed to helping millions of people worldwide lead cleaner and healthier lives, Reckitt products are available on shelves in about 200 countries and territories across all regions of the world.

   The company is celebrated in the household cleaner industry for its multi-surface cleaners, air fresheners, disinfectant products, stain removal solutions, insect repellants, laundry detergents and solutions, toilet bowl cleaners, dishwashing liquids, and more.

   Reckitt Benckiser Group Plc.’s portfolio of household cleaning brands includes Air Wick, Cillit Bang, Harpic, Woolite, Mortein, Vanish, Lysol, Finish, and Calgon, many of which generate billions of dollars in sales on their own each year.

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6. S.C. Johnson & Son. Racine, United States
   2022 annual revenue: $11.1 billion
   Number of employees: 13,000

   As one of the most recognizable brand names in the United States and a leader in household cleaning supplies, S.C. Johnson & Son, Inc., commonly referred to as S.C. Johnson, easily ranks among the world’s top 10 largest household cleaning brands.

   Since 1886, the Johnson family owned the mega-company and committed to fostering a better world from their headquarters in Racine, Wisconsin. The fifth-generation family company has grown significantly in its 135-year history and now produces hundreds of cleaning products for people worldwide.

   Among S.C. Johnson’s impressive collection of brands are Glade, Pledge, Windex, Mr. Muscle, Duck, Bon Ami, Ceramicol, Bayclin, Fantastik, and Scrubbing Bubbles. From air care products, wood surface polishes, and bathroom cleaners to glass cleaning solutions, carpet cleaner, and floor scrubbing solutions, S.C. Johnson Son makes it all.

   Committed to creating a more sustainable, more transparent, and healthier world, S.C. Johnson Son executives routinely use their platform to help strengthen local communities, foster social good opportunities, and increase environmental protection and preservation by reducing its global energy consumption and waste.

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7. Church & Dwight. Ewing, United States
   2022 annual revenue: $5.38 billion
   Number of employees: 5,200

   Church & Dwight Co., Inc has specialized in household cleaning products since 1847 and is now recognized as a leader in its industry.

   The multinational distributor of household cleaning and personal care products is celebrated as one of the fastest-growing consumer packaged goods companies in the United States and the seventh-largest household cleaner brand manufacturer globally.

   Church & Dwight’s most popular cleaning brands include Arm and Hammer, Oxi Clean, Xtra, Clump and Seal, Clear Balance, Feline Pine, Kaboom, Orange Glo, Scrub Free, and Clean Shower.

   Through their impressive list of brands, the company makes, markets, and manufacturers a range of stain-fighting solutions, carpet and upholstery cleaning products, multi-surface cleaners, bathroom disinfectants, sanitizers, toilet bowl cleaning solutions, laundry detergents, fabric whitening products, floor polish, and more.

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8. Godrej Consumer Products Ltd. Mumbai, India
   2022 annual revenue: $764 million
   Number of employees: 2,768

   Although Godrej Consumer Products Ltd. has a shorter business history than most of its competitors, it has grown considerably since its inception in 2001. It now ranks as the eighth-largest household cleaner brand in the world.

   Today, it’s estimated that more than 1.2 billion people across Asia, Africa, and Latin America turn to Godrej Consumer Products to clean their homes, offices, and vehicles.

   With various soap products, detergents, multi-surface cleaners, disinfectant products, air fresheners, and bathroom cleaning solutions, the company is committed to providing accessible cleaning solutions to households across India and the world.

   Godrej Consumer Products sells its household cleaning products under several brand names, including Selaa, Ezee, Hit, Aer, Sanitizer, and Good Knight.

9. Kao Brands. Tokyo, Japan
   2022 annual revenue: $11.66 million
   Number of employees: 8,403

   Based in Tokyo, Japan, the Kao Group ranks as the ninth-largest household cleaning product brand globally. The company has been in business for the past 134 years and markets and manufactures its top-notch products in more than 100 countries and regions worldwide.

   With more than 17,300 product patents, the Kao Group is one of the world’s top providers of hygiene and house care products, health and beauty items, life care, cosmetics, and chemical products.

   Hygiene and health care products remain one of the most profitable elements of the business, accounting for about 36.4 percent of the company’s total annual sales.

   The company’s best-selling household cleaning products include fabric care solutions, sanitizing and disinfecting sprays, wipes, polishes, and other all-purpose cleaning products designed to help people live comfortable, clean, and peaceful lives.

   The group’s household cleaning brands include Attack, Cucute, Emal, Familly, Flaire Fragrance, Haiter, Humming, Keeping, Magiclean, New Beads, Quickle, Quickle Joan, and Resesh.

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10. Goodmaid Chemicals Corporation. Selangor, Malaysia
    2021 annual revenue: $5.6 million
    Number of employees: 1,311

    Rounding out the list of the ten largest household cleaner brands globally is the Goodmaid Chemicals Corporation.

    Based out of Selangor, Malaysia, this million-dollar chemical and household cleaning company is committed to providing customers with top-quality, affordable cleaning products to improve lives and produce excellent cleaning solutions.

    Goodmaid Chemicals Corporation products are used in almost all households in Malaysia and many more around the world. The company’s most profitable and popular household cleaning brands include Goodmaid, Goodmaid Bio, Goodmaid Care, and Cocorex.

    Through their brands, the international company provides consumers with all-natural cleaning agents, laundry detergents, dishwashing liquids, floor care products, fabric care solutions, toilet cleaners, range cleaning solutions, multi-surface cleaners, air fresheners, and bleach-based products.

Household Cleaning Product Brands FAQ

1. Who is the world’s largest producer of cleaning products?

   Proctor & Gamble is the world’s largest producer of cleaning products. The company earned over $80 billion in revenue in 2022 and employes more than 100,000 people. P&G’s cleaning product brands include Febreze, Dawn, Cascade, Swiffer, Downy, Tide, Mr. Clean, Gain, and Bounty.

2. What is the average salary of a house cleaner in the U.S.?

   The average salary of a house cleaner in the U.S. is $27,996. This is the median salary in a salary range that stretches from $21,000 a year to $36,000 a year.

Author

Elsie Boskamp

Elsie is an experienced writer, reporter, and content creator. As a leader in her field, Elsie is best known for her work as a Reporter for The Southampton Press, but she can also be credited with contributions to Long Island Pulse Magazine and Hamptons Online. She holds a Bachelor of Arts degree in journalism from Stony Brook University and currently resides in Franklin, Tennessee.