10 Largest Household Cleaner Brands In The World

In 2026, household cleaning products remain essential, playing a critical role in maintaining hygiene and cleanliness in homes worldwide.

With an ever-increasing focus on sanitizing surfaces and promoting a healthy living environment, the demand for cleaning products continues to surge, with consumers seeking effective solutions to eliminate harmful germs and viruses.

Contrary to the common belief that cleaning is a chore, the household cleaning market stands as one of the most lucrative sectors in retail, demonstrating resilience and growth even in challenging economic climates.

With a projected growth rate of 4.9%, the global household cleaning products market is expected to surpass $312 billion by 2027, reflecting ongoing consumer investment in cleanliness and hygiene.

Despite the challenges faced by various industries, the demand for cleaning products has remained robust, with a wide range of items—from all-purpose cleaners and laundry detergents to air fresheners and toilet cleaners—continuing to fly off the shelves.

Recent trends indicate that consumers are increasingly spending time cleaning their homes, with many dedicating around 24 hours a month to ensure cleanliness, highlighting the ongoing necessity for household cleaning solutions.

The household cleaning industry is often regarded as recession-proof, thanks to its universal demand across diverse global markets.

Several prominent companies lead the household cleaner industry. Below, we present a list of the ten largest household cleaning brands in the world, ranked by their most recent average annual reported revenues.

THE 10 LARGEST HOUSEHOLD CLEANER BRANDS

1. Procter & Gamble. Cincinnati, United States
   2022 annual revenue: $80.2 billion
   Number of employees: 101,000

   With over $80 billion in annual revenue, The Procter and Gamble Company, commonly known as PG, holds the title of the largest household cleaner distributor globally.

   Founded in October 1837, PG has dominated the household cleaning product market for more than 180 years, operating from its headquarters in Cincinnati, Ohio and offering over 60 personal care and household cleaning brands.

   Noteworthy brands under its umbrella include Ambi Pur, Cascade, Dawn, Febreze, Gain, Microban 24, Mr. Clean, Salvo, Swiffer, Zevo, Bounce, Ariel, Downy, Gain, Tide, and Bounty.

   PG’s remarkable success is attributed to its strong brand recognition and consumer trust, with products being utilized by over 5 billion people across 180 countries.

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2. Unilever. London, England
   2022 annual revenue: $74.6 billion
   Number of employees: 148,000

   Ranked second among the world’s largest household cleaning brands, Unilever is a British multinational known for its extensive portfolio of over 400 home care, food and beverage, beauty, and personal care brands available in over 190 countries.

   With a century-long history, Unilever has emerged as a leading player in the consumer goods sector, with approximately 2.5 billion people using its products daily, representing nearly 33 percent of the global population.

   Home care products alone account for around $12.37 billion of Unilever’s total revenue, with leading brands such as Omo, Domestos, Bio Tex, Ala, Brilhante, Sunlight, Comfort, Drive, Radiant, and Cif dominating the household cleaner market.

   Unilever is committed to providing environmentally friendly cleaning solutions, including laundry detergents, all-purpose cleaners, sanitizers, and dishwasher products.

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3. Henkel. Düsseldorf, Germany
   2022 annual revenue: $24.4 billion
   Number of employees: 51,950

   Founded in 1876 by Friedrich Karl Henkel, this German consumer goods company ranks as the third-largest household cleaning manufacturer in the world. Henkel operates in various sectors, including beauty care and tech products, with a significant share of sales coming from North America.

   Through popular brands such as Persil, Purex, Snuggle, All, Colour Catcher, Clin, and more, Henkel offers an array of products including wood care solutions, laundry detergents, toilet cleaning products, air fresheners, and specialty cleaners.

   Notably, Henkel’s laundry products are particularly profitable, with estimates indicating that its products are used on approximately 25 billion loads of laundry annually, constituting around 35 percent of its total sales.

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4. Colgate-Palmolive. New York, United States
   2022 annual revenue: $17.97 billion
   Number of employees: 34,000

   While commonly recognized for its toothpaste and personal care products, Colgate-Palmolive Co. is also a key player in the household cleaning solutions sector.

   Founded in 1806, this Manhattan-based corporation has diversified over its 215-year history, owning various household cleaning brands, including Suavitel, Murphy Oil Soap, Palmolive Dish Soap, Softlan, Ajax, Fleecy, Pinho Sol, Axion, Cuddly, and DanKlorix.

   Colgate-Palmolive provides consumers with a comprehensive range of cleaning products, including fabric conditioners, wood cleaning solutions, hard surface cleaners, dishwashing liquids, and disinfectants.

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5. Reckitt Benckiser. Slough, England
   2022 annual revenue: $17.95 billion
   Number of employees: 43,000

   With origins tracing back to 1814, Reckitt Benckiser Group Plc, known as Reckitt, ranks among the top household cleaning brands worldwide. The company specializes in hygiene, health, and nutrition products available in around 200 countries.

   Reckitt is renowned for its array of household cleaners, including multi-surface cleaners, air fresheners, disinfectants, and laundry solutions. Its portfolio features popular brands such as Air Wick, Cillit Bang, Harpic, Woolite, Mortein, Vanish, Lysol, Finish, and Calgon.

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6. S.C. Johnson & Son. Racine, United States
   2022 annual revenue: $11.1 billion
   Number of employees: 13,000

   S.C. Johnson & Son, Inc., a leading name in household cleaning supplies since 1886, ranks among the top ten cleaning brands globally.

   Owned by the Johnson family for over a century, the company has significantly expanded its product range, producing a multitude of cleaning solutions for consumers worldwide from its headquarters in Racine, Wisconsin.

   Brands such as Glade, Pledge, Windex, Mr. Muscle, Duck, Bon Ami, Ceramicol, Bayclin, Fantastik, and Scrubbing Bubbles are part of S.C. Johnson’s extensive portfolio. The company is dedicated to sustainability and community support, continuously working towards reducing its environmental impact.

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7. Church & Dwight. Ewing, United States
   2022 annual revenue: $5.38 billion
   Number of employees: 5,200

   Church & Dwight Co., Inc., established in 1847, is recognized as a leader in household cleaning products and is one of the fastest-growing consumer packaged goods companies in the U.S.

   The company’s popular brands include Arm and Hammer, Oxi Clean, Xtra, Clump and Seal, Clear Balance, Feline Pine, Kaboom, Orange Glo, Scrub Free, and Clean Shower, offering a variety of cleaning solutions for consumers.

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8. Godrej Consumer Products Ltd. Mumbai, India
   2022 annual revenue: $764 million
   Number of employees: 2,768

   Established in 2001, Godrej Consumer Products Ltd. has quickly risen to become the eighth-largest household cleaner brand, serving over 1.2 billion consumers in Asia, Africa, and Latin America.

   The company focuses on providing accessible cleaning solutions with a diverse range of soap products, detergents, multi-surface cleaners, disinfectants, and air fresheners, marketed under names such as Selaa, Ezee, Hit, Aer, and Sanitizer.

9. Kao Brands. Tokyo, Japan
   2022 annual revenue: $11.66 million
   Number of employees: 8,403

   Based in Tokyo, Kao Group is the ninth-largest household cleaning product brand globally, operating for 134 years and marketing its products in over 100 countries.

   With over 17,300 product patents, Kao Group excels in hygiene, house care, health and beauty, and chemical products, with cleaning items, including fabric care solutions and disinfecting sprays, making up a significant portion of sales.

   The group’s household cleaning brands include Attack, Cucute, Emal, Familly, Flaire Fragrance, Haiter, Humming, Keeping, Magiclean, New Beads, Quickle, Quickle Joan, and Resesh.

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10. Goodmaid Chemicals Corporation. Selangor, Malaysia
    2021 annual revenue: $5.6 million
    Number of employees: 1,311

    Completing our list of the ten largest household cleaner brands is Goodmaid Chemicals Corporation, based in Selangor, Malaysia.

    This company is dedicated to delivering affordable, high-quality cleaning products, with its offerings used extensively in households across Malaysia and beyond. Popular brands include Goodmaid, Goodmaid Bio, Goodmaid Care, and Cocorex, providing a range of natural cleaning agents, laundry detergents, and multi-surface cleaners.

Household Cleaning Product Brands FAQ

1. Who is the world’s largest producer of cleaning products?

   Procter & Gamble is the world’s largest producer of cleaning products. The company earned over $80 billion in revenue in 2022 and employs more than 100,000 people. P&G’s cleaning product brands include Febreze, Dawn, Cascade, Swiffer, Downy, Tide, Mr. Clean, Gain, and Bounty.

2. What is the average salary of a house cleaner in the U.S.?

   The average salary of a house cleaner in the U.S. is $27,996, with a salary range from $21,000 to $36,000 annually.

Author

Elsie Boskamp

Elsie is an experienced writer, reporter, and content creator. As a leader in her field, Elsie is best known for her work as a Reporter for The Southampton Press, but she can also be credited with contributions to Long Island Pulse Magazine and Hamptons Online. She holds a Bachelor of Arts degree in journalism from Stony Brook University and currently resides in Franklin, Tennessee.