Research Summary. After extensive research by the Zippia data science team, we identified these details of marketing consultant salary by state for the United States:
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Delaware has the highest marketing consultant salary of $96,197
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Wyoming has the lowest marketing consultant salary of $45,651
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The national average salary for marketing consultants is $70,593
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The national hourly pay for marketing consultants is $33.94
You can read more on the specific methodology.
Background
In 2026, the job market continues to evolve rapidly, with salary being a critical factor for many job seekers. Understanding how much marketing consultants earn in various locations is essential for making informed career choices.
While salaries can vary based on individual qualifications and local market conditions, data on average salaries for marketing consultants by state is available, providing a useful benchmark. Even though your city may differ slightly from the state average, these statistics offer a solid understanding of what to anticipate in terms of compensation.
Delaware remains at the forefront, boasting the highest salary for marketing consultants in the country.
Here’s a quick snapshot of the top ten states for marketing consultant salaries:
Let’s delve deeper into the data to uncover a full ranking of all the states.
Highest-Paid Marketing Consultants By State
| Rank | State | Average Marketing Consultant Salary | 10th Percentile | 90th Percentile |
|---|---|---|---|---|
| 1 | Delaware | $96,197 | $59,000 | $155,000 |
| 2 | Texas | $91,402 | $55,000 | $151,000 |
| 3 | Washington | $89,849 | $53,000 | $149,000 |
| 4 | Oregon | $86,650 | $51,000 | $144,000 |
| 5 | California | $83,089 | $49,000 | $138,000 |
| 6 | Minnesota | $79,279 | $49,000 | $125,000 |
| 7 | New Jersey | $78,968 | $49,000 | $125,000 |
| 8 | Connecticut | $76,171 | $48,000 | $119,000 |
| 9 | Virginia | $75,780 | $46,000 | $124,000 |
| 10 | West Virginia | $74,762 | $45,000 | $122,000 |
| 11 | Massachusetts | $73,228 | $47,000 | $113,000 |
| 12 | Colorado | $73,147 | $45,000 | $117,000 |
| 13 | Hawaii | $73,047 | $51,000 | $104,000 |
| 14 | Illinois | $72,388 | $44,000 | $117,000 |
| 15 | North Carolina | $72,315 | $43,000 | $119,000 |
| 16 | Rhode Island | $72,017 | $46,000 | $111,000 |
| 17 | Idaho | $71,363 | $43,000 | $118,000 |
| 18 | Wisconsin | $71,210 | $44,000 | $114,000 |
| 19 | Iowa | $70,504 | $43,000 | $113,000 |
| 20 | Arizona | $70,381 | $42,000 | $116,000 |
| 21 | New York | $70,163 | $44,000 | $111,000 |
| 22 | Nevada | $69,384 | $41,000 | $115,000 |
| 23 | Maryland | $69,082 | $42,000 | $112,000 |
| 24 | New Hampshire | $67,616 | $44,000 | $103,000 |
| 25 | Maine | $67,475 | $44,000 | $102,000 |
| 26 | Utah | $67,101 | $40,000 | $110,000 |
| 27 | Michigan | $67,081 | $41,000 | $108,000 |
| 28 | Georgia | $66,957 | $40,000 | $109,000 |
| 29 | Vermont | $66,329 | $43,000 | $101,000 |
| 30 | Missouri | $66,030 | $40,000 | $106,000 |
| 31 | Pennsylvania | $65,930 | $41,000 | $105,000 |
| 32 | Arkansas | $64,607 | $39,000 | $105,000 |
| 33 | Oklahoma | $63,838 | $39,000 | $103,000 |
| 34 | Kentucky | $62,954 | $38,000 | $102,000 |
| 35 | Tennessee | $61,658 | $37,000 | $100,000 |
| 36 | New Mexico | $60,402 | $36,000 | $99,000 |
| 37 | South Dakota | $59,974 | $37,000 | $95,000 |
| 38 | Alabama | $59,795 | $36,000 | $97,000 |
| 39 | Ohio | $59,647 | $36,000 | $96,000 |
| 40 | Indiana | $59,024 | $36,000 | $95,000 |
| 41 | Kansas | $58,089 | $36,000 | $93,000 |
| 42 | South Carolina | $57,808 | $35,000 | $95,000 |
| 43 | Louisiana | $56,277 | $34,000 | $93,000 |
| 44 | Montana | $55,908 | $34,000 | $91,000 |
| 45 | Nebraska | $55,038 | $34,000 | $88,000 |
| 46 | Alaska | $54,765 | $35,000 | $85,000 |
| 47 | Florida | $53,788 | $32,000 | $88,000 |
| 48 | Mississippi | $53,660 | $32,000 | $88,000 |
| 49 | North Dakota | $49,140 | $31,000 | $76,000 |
| 50 | Wyoming | $45,651 | $28,000 | $73,000 |
Methodology: Marketing Consultant Salary By State
To better understand marketing consultant pay by state, Zippia has aggregated data across various channels, including the BLS, FLC, and OPM. This data is supplemented with actual listed salaries from job postings. The data science team then calculates a weighted average of these inputs to create an average pay for marketing consultants by state.
We analyzed the average annual salary data for marketing consultants from these estimates and ranked every state based on this criterion, with the state offering the highest salary ranked as the leading average salary for marketing consultants.
Marketing Consultant Salary By State FAQs
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What is the highest-paid state for marketing consultants?
The highest-paid state for marketing consultants is Delaware, with an average salary of $96,197 per year.
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What city pays marketing consultants the most?
Wilmington, DE offers the highest average salary for marketing consultants at $96,431 per year.
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What is the worst state for marketing consultants?
The state with the lowest average salary for marketing consultants is Wyoming, averaging $45,651 per year.
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
