Research Summary. After extensive research by the Zippia data science team, we identified these details of marketing consultant salary by state for the United States:
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Delaware has the highest marketing consultant salary of $96,197
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Wyoming has the lowest marketing consultant salary of $45,651
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The national average salary for marketing consultants is $70,593
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The national hourly pay for marketing consultants is $33.94
You can read more on the specific methodology.
Background
Without fail, in surveys across basically every demographic, the number one most important aspect of a job for most people is the salary — how much do marketing consultants get paid where I live?
And while there are many things to go into how much you, specifically, can expect to make, there’s really good data for average salaries for marketing consultant by state across America broken down by seniority level. So while your city may be slightly different than the state average, these averages give you a rough sense of what to expect for your salary.
The state with the best salary for marketing consultants after this adjustment? That would be Delaware.
Here’s a quick snapshot of the top ten states for marketing consultant salaries:
Let’s take a look at how we got here and a full ranking of all the states.
Highest-Paid Marketing Consultants By State
| Rank | State | Average Marketing Consultant Salary | 10th Percentile | 90th Percentile |
|---|---|---|---|---|
| 1 | Delaware | $96,197 | $59,000 | $155,000 |
| 2 | Texas | $91,402 | $55,000 | $151,000 |
| 3 | Washington | $89,849 | $53,000 | $149,000 |
| 4 | Oregon | $86,650 | $51,000 | $144,000 |
| 5 | California | $83,089 | $49,000 | $138,000 |
| 6 | Minnesota | $79,279 | $49,000 | $125,000 |
| 7 | New Jersey | $78,968 | $49,000 | $125,000 |
| 8 | Connecticut | $76,171 | $48,000 | $119,000 |
| 9 | Virginia | $75,780 | $46,000 | $124,000 |
| 10 | West Virginia | $74,762 | $45,000 | $122,000 |
| 11 | Massachusetts | $73,228 | $47,000 | $113,000 |
| 12 | Colorado | $73,147 | $45,000 | $117,000 |
| 13 | Hawaii | $73,047 | $51,000 | $104,000 |
| 14 | Illinois | $72,388 | $44,000 | $117,000 |
| 15 | North Carolina | $72,315 | $43,000 | $119,000 |
| 16 | Rhode Island | $72,017 | $46,000 | $111,000 |
| 17 | Idaho | $71,363 | $43,000 | $118,000 |
| 18 | Wisconsin | $71,210 | $44,000 | $114,000 |
| 19 | Iowa | $70,504 | $43,000 | $113,000 |
| 20 | Arizona | $70,381 | $42,000 | $116,000 |
| 21 | New York | $70,163 | $44,000 | $111,000 |
| 22 | Nevada | $69,384 | $41,000 | $115,000 |
| 23 | Maryland | $69,082 | $42,000 | $112,000 |
| 24 | New Hampshire | $67,616 | $44,000 | $103,000 |
| 25 | Maine | $67,475 | $44,000 | $102,000 |
| 26 | Utah | $67,101 | $40,000 | $110,000 |
| 27 | Michigan | $67,081 | $41,000 | $108,000 |
| 28 | Georgia | $66,957 | $40,000 | $109,000 |
| 29 | Vermont | $66,329 | $43,000 | $101,000 |
| 30 | Missouri | $66,030 | $40,000 | $106,000 |
| 31 | Pennsylvania | $65,930 | $41,000 | $105,000 |
| 32 | Arkansas | $64,607 | $39,000 | $105,000 |
| 33 | Oklahoma | $63,838 | $39,000 | $103,000 |
| 34 | Kentucky | $62,954 | $38,000 | $102,000 |
| 35 | Tennessee | $61,658 | $37,000 | $100,000 |
| 36 | New Mexico | $60,402 | $36,000 | $99,000 |
| 37 | South Dakota | $59,974 | $37,000 | $95,000 |
| 38 | Alabama | $59,795 | $36,000 | $97,000 |
| 39 | Ohio | $59,647 | $36,000 | $96,000 |
| 40 | Indiana | $59,024 | $36,000 | $95,000 |
| 41 | Kansas | $58,089 | $36,000 | $93,000 |
| 42 | South Carolina | $57,808 | $35,000 | $95,000 |
| 43 | Louisiana | $56,277 | $34,000 | $93,000 |
| 44 | Montana | $55,908 | $34,000 | $91,000 |
| 45 | Nebraska | $55,038 | $34,000 | $88,000 |
| 46 | Alaska | $54,765 | $35,000 | $85,000 |
| 47 | Florida | $53,788 | $32,000 | $88,000 |
| 48 | Mississippi | $53,660 | $32,000 | $88,000 |
| 49 | North Dakota | $49,140 | $31,000 | $76,000 |
| 50 | Wyoming | $45,651 | $28,000 | $73,000 |
Methodology: Marketing Consultant Salary By State
To better understand marketing consultant pay by state, Zippia has aggregated data across a multitude of channels including the BLS, FLC, and OPM. We then supplement that data with actual listed salaries from job posts. Finally, the data science team calculates a weighted average of these inputs to create an average pay for marketing consultants by state.
We took the average annual salary data for marketing consultants from these estimates and ranked every state on this criteria with the state with the highest salary ranking as highest average salary for marketing consultants.
Marketing Consultant Salary By State FAQs
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What is the highest-paid state for marketing consultants?
The highest-paid state for marketing consultants is Delaware with an average salary of $96,197 per year.
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What city pays marketing consultants the most?
Wilmington, DE pays marketing consultants the most with an average salary of $96,431 per year.
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What is the worst state for marketing consultants?
The worst state for marketing consultants is Wyoming with an average salary of $45,651 per year.
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
