How to hire a commercial marketing specialist

How to hire a commercial marketing specialist, step by step

Here's a step-by-step commercial marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a commercial marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new commercial marketing specialist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your commercial marketing specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a commercial marketing specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A commercial marketing specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, commercial marketing specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of commercial marketing specialists.

   Type of Commercial Marketing Specialist	Description	Hourly rate
   Commercial Marketing Specialist	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$20-62
   Partner	A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business... Show more	$14-87
   Business Development Director	A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes... Show more	$34-92

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Market Research
   • Marketing Campaigns
   • CRM
   • Market Trends
   • Lead Generation
   • SEO
   • Press Releases
   • ROI
   • Real Estate
   • Product Line
   • RAN
   • Business Development
   • Cold Calls
   • Business Accounts

   Responsibilities:

   • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
   • Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
   • Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

3. Make a budget

   Including a salary range in your commercial marketing specialist job description is one of the best ways to attract top talent. A commercial marketing specialist can vary based on:

   • Location. For example, commercial marketing specialists' average salary in georgia is 43% less than in california.
   • Seniority. Entry-level commercial marketing specialists 67% less than senior-level commercial marketing specialists.
   • Certifications. A commercial marketing specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a commercial marketing specialist's salary.

   Average commercial marketing specialist salary

   $75,494yearly

   $36.30 hourly rate

   ---

   Entry-level commercial marketing specialist salary

   $43,000 yearly salary

   Updated December 17, 2025

   Average commercial marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$109,043	$52
   2	New York	$84,944	$41
   3	Michigan	$71,475	$34
   4	Texas	$68,174	$33
   5	Illinois	$67,382	$32
   6	Oklahoma	$67,310	$32
   7	Kansas	$61,882	$30
   8	Florida	$60,175	$29

   Average commercial marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Acadia Pharmaceuticals	$146,095	$70.24	2
   2	Stellar Solutions - Stainless Steel Passivation	$130,336	$62.66
   3	Phillips 66	$126,127	$60.64	1
   4	Grandbridge Real Estate Capital	$82,985	$39.90	42
   5	KBR	$69,863	$33.59	3
   6	HUB International	$69,654	$33.49	192
   7	Criterion Executive Search	$62,911	$30.25	36
   8	Mcgriff, Seibels & Williams	$60,400	$29.04
   9	VCA Animal Hospitals	$59,439	$28.58
   10	Rio Tinto	$59,372	$28.54
   11	The Coca-Cola Company	$58,726	$28.23	3
   12	Akzo Nobel Coatings Inc.	$57,696	$27.74	1
   13	Brown & Brown	$53,972	$25.95	43

4. Writing a commercial marketing specialist job description

   A commercial marketing specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a commercial marketing specialist job description:

   Commercial marketing specialist job description example

   Stellar Solutions, a nationally recognized "Great Place To Work", has exciting opportunities providing Engineering solutions for innovative new-entrant space companies, as well as established space systems manufacturers, commercial space system operators and service providers, and other industry stakeholders including investors.
   
   At Stellar Solutions, we offer talented, energetic, and immediately productive resources to satisfy our customers' critical needs in systems engineering and integration, mission operations, program management and strategic planning. We are a leading service and expertise provider for high-tech commercial ventures, spanning communications, earth observation and remote sensing systems and data products, to the infrastructures that support earth orbiting and future commercial lunar and interplanetary businesses.
   
   Summary of role: You'll be providing hands-on systems engineering in support of design and development, analysis, and implementation for challenging and innovative new commercial space capabilities.
   We are seeking new talent with the following experience for our Commercial Sector:
   
   + System Architecture and Design Engineering
   
   + System Domain/ Subsystem Expertise: Electrical, RF, Optical, ACS/ GNC, Mechanical, Orbits, Flight Software, Thermal, Structural
   
   + System AIT
   
   + Mission System Engineering
   
   + Launch Vehicle System Engineering
   
   + Product Assurance
   
   + Program Management, including IMS, budgeting, technical leadership, team development (technical hiring, mentoring)
   
   Required Qualifications
   
   + BS in Engineering (e.g., Electrical, Mechanical, Optical, Systems Engineering, Aerospace), with specific work experience in Space Systems
   
   + Extensive knowledge of system engineering methods and best practices for space systems
   
   + Excellent written and verbal communications with a demonstrated capability to work collaboratively with customers at all levels, partners, and colleagues.
   
   + Must be a self-motivated individual who can work independently and in a team
   
   + Commercial space program experience strongly preferred
   
   COVID Vaccine Required - Reasonable Accommodations for Medical or Religious Reasons Considered
   
   Make a difference by advising a wide range of customers to develop successful businesses providing the latest space systems to provide communications, broadband, data relay, launch systems, advanced imagery and remote sensing data, and other innovative products and services.
   
   ID: 2022-1306
   
   Required Security Clearance: None
   
   External Company URL: stellarsolutions.com

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right commercial marketing specialist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your commercial marketing specialist job on Zippia to find and attract quality commercial marketing specialist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with commercial marketing specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new commercial marketing specialist

   Once you've selected the best commercial marketing specialist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new commercial marketing specialist first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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